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Operator
Good morning and welcome to Bread Financial's fourth-quarter earnings conference call. My name is Emily, and I'll be coordinating your call today. (Operator Instructions). It is now my pleasure to introduce Mr. Brian Vereb, Head of Investor Relations at Bread Financial. The floor is yours.
Brian Vereb - Investor Relations
Thank you. Copies of the slides we will be reviewing, and the earnings release can be found on the Investor Relations section of our website. On the call today, we have Ralph Andretta, President and Chief Executive Officer of Bread Financial; and Perry Beberman, Executive Vice President and Chief Financial Officer of Bread Financial.
Before we begin, I would like to remind you that some of the comments made on today's call and some of the responses to your questions may contain forward-looking statements. These statements are based on management's current expectations and assumptions and are subject to the risks and uncertainties described in the company's earnings release and other filings with the SEC. Also on today's call, our speakers will reference certain non-GAAP financial measures, which we believe will provide useful information for investors. A reconciliation of those measures to GAAP are included in our quarterly earnings materials posted on our Investor Relations website at breadfinancial.com. With that, I would like to turn the call over to Ralph Andretta.
Ralph Andretta - President, Chief Executive Officer, Director
Thank you, Brian, and good morning to everyone joining the call. Starting with slide 3, I will highlight our major accomplishments for 2023. We continue to execute on our strategic initiatives by growing responsibly and strengthening our balance sheet. Additionally, we continued to optimize data and technology while investing to capture future growth opportunities.
Inclusive of the sale of the BJ's portfolio in February of 2023 and our strategic credit tightening, loans grew at a low to mid-single digit rate compared to 2022 as forecasted. PPNR or profit less tax and loan loss provisions grew for the full year as well as for each quarter in 2023, demonstrating our ability to deliver sustainable profitable growth.
During 2023, we launched and renewed several key brand partner relationships. New partners included iconic brands such as Dell Technologies and the New York Yankees. And we were pleased to renew multiple partners, including our long-standing business relationship with Cygnet. Importantly, our top five partners are currently secured through 2028 and more than 85% of our current loan portfolio is contracted through 2025. Our continued success reflects the dedication of our associates, our nimble customer-first approach, our enhanced -- and our enhanced technology capabilities.
We achieved significant progress in reducing our parent-level debt during the year, while refinancing both our term loan and revolving line of credit. We also obtained our inaugural holding company issuer credit rating in November, following we completed a $600 million senior unsecured note offering in December that was opportunistically upsized to $900 million earlier this month. With a portion of this new financing, we paid off our term loan early in December of 2023.
Consistent with our parent level debt reduction plan, we paid down approximately $500 million of parent unsecured debt in 2023 and an additional $100 million in January of 2024. Additionally, we strengthened our balance sheet, highlighted by 18% year-over-year growth to direct -- direct to consumer deposits of $6.5 billion at year end. These actions coupled with our strong cash flow generation and disciplined capital allocation, improved the company's financial flexibility and capital ratios, further fortifying our balance sheet.
Investments in technology and driving innovation are paramount to our success. In 2023, we hired more than 100 new engineers with cloud expertise and optimized our data and technology by adding new systems capabilities. These included API enhancements and rich software development kits, unified salesforce integration, virtual card commercialization, as well as the launch of the Bread Financial mobile app. We also successfully converted a majority of our community MasterCard portfolio to the new Bread rewards American Express program for everyday spend, achieving strong activation and balance build post conversion.
Finally, we strengthen our relationship with our brand partners by delivering enhanced value propositions that help drive sales as well as meet the evolving needs of our customers. We are pleased with the progress we achieved in 2023 and remain focused on driving continued success throughout 2024 and beyond.
Moving to the highlights for the fourth quarter on slide 4. The fourth quarter marked our 11th consecutive quarter of year-over-year PPNR growth, further demonstrating our ability to deliver sustainable profitable growth. Net income was $43 million despite credit losses above or through the cycle average in the current challenging macroeconomic environment. Additionally, we continued to deliver on our commitment to build long-term shareholder value as our tangible book value per share approach $44, representing a 49% year-over-year increase. We are proud of the progress we have made in executing on our debt plan, strengthening our balance sheet, and enhancing our financial resilience.
The economy continued to be impacted by macroeconomic headwinds, including persistent inflation, high interest rates, and the resumption of student loan repayments. These factors led to a moderation in consumer spending and pressured consumers' ability to pay. As we enter 2024, we maintain disciplined credit risk management, given continued economic pressures that affect consumer spending and ability to pay. Our ongoing prudent credit tightening is driven by both the current environment and uncertainty around future economic conditions, persistent inflation pressure, and the impact of elevated interest rates.
We have continued to responsibly manage our underwriting and credit line management while proactively eliminating our exposure by tightening approval rates, pausing line increases, and prudently implementing credit line decreases. Although these actions impacted our 2023 sales and loan growth, our credit distribution has stabilized above pre-pandemic levels.
In anticipation of the CFPB's final rule on credit card late fees, we are proactively implementing our plans intended to address the change in regulation, which if left unmitigated would have a significant impact on our business. We are engaged with our brand partners regarding necessary mitigating actions and expect to implement many of these actions prior to the final rule becoming effective.
Additionally, we continue to strategically diverse our business to be less reliant on late fees with continued growth in our co-brand and proprietary products and our improved credit profile. We expect the rule to be challenged in court, and we'll be monitoring the situation closely. Having successfully managed through significant regulatory changes and varied credit cycles in the past, our seasoned leadership team is focused on addressing the impact to our business while continuing to generate strong returns through prudent capital and risk management.
Turning to slide 5. As we have highlighted previously our disciplined capital allocation strategy, which focuses on profitable growth, improving metrics, and reducing parent-level debt, has driven substantial growth in tangible book value over the past several years.
Looking at the first chart, you can see that since the first quarter of 2020, we have more than tripled our TCE to TA ratio. We aim to further enhance our total company capital metrics from where we are today. Additionally, we will balance achieving these targets with continued investment in our business and long-term growth consistent with our capital priorities. Later this year, we plan to host an Investor Day where we will further discuss our capital targets and allocation strategies.
Moving to the second chart, I will again highlight the progress we have made with respect to debt reduction. In just over three years, we have reduced parent level debt by 54%, paying down more than $1.7 billion and we paid down an additional $100 million this week, which is not included in that figure.
Finally, the improvement in our tangible book value per share has grown at a 38% compounded annual rate since the first quarter of 2020. Supported by our strong cash flow generation, we expect to continue to grow our tangible book value.
We believe this growth, combined with our meaningfully improved financial resilience and strengthened balance sheet, should yield a company valuation that is a multiple of our tangible book value. We remain confident in our strategy and are focused on managing our business responsibly to build long-term value for our stakeholders.
Turning to slide 6, this review our key focus areas for 2024. Our initiatives build on the momentum we generated in 2023, while enabling us to proactively adapt to evolving macroeconomic conditions. Our key focus areas for 2024 include growing responsibly, managing the macroeconomic and regulatory environment, accelerating digital and technology offerings, and driving operational excellence. We remain committed to generating responsible growth while further scaling and diversifying our product offerings to align with the challenging economic landscape. In doing so we will optimize brand partner growth and revenue opportunities.
Although our sales and loan growth may moderate in 2024, our responsible decisions are focused on creating long-term value for shareholders. Managing the macroeconomic and regulatory environment effectively is fundamental to our success. With the proposed CFPB credit card late fee rule, coupled with persistent macroeconomic headwinds pressuring consumers, we are executing several mitigation strategies intended to help offset the anticipated financial impact, Perry will provide more details in his remarks.
Accelerating our digital and technology capabilities remains a top priority, and I am pleased to welcome Allegra Driscoll to our organization as new -- as our new Executive Vice President and Chief Technology Officer. Allegra's proven track record as an innovative and visionary leader, combined with a deep understanding of financial services, will be essential as we advance our tech innovation and modernization. Throughout 2024, we will focus on further building our capabilities to enhance customer experience and satisfaction.
Finally, we will intensify our focus on operational excellence to accelerate continuous improvement gains that drive improved customer experience, enterprise-wide efficiency, reduced risk, and value creation. Our goal is to consistently generate expense efficiencies that enable reinvestment in our business, support responsible growth, and achieve our targeted returns.
Before I turn it over to Perry, I want to thank our associates for their continued dedication and hard work. Our seasoned leadership team remains committed to generating strong returns through prudent capital and risk management as we move forward. I will now turn it over to Perry.
Perry Beberman - Chief Financial Officer, Executive Vice President
Thanks, Ralph. Slide 7 provides our 2023 financial highlights. Bread Financial's credit sales of $28.9 billion decreased 12% year over year, reflecting the sale of the BJ's portfolio in February 2023, moderating consumer spending, and our ongoing strategic credit tightening partially offset by new partner growth.
Average loans of $18.2 billion increased 3% year over year, driven by the addition of new partners. As Ralph noted, we have proactively tightened our credit underwriting and credit line assignments for both new and existing customers, given the economic uncertainties and pressures affecting a large portion of our customer base.
Revenue increased $463 million or 12% year over year, driven by higher finance charge yields and noninterest income, including the gain on portfolio sale, partially offset by higher interest expense and reversals of interest and fees resulting from higher gross credit losses. Income from continuing operations increased $513 million to $737 million, driven by a lower provision for credit losses and gain on portfolio sale, partially offset by higher income tax.
Moving to our fourth quarter financial highlights on slide 8. Similar to our full year drivers, fourth-quarter credit sales and average loans were down year over year due to the sale of BJ's portfolio, moderating consumer spending, and credit tightening. Revenue reached $1.0 billion in the quarter, down 2% year over year due to lower late fee revenue, higher interest expense, and higher reversal of interest and fees resulted from higher gross credit losses, partially offset by higher finance charge yield and noninterest income. Total noninterest expenses decreased 6% year over year as we continued to gain operational efficiencies and better align our expenses with a more moderate growth outlook. Income from continuing operations increased by $179 million, driven primarily by a lower reserve build.
Looking at the financials in more detail on slide 9. Total interest income for the quarter decreased 5% year over year but increased 2% for the full year compared to 2022. Fourth quarter and full year non-interest income benefited from three factors, higher cardholder and brand partner engagement issues in the prior year post our conversion, higher merchant discount fees and interchange revenue earned in the current year, and lower payments under our retailer's share agreements due to lower credit sales and higher losses.
Total non-interest expense decreased 6% from the fourth quarter of 2022 yet was up on an annual basis as anticipated. The year over year decrease in the fourth quarter was primarily driven by decrease in card and processing costs, including fraud and a reduction in marketing expenses and depreciation and amortization costs, partially offset by higher employee compensation and benefits costs.
For the full year, investments in talent, technology, and marketing primarily drove the increase. Additional details on expense drivers can be found in the appendix of the slide deck. As Ralph mentioned, pretax pre-provision earnings or PPNR grew for the 11th consecutive quarter, increasing 3% year over year in the fourth quarter.
Turning to slide 10. Loan yield increased 170 basis points year over year, benefiting from the upward trend in the prime rate, causing our variable priced loans to move higher in tandem. Both loan yield of 27.7% and net interest margin of 19.6% were pressured sequentially from a seasonal increase in the reversal of interest and fees related to higher sequential gross credit losses. We expect this pressure to continue and lead to a sequential reduction in the net interest margin in the first quarter of 2024. Also, funding costs continue to rise but remained in line with our expectations.
As you can see on the bottom right chart, our funding mix continues to improve fueled by growth in direct-to-consumer deposits, which increased to $6.5 billion in the fourth quarter, as well as meaningful reductions in our unsecured debt over time. While we anticipate that direct-to-consumer deposits will continue to grow steadily, we will maintain flexibility of our diversified funding sources, including secured and wholesale funding to efficiently fund our long-term growth objectives.
Moving to slide 11. Our delinquency rate for the fourth quarter was 6.5%, up from the third quarter as expected, driven by continued macroeconomic pressures. We expect the continued delinquency rate to move slightly higher this month before stabilizing and moving lower in 2024. The net loss rate was 8.0% for the quarter compared to 6.3% in the fourth quarter of 2022 and 6.9% in the third quarter of 2023.
The fourth quarter net loss rate was elevated compared to last year's level due to more challenging macroeconomic conditions, pressuring the consumer payment rate that I mentioned, as well as ongoing credit tightening and slower responsible growth impacting the denominator. The reserve rate decreased sequentially to 12.0% as transactor balances increase seasonally in the fourth quarter. We expect the first quarter 2024 reserve rate to return to approximately third quarter 2023 levels as transactor balances are paid down. We intend to maintain a conservative weighting of economic scenarios in our credit reserve model in anticipation of continuing macroeconomic challenges and uncertainty and the consequential impact on our future credit losses.
Despite these headwinds, our credit risk or distribution mix remained flat to the third quarter as our percentage of cardholders with a 660 plus credit score remained above pre-pandemic levels due to our prudent credit tightening actions and a more diversified product mix. These dynamics reinforce our confidence that our credit metrics will show improvement in the second half of 2024. We continue to proactively manage our credit risk to protect our balance sheet and ensure we are appropriately compensated for the risk we take. We closely monitor our projected returns with the goal of generating risk-adjusted margins above our peers.
Moving to slide 12. We have significantly enhanced our financial resilience, strengthening our balance sheet and funding mix while effectively managing credit risk. Over the past few years, we have diversified our product mix through partner co-brand growth, introduction of two proprietary cards, and the launch and expansion of bread pay form installment lending.
Our co-brand and proprietary products now comprise approximately 50% of our credit sales, enabling us to capture incremental general-purpose sales as consumer spending patterns shift to more nondiscretionary spend in response to evolving economic conditions. Additionally, our broader product suite has increased our total addressable market and diversified our spend.
Direct to consumer deposits which have continued to grow steadily, provide an additional source of funding that has strengthened our balance sheet and enhanced our financial flexibility. We have strengthened our balance sheet further by reducing debt and building capital while maintaining a conservative loan loss reserve.
Our loan loss reserve rate is nearly 300 basis points higher than our CECL day one rate in 2020. Our quarter-end total loss absorption capacity, which we define as our allowance for credit losses plus tier one capital divided by total end-of-period loans, was 23%, providing a strong margin of protection should more adverse economic conditions arise.
We remain confident in our disciplined credit risk management and ability to drive sustainable value through the full economic cycle. Delivering responsible profitable growth remains a top priority, even if doing so requires a disciplined slower rate of growth during extended economic uncertainty.
Finally, slide 13 provides our 2024 financial outlook. Our 2024 outlook factors in an expected slower rate of credit sales growth as a result of continued moderation in consumer spending and ongoing strategic credit tightening, both of which will pressure loan growth and a net loss rate. In addition, our 2024 outlook assumes multiple interest rate decreases by the Federal Reserve in the second half of the year, which will pressure total net interest income.
At this time, our outlook does not factor in the potential impacts of the proposed CFPB late fee rule. Based on our current economic outlook, executed and expected proactive credit tightening actions, higher gross credit losses, and the visibility into new business pipeline, we expect 2024 average credit card and other loans to be down low single digits relative to 2023. Excluding the BJ's portfolio, which was sold in 2023, we expect 2024 average loans would be up low single digits.
Total revenue growth for 2024, excluding gains on portfolio sales, is anticipated to be down low to mid-single digits, driven by both lower average loans and net interest margin. Note that the BJ portfolio exit in 2023, reduced our 2024 year over year revenue growth guidance by 1% to 2%. We expect our full year net interest margin to be below the full year of 2023 rate due to higher reversal of interest and fees, given higher gross credit losses, declining interest rates, and a continued shift in product mix to co-brand and proprietary products.
Consistent with our prior commentary, the potential initial impact of the CFPB credit card late fee rule is significant to our business, given our mix of private label accounts and deeper underwriting. For context, while not included in our 2024 outlook, assuming a hypothetical October 1, 2024, effective date, if the rule were to be implemented as proposed, our current estimate is that the rule would reduce fourth quarter 2024 total revenue by approximately 25% relative to the fourth quarter of 2023. This estimate is net of certain mitigation actions that we will proactively implement this year.
It should be noted that the estimated revenue impact does not yet include any contractual changes to the retailer share arrangements with partners. Once the final rule is published, we will take further mitigating actions in coordination with our brand partners to preserve program profitability over the long term. We expect the financial impact to be increasingly mitigated over time as our actions take effect with substantial progress expected within the first four quarters post implementation.
As I discussed in December at an industry conference, certain mitigation actions will require a longer timeframe to reach full mitigation value such as APR changes. Therefore, we will proactively implement certain actions in advance of the final rule implementation, inclusive of fee and policy changes. Additionally, we expect there will be impacts of future loan growth due to the necessary underwriting changes to ensure we maintain profitability thresholds, which unfortunately will restrict access to credit for some consumers. All that said, given that a final rule has not yet been published and industry litigation is expected, the timing of the rule implementation and resulting financial impact will vary. In fact, it is possible there's no financial impact in 2024.
Shifting to operating leverage. As a result of efficiencies gained from ongoing investments in technology, modernization, and digital advancement along with disciplined expense management, we aim to deliver nominal positive operating leverage for 2024 despite net interest margin headwinds. With our focus on expense discipline and operational excellence, we expect total expenses will be lower in 2024 than 2023, assuming our current economic outlook remains intact.
We expect an off -- we expect a net loss rate in the low 8% range for 2024, peaking in the first half of the year with each of the first two quarters of the year in the mid to high 8% range as inflation continues to pressure consumers' ability to pay and moderate their spend. Our outlook is inclusive of our ongoing credit tightening actions and expected slower loan growth impacting the net loss rate.
Finally, our full year normalized effective tax rate is expected to be in the range of 25% to 26% with quarter-over-quarter variability due to the timing of certain discrete items. In closing, the executive leadership team and I are confident in our ability to successfully manage risk return trade-offs to this challenging economic environment while continuing to make strategic investments to drive long-term value for our stakeholders.
Operator, we are now ready to open up the lines for questions.
Operator
(Operator Instructions) Vincent Caintic, Stephens.
Vincent Caintic - Analyst
Good morning. Thanks for taking my questions. And I appreciate the CIPD. late fee estimate and putting an impact number out there. And so I wanted to unpack that a bit on the 25%. I guess I wanted to I understand the confidence level on that as well as how how much further lower it can go. So thinking about the 25% and you have, I guess, how much of that how much mitigating impacts are influencing the 25%, Tom? So maybe like what would it be without the mitigating impacts? And then how low do you think it could go and what impacts or what mitigations would need to happen to get to that lower rate? Thanks.
Perry Beberman - Chief Financial Officer, Executive Vice President
Vincent, for the question, and I'm glad you appreciate us giving some guidance and increasing transparency there on what we provided is, what I'd say is a downside scenario, meaning it's assuming the late, the rule comes out as proposed at $8.25 percent and your cap with an effective October 1 with no partner adjustment considerations there, there were program considerations as we talked about in what I provided at one of the past conferences, some of the mitigating actions just can take time for APR changes take time to burn through. So there's a lot more value that will come from mitigating actions. So within you can imagine, if you think about the six months of impact that might be in place, if we start to do some pricing changes. If the rule comes out pretty soon, if there's not a, I'd say, a ton of mitigation within that number, the value is going to come over time.
Ralph Andretta - President, Chief Executive Officer, Director
Vince, this is Ralph, I think the thing to remember is we have a really seasoned team here that has been through Cardinal. And as we manage through that and managed to return to profitability. So that's what we're going to do. We're going to focus on what it takes to return to profitability. It's going to take a little bit of time and we thought it was important today to kind of put it out the worst case scenario out there. But we're really focused on closing the gap over over time. And we've been working on it since February of 2023.
Vincent Caintic - Analyst
Okay.
Appreciate it.
So it sounds like the 25% YonY really have six months of higher APRs in there. And then could you maybe discuss on what actions you expect to take once the once it becomes finalized and done and what that what the impact of those mitigation strategies could be? And then also what the merchants are from your discussions with the merchants and all these things?
Ralph Andretta - President, Chief Executive Officer, Director
Yes.
When you think about the actions it will take, yes, when we think about pricing actions, some of those require partner agreements. So Valeria and her team have been very active in working with each partner meeting with them all trying to figure out what the right solution is for them should this will go into effect. And so part of as you need to have the rule actually come out with the final parameters and then each partner we'll work with our team to figure out what's the right lever for them to work through this and maybe it could be promotional fees for some partners and not haven't changed pricing. Others are going to want to lean in harder on APRs and some may want to give up some royalties to make sure we still underwrite deeper. There's going to be credit actions that are taken. So all the things that we've talked about, all the different levers are going to be in play, and it's really going to be partner dependent products dependent in terms of what that will look like. So it's hard to nail that down with a lot of specificity until the rule comes out until and the team gets to work with these partners to figure out what's the right path for them.
Vincent Caintic - Analyst
Okay.
Appreciate it. Very helpful. I'll get back in the queue.
Thank you.
Operator
Mihir Bhatia, Bank of America Merrill Lynch.
Mihir Bhatia - Analyst
Hi. Thank you for taking my questions and good morning. Just to start, maybe just staying on the lead-free topic. I think you said, net of the mitigation actions, there will be 25% and we appreciate the specificity of the disclosure. But I was wondering if you could maybe take even a step further, what would be the gross impact if you don't implement them the mitigation actions? What I'm trying to understand is how much are you mitigating proactively versus, you know, what it would be if you've been because it also sounds like it is true. Why not come in there will be litigation. So just trying to understand what is the concern of the insurance is the right word, but by proactively mitigating you are taking a bit of a revenue hit to so on maybe getting the revenue boost, I guess.
Perry Beberman - Chief Financial Officer, Executive Vice President
Yes, I'm here I appreciate that question, right. I think some of it is we're giving you the hypothetical downside risks for the fourth quarter of this year. Look, I don't bet. And so but some that do would say, yes, there's a highly unlikely. It's highly unlikely that rule would actually impact this year. But for us, we wanted to give you a sense of what it would look like or could look like if it came out as proposed impacted that particular quarter that we mentioned because we just released the fourth quarter of 23. So we're giving you a comparable quarter, whereas if we rolled it forward to first quarter of 25, our second quarter 25, it becomes much harder to provide a degree of estimation. So and the degree of mitigation is not significant relative to the impact of on the fee change itself. I mean, there's a number of things. And to your point, the longer litigation goes. And to the extent that our partners and us say, hey, this could take some early action. And in anticipation, this could happen and get further along that mitigation curve the value curve, yes, that could provide some near-term benefit. But in that, my expectation would be with partners. There's going there could be some partner sharing investment program in different ways. So I don't want to say there's a boost because our goal is not to benefit from pending Vault detrimental flawed on rulemaking.
Mihir Bhatia - Analyst
Got it. Okay, thank you. And then just switching gears up, I want to talk about credit performance, obviously well, but two-part question first is, are you still comfortable with your longer-term guide of you're not through the cycle below 6%. And how do you get there? What gives you confidence you'll get? I mean, doing Quincy, do you think that's a exiting 2014 exiting 25 seemed like I'm just trying to understand what's the thought to get there looks like obviously the credit tightening actions helped, but just trying to understand the bulk. Thank you.
Perry Beberman - Chief Financial Officer, Executive Vice President
Yes, I am confident that we'll get back below 6% and some of it's math. And so the timing by which we get there, you'd have to tell me your confidence in the economic outlook and that's going to be part of a driver. As we look at any past cycle, what happens is you have a period of elevated losses and the losses, the higher loss rates and we're living through right now where we've just provided guidance that we have a lower loan. So you're putting on lower new account vintages. Now they're going to be better credit quality. And but they're not large enough to replace what's attriting through higher gross losses and normal normal attrition. But then as you come out the other side of a cycle when do you have an economic improvement now the losses of claims or the riskier customers have claims out of the book you're putting on larger new vintages and that I'll say that growth math, it's a lower loss rate and you're in a better economic cycle coupled with for us, you're also continued a product mix shift. So we have very good confidence that we'll get there now I can't pinpoint the quarter or the year because a lot of it is the economic improvement that needs to occur in tandem with that.
Mihir Bhatia - Analyst
Got it.
Thank you.
Thank you for taking my question.
Perry Beberman - Chief Financial Officer, Executive Vice President
You're welcome, thank you.
Operator
Sanjay Sakhrani, KBW.
Sanjay Sakhrani - Analyst
Thanks. Good morning. And on Paris, Ralph, I guess when I think about the late fee impact as it stands right now, could you just talk about maybe like what you can do to offset first on expenses because I understand like the APRs probably take couple of years, right? So in the absence of some kind of delay or deferment, it seems like next year, if everything is sort of static, you could actually lose money or please correct me if I'm wrong, was there some expense offsets and then some of the offsets sort of flowed through quicker than what we think maybe you could just talk about that plus the fact or the question as to how can you get back to the profitability level that you were at pre this regulation over time and sort of what the time horizon would be?
Perry Beberman - Chief Financial Officer, Executive Vice President
Thanks, Andrew, for the question. I think your question is one that again will go hypothetical because the rule is not final and where it lands on. We don't know. In terms of the expense management, I think Ralph's been pretty clear and we've all been there where to continue invest in this business for long haul and not make short-term decisions that would adversely impact the business and really put us at a competitive disadvantage and not be able to serve our customers with digital capabilities, our brand partners with what they need as well. So I think in terms of expense efficiencies, that's in our DNA, right? So that's the thing we've talked about operational excellence, our continuous focus on improvement. You're seeing that come through in the second half of 2020 three's results. You're going to see that in our commitment into 24. But there's nothing that would be appropriate to do to rip down expenses on that would cause sacrifice of our future. There's always things you have to work through and work with the revenue side of this, while you are making tighter underwriting changes, we will clearly accelerate things with its digital capabilities, mobile deployment, things that help improve expenses, but you do that anyways at this company, but it's just one of these things that you just have to. As Ralph said, you got to work through this. It's a and some of it will result in tighter underwriting, sure. You'll have some maybe a fewer accounts. So that gives you a little bit of expense boost, but it is grind your way back through the revenue side, of the equation and perhaps there's you have less risk in the portfolio. So you have lower losses, you have a less provision build or low reserve rate. All of this is going to play out, you need the final rule and we need to work with each partner to figure out what are those mechanics going to look like. So we understand the resulting on a front book coming out.
The other side as a result, as your comment around getting back to returns, it is possible the returns to be a little lower than they would would have been pre CFPB, but expect strong returns because you would have a less slightly less risky business in that process, too, because a number of Americans and consumers will no longer have access to credit that we're on the riskier side of that spectrum.
Sanjay Sakhrani - Analyst
And Nick, just to follow up on credit, and I think when we look at the peers. It seems like they're kind of turning the corner on credit and it seems like there's gradual progress on your front. It just seems like when you qualitatively talk about your loan portfolio, it seems that there is a little bit more pressure on your end customer. Is it fair to say that the inflation and the higher rates have really hit them a little bit more disproportionately relative to other issuers in this space or when you parse out same customers inside those portfolio, they're behaving the same way.
And what's the light at the end of the tunnel as inflation is receding, are you seeing better behavior? I'm just curious, just thinking through your credit performance and then maybe just tough sorry, follow up on that the reserve rate progression over the course of this year. Maybe you could just talk about how you're thinking about it.
Thanks.
Yes.
Perry Beberman - Chief Financial Officer, Executive Vice President
So it's interesting to hear you comment that others have turned the corner and I have actually been thinking a little bit the opposite. I've been for what we've been looking at. We've been seeing competitors have erosion of loss rates and delinquencies at a little faster pace than we have. And we're still obviously seeing some pressure on. But when you look at lag loss rates and other things, fourth quarter of this year versus fourth quarter last year. I don't think that statement holds. So but your point is right, except because the consumers that we serve, we think about the consumer that are driving the the driving engine within the economy is a top third of the consumers. And yes, they're seeing a little bit of higher rates on things. And it's an inconvenience for them, but it's the other two thirds of Americans that are feeling the pressure. And as you noted, is that inflation, that products are costing more. We kind of saw something the other day from an EY. study where things that I think the monthly cost for consumers are up $1,000 per month compared to what they were in 2019. And so that's 12,000 hours a year into their wages haven't kept up. Now, what's happening is wage growth is starting to outpace inflation. Inflation is coming down and that's going to benefit the two thirds that we serve. And I'd say we probably serve the middle third in there and that the pressure they're feeling and a lagged effect of higher interest rates are coming through. So whether you're seeing the drawdown in your savings are seeing the mounting debt, there's pressure. And that's why when the credit actions that we take will take a little time to take hold, but that's what gives us the confidence as we move into the second half of next year. Hopefully that answer that first part of your question. And then as it relates to the reserve reserve rate on Tom, I think we've been very transparent about what our belief was going to be with the reserve rate and we got ahead of it a little bit, right? We're looking around the corner. We increased the reserve rate, recognizing that a lot of reserve models are geared towards change in unemployment and we took an approach. We've said there's a lot of these models don't care Carrefour, which is a period of rapid inflation, persistently high rapid rise in interest rates. So that conservatism that we have placed in there is playing out and we feel confident that we have sufficiently cared for what's ahead of us in the first half of the year.
And candidly, we're not in the guidance that I gave where we said, hey, this reserve rate should remain pretty steady through most of the year. It is possible as you enter the back half and we start to see lower delinquency formation, the roll rate start to improve and with better economic outlooks, I would expect that the reserve rate will start to come down.
Sanjay Sakhrani - Analyst
Thank you exactly.
Operator
Moshe Orenbuch, Cowen.
Moshe Orenbuch - Analyst
Great. Thanks.
And Perry and Ralph, I'm hoping you could talk a little bit just as you and maybe unpack a little bit your expectations for balanced growth in 2024 and you talked about slowing spend. You talked about some other actions that you've taken. Maybe if you could give a little more granularity about some of those things, what that means and perhaps what that might mean in terms of relationships with your partners and I've got a follow-up.
Perry Beberman - Chief Financial Officer, Executive Vice President
Yes. So some of it most actually the question on some of it is geared towards the environment we're operating in. We've talked about this since Ralph took over this Company and I joined inbound, Tim, we're focused on responsible growth, any more challenging economic times. You tightened the credit box lines and fewer new accounts. And so last year, we put on a smaller vintage than we did the year before. We're expecting a small advantage in 2024. And it's kind of math, right when you have a period of time when your losses are going to be over 8%, the gross losses are even higher than that. So that the attrition that's coming off the existing book is not getting replaced at the same rate because you have a smaller front book coming on and within the books you are putting on you have lower lines and there's also not as much economic activity as consumers are trying to moderate their spend. So then as you get towards the back part of the year, you start to have a resumption of spend lower losses and you kind of hit that trajectory via that, that inflection point we start to have a growth again.
Ralph Andretta - President, Chief Executive Officer, Director
Yes, on average, as I think about it, I am I am comfortable with the low single digit loan growth ex P.J. So I think that's given the economy, given the pressures that we're seeing out there given some uncertainty. I think I'm comfortable with that growth, I think would be concerning if we would came out with something much higher than that in this type of environment. So I'm I think, conservativism, you know, managing our growth responsibly is what we've done from day one, and we'll continue to do that.
Moshe Orenbuch - Analyst
And when you think about the mitigating actions post the implementation of the late thing are there any issues with respect to interest rate caps, either either passed statutory caps or caps that you would impose in terms of the level of rates, particularly given, you know, the there your your kind of average balance per account to think about implementing those actions?
Perry Beberman - Chief Financial Officer, Executive Vice President
Yes, it's mostly I think a good question. And one, I think the industry is grappling with it is you've basically hit the mark on one of the issues that I think that the should the unintended consequence of the CFPB action is that is going to cause at much higher rates for a much broader set of the population and everybody is going to pay for those that are late and how high the rates will go will be pretty much market dependent and if not comfortable pushing rates up into the mid to high 30%, but that's where things are getting pushed out.
Ralph Andretta - President, Chief Executive Officer, Director
Yes, I think unfortunately, what's the consequence of this action wherever it lands because credit is going to be more expensive for everyone and people that have access to credit today may not have access to credit tomorrow and I think unfortunately, that's that's going to be part of the.
Moshe Orenbuch - Analyst
Yes.
Got it.
Thank you.
Operator
Jeff Adelson, Morgan Stanley.
Jeff Adelson - Analyst
Yes, hi. Thanks for taking my question.
I guess I just wanted to dig in a little bit more again on the EP. impact that you're outlining here with no partner considerations on. Could you just clarify what that means? Is that more the normal formulaic or say that offsets or is that already considered?
Or is it more just what your contracts allow you to do in the event of some adverse versus change to the regulatory environment?
Perry Beberman - Chief Financial Officer, Executive Vice President
Yes, I know in the past, thanks for the question. The the RSA that's already contractually there is already contemplated in there in that that estimate. But because the rule is not final, there hasn't final negotiations with those partners. So I it would be disingenuous for me to give you an estimate with assumptions of what each of those partners might be willing to do with a hypothetical situation. So that's why we framed the offer. We estimate, as we did.
Jeff Adelson - Analyst
Okay. Got it.
And then and just the revenue guide, just to make sure it's crystal clear.
I know you're saying there were some gain on sale, but does the revenue base for 23 considered in the growth rate include or exclude BJ's, I think you need to include BJ's in the base, correct?
Perry Beberman - Chief Financial Officer, Executive Vice President
Yes, in the base forecast that included BJs in the 2023 numbers with the base guidance. And then in my comments, I had mentioned that it would come would have reduced. It would have less than that reduction. It was excluded from the prior year.
Jeff Adelson - Analyst
Okay, great. Got it.
Thanks for taking my questions.
Perry Beberman - Chief Financial Officer, Executive Vice President
Thank you.
Operator
Reggie Smith, JP Morgan.
Reggie Smith - Analyst
Reggie, wanted to ask a question of newer, I would like to hear you guys talk about, I guess, sufficiency and one of the things and this may be a bad metric that I look at your employee headcount when I compare it to, I guess Synchrony and even a farm relative to credit sales or receivables did attract a lot higher.
A question to you is, is there anything fundamental about a business that requires more headcount, maybe if the credits you extend or for weather and if you kind of reimagine this business from scratch using modern technology and automation, would you need fewer people? I know that's a delicate subject with the employee personnel, but anything you can share around that idea would be helpful.
Perry Beberman - Chief Financial Officer, Executive Vice President
Yes.
Thanks for the question. I think when you think about the drivers of what you require people for right think about the risk organization technology, there are some fundamental things you have to have in place server business and obviously scale helps. When you're talking about businesses that are five to 10 times our size, they get that leverage of scale.
Second thing is you also have to look at the number of accounts that we serve, and we serve one in seven households in America. So the we have a lot more accounts for the size of assets. We have compared to some larger issuers. And the other thing I would say is what you're not picking up in those numbers is the amount of offshore, meaning with third parties vendors where they maybe they use third party servicing versus your own servicing. So there's a lot of things that go into those numbers to come up with a reasonable off a comparative but your point is a good one that and that's what we talk about operational excellence over time. And I think you've seen this over the decades. The technology is our friend and the more proficient we can make on the customer reps who serve our customers, give them better tools to do so or give the customers the ability to self-serve through mobile or chat things that they have become accustomed to using and they no longer need to speak to somebody all of those things over time help those ratios. And these are things that we've talked about and Ralph talked about at the investments that we've been making in mobile, and you'll continue to see those advancements for us over the next couple of years. Which also helped to improve our efficiency.
Reggie Smith - Analyst
If I could sneak one more in just a point of clarification. I would imagine there's some seasonality to kind of the late fees and I was curious, is it 4Q is typically a heavy year late in the quarter than maybe others and just in China, because as you think about like looked at 25 like how much of that is kind of seasonal and like where to kind of move things
Perry Beberman - Chief Financial Officer, Executive Vice President
you have to get to referring to the 25% impact from the CFPB rule? Is that what you're referencing?
Reggie Smith - Analyst
Yes. Note which handles. Yes, yes.
Perry Beberman - Chief Financial Officer, Executive Vice President
Yes, that's why we picked the apples to apples comparison of the same data assets.
Reggie Smith - Analyst
So yes, I guess what I'm asking is that in general, you tend to have higher late fees in the fourth quarter relative to the other three quarters?
Perry Beberman - Chief Financial Officer, Executive Vice President
No, there's no, no, there's no material movement. I mean, it's more about tracking delinquency, right? So it's really when you think about movement in late-stage delinquent accounts, pay late fees. And so as I look at delinquency movements, you're going to see movement in that. And right now, you've been seeing some some fluctuate. Sometimes you have some more sloppy payers. I mean, it's an interesting dynamic. You have people who are missed by a few days. And as you call it, I'll say sloppy pay versus those that are actually going 30, 60 day delinquent. So it variation right now, it's more macro-driven then I'd say month-to-month seasonality, yes.
Reggie Smith - Analyst
Okay.
Thank you.
Operator
Bill Carcache, Wolfe Research.
Bill Carache - Analyst
Thank you.
Thanks, Ralph and Perry, for all of the proactive disclosures.
I guess maybe first question I had was whether providing so much detail suggests in any way that you view eventual implementation is likely It just seems like.
Yes, there's still the scenario where the rule gets immediately litigated and the industry gets a win in the Fifth Circuit, which would likely push the legal process beyond the 24 election and Trump's appointees and opportunity to overturn overturn the rule. If we assume a Trump win in a Biden versus Trump 24 rematch, I was just hoping you could speak to that dynamic and your your view of what this says about likelihood of implementation?
Ralph Andretta - President, Chief Executive Officer, Director
Yes. So it's hard for us to protect predict the political climate, though. I like your outcome to be but for us, we view this as a high potential and because it's a high potential, we wanted to understand what the impact is to our business and how we get on top of it to mitigate. So if it doesn't happen and it gets pushed off, that's terrific. But pulp is not a strategy. So for us, it's, you know, it's out there it's highly likely and we are going to mitigate it with the seasoned team and despite higher for Bill.
Perry Beberman - Chief Financial Officer, Executive Vice President
Thanks for the question. And I also like your thesis and I'm hoping you're right. But as you know, from us being together in the past, we get a lot of questions on the potential impact and in the spirit of transparency and knowing that we are giving guidance for the year and that we could be out of the catalyst event. It gave us the opportunity to provide some more context to help investors understand what that potential impact would be, even though with highly likelihood on with certain litigation and delays, it felt it was appropriate to provide that transfer.
Bill Carache - Analyst
Understood. That's very helpful.
Thanks.
And if I could follow up on the expense guidance. It is, is the hypothetical sort of I guess like sort of nominal positive operating leverage is like roughly 3% decrease in year-over-year OpEx growth sort of the right ZIP Code, given your revenue guide,
Perry Beberman - Chief Financial Officer, Executive Vice President
it would take Kris, that it would decrease slightly more than revenue decreases, right?
That would kind of think about that, if my Understood.
Great.
Bill Carache - Analyst
Thank you for taking my questions as well.
Perry Beberman - Chief Financial Officer, Executive Vice President
thanks bill
Operator
Dominick Gabriele, Oppenheimer.
Dominick Gabriele - Analyst
Great.
Thank you.
So much for taking my questions. As you think about the long term loan growth expectation that you've had of roughly 10% ish or so on, and the fact that you'd be paring back from of some of the lower cycle bands, most likely given the as a rule as it comes into effect, how does that affect your long-term loan growth rate and given if it slows it to a dip, maybe mid single digits or whatever it may be on, how do you think about that dynamic with your long-term net charge-off expectation? And I just have a follow-up. Thanks.
Ralph Andretta - President, Chief Executive Officer, Director
Yes, a couple of things. So we'll come we'll provide video more information at Investor Day as we as we move forward.
But if you think about what we've been doing. We've really been diversifying our portfolio.
So when that when if you think about potentially this will going into effect and we may not be able to underwrite, you know, at the levels we've been underwriting, we have co-brands. We have direct to consumer now products, proprietary products. Those are products that will continue to grow over over the long, long haul and invest in and lean into those hard. So at this point, I think to me and I would not want to change anything until we get to an Investor Day where we could be more. We're transparent in terms of how we're thinking about the future and how we are looking at our rights.
Dominick Gabriele - Analyst
Perfect. Thanks so much for that.
And Perry, you kind of answered this in another answer, but I was hoping to get some an example out there just to gauge the magnitude of some of this late fee impact on the efficiency ratio in oh five and take the fourth quarter.
Right. And I kind of do what your guidance is timing to do on the revenue. And I take out 25% and I keep expenses roughly flat because ultimately, like you've said, you need to invest. You need your, you know, your employee base that could push the efficiency ratio, if I'm not doing something wrong into the high 60s, I'm just curious if that if that's even remotely in the ballpark and then I guess it would step down over time as you get some of this back to a level of recapture that that's feasible, but does that magnitude sound correct. Thanks so much.
Perry Beberman - Chief Financial Officer, Executive Vice President
Yes.
Thanks for the question. I mean, you look at everything and plug some numbers into the model with this downside scenario, what I share with you is there the math's going to be the math right? And whatever that math turns out in the first quarter have impacted us as an impact to revenue and then over time, that will get mitigated. So yes, you'll take a hit to all of your your return metrics, inclusive of efficiency ratio in the first quarter of implementation, that should be the worst of it, and then it gets better from there to get back to places where we're at where we're comfortable.
Dominick Gabriele - Analyst
And then that makes perfect sense. It just feels like to me that you want to keep your expense base strong because you're looking towards the future. And, you know, in order to do that, you'd have to grow expenses or whatever it may be.
I really appreciate it. Thank you so much.
Thank you.
Operator
John Pancari, Evercore ISI.
John Pancari - Analyst
Good morning and thanks as well for the detail on the late fees. Sorry to go back to it again, but just I just want to confirm a couple of things for that on the see if you had provided it or not, sorry if I missed it, but did you know what the gross impact was from the late fee that you estimated versus the net that you provided? And then also, I believe this was asked earlier, but I'm not sure you mentioned ultimately, what do you view the net impact to be that 25%? Could that go down to something like 10% of an impact? Or how do you view that longer-term at this point?
Perry Beberman - Chief Financial Officer, Executive Vice President
Thank you for the question on. We provided the number we provided, we did not provide a grossed-up number if the net sum call partial or in flight mitigation that we expect to be put in place in advance of the actual implementation once the final rule is in place and how far it gets mitigated against the original amount is anybody's guess, but it will certainly mitigate over time, but it is relatively offset in other line items.
As you think about reducing some underwriting, improving loss rate, reduce provision on lower expenses. I mean there's going to be a number of things as we march through the 36 months following the final rule that will ultimately determine where we land and once that rule comes into play, once the team completes its work with all the partners, we'll certainly be able to provide more information.
John Pancari - Analyst
Okay. I appreciate the comments. Provided DM but one of the ways, I guess around the mitigation there, any way to help us size up, like what percentage of overall mitigation that you considered as this rule was put out there, like what percentage is in that number, about half of it, if you got through all these other measures another half on its way, how can we think about about that.
Perry Beberman - Chief Financial Officer, Executive Vice President
Yes. So what I would do is ask you to just take a peek back at the slide that I prepared and shared with you with you guys at a one of the last conferences. And when you think about one of the largest levers is APR and repricing due to the way cardiac work, it takes time for that to burn in and it will. That's why we say we're going to take some early movement on some things, and that will get us a jump-start on it, but it will take some time for the existing accounts for those balances to cycle through as well as the new vintages come online at the higher at the higher APR. So that's going to take some time and then that once we start working with the partners, we'll understand who wants to use more from a promotional rates who wants us to do some fees. So it's just a lot of that goes into it. So I really don't want to speculate on percentages of mitigation, but there's a lot more mitigation to come after the rule goes into effect and the work is done with the partners. But again, we are very long-term focused on what we're trying to do here. And we will we are fully committed, making sure that we get back to strong returns for the capital that we deploy against this business.
John Pancari - Analyst
Okay, great. Thank you.
Perry Beberman - Chief Financial Officer, Executive Vice President
Thank you.
Operator
John Hecht, Jefferies.
John Hect - Analyst
Morning guys. And sorry to ask it because I know you've talked a lot about the late fee stuff and appreciate the details there. But I just wanted a point of clarification because you you've talked about this as a revenue hit thus far, but sure, the retail sharing arrangement is kind of expense net of the interchange in a different line in the P&L, is there not some immediate offset in that line item that we should think about? Or are your are your arrangements at different where they would exclude this type of revenue?
Perry Beberman - Chief Financial Officer, Executive Vice President
Yes. No, that's why we used revenue because the retail share agreement impact happens. It's a contra revenue. It was already in there, and that's why we didn't use net interest margin with revenue. So we were doing it net of the retail share agreement.
John Hect - Analyst
Okay. That's very helpful. Thanks very much, Youbet's.
Perry Beberman - Chief Financial Officer, Executive Vice President
Thank you for your questions.
Ralph Andretta - President, Chief Executive Officer, Director
I want to thank you all for joining the call and for your interest in bread financial and for all your questions today. And we have just to tell you a wonderful day. Take care.
Operator
Thank you.
Everyone for joining us today. This concludes our call, and you may now disconnect your lines.