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Operator
Greetings, and welcome to the HeartBeam fourth quarter and full year 2022 financial results conference call. (Operator Instructions) As a reminder, this conference is being recorded. Before we begin the formal presentation, I would like to remind everyone that statements made on the call and webcast may include predictions, estimates, or other information that might be considered forward-looking. While these forward-looking statements represent our current judgment on what the future holds, they are subject to risks and uncertainties that could cause actual results to differ materially.
You are cautioned not to place undue reliance on these forward-looking statements, which reflect our opinions only as of the date of this presentation. Please keep in mind that we are not obligating ourselves to revise or publicly release the results of any revision to those to these forward-looking statements in light of new information or future events. Throughout today's discussion, we will attempt to present some important factors relating to our business that may affect our predictions. You should also review our most recent Form 10-K and Form 10-Q for a more complete discussion of these factors and other risks, particularly under the heading Risk Factors.
A press release detailing these results crossed the wires this afternoon at 4:01 PM Eastern Time and is available in the Investor Relations section of our company's website, heartbeam.com. Your host today, Branislav Vajdic, Chief Executive Officer and Founder, Rob Eno, President, and Rick Brounstein, Chief Financial Officer will present results of operations for the fourth quarter and year ended December 31, 2022.
At this time, I will turn the call over to HeartBeam Chief Executive Officer, Branislav Vajdic. You may begin.
Branislav Vajdic - CEO & Founder
Thank you, operator, and good afternoon, everyone. I'm pleased to welcome you to today's fourth quarter and full year 2022 financial results conference call. I could not be more enthusiastic about the future for HeartBeam, the rapid pace of our product pipeline and our team's ability to trace our commercialization path. For those of you joining us for the first time for whom I have not had the opportunity to meet, I'd like to take a moment to introduce HeartBeam and our opportunity in a short video introduction. The video explores the HeartBeam AIMIGo technology, unique market opportunity, and news in the heart attack detection case.
HeartBeam AIMIGo is the first and only credit card (inaudible) ECG device for remote heart attack detection. While we are playing the video for our dial-in participants unfortunately, it will be about three minutes of silence. But I'd like to remind you this video is available on our website, heartbeam.com.
(video playing)
(video ended)
It is really important to understand how our ECG technology is different and vastly more powerful than ECG technologies that are in the marketplace today. Today, there are many ECG technologies offered to consumers and patients outside of a medical facility. What they all have in common is that they do not offer a standard of care (inaudible) ECG in a user-friendly or ready to patient easy to apply solution. That means that they are not capable of detecting a heart attack. In the great majority of cases, it is a single-aid ECG that may be adequate for some (inaudible), but it's certainly not capable of detecting a heart attack.
Shown in this slide is the actual message from Apple Watch warning the users of its inability to detect a heart attack. Similarly, Alivecor with their cardio products prominently features on their website the same disclaimer about the inability to detect a heart attack.
Our technology, we believe, has solved the problem of heart attack detection outside of a medical institutions. The HeartBeam technology is intended to quickly and accurately help clinicians identify a heart attack. This could reduce the critical (inaudible) intervention for heart attack patients, saving many lives, and reducing health care costs by (inaudible) out heart attacks and reducing the number of emergency room visits.
Shown on this graph are ECG technologies and their diagnostic capabilities. Today in the market of ambulatory ECG devices, we see technologies that offer 1 to 6 (inaudible). What is common to all these technologies is that their diagnostic value is limited to arrhythmia such as (inaudible) or [AP]. There are some well-known players in this space such as iRhythm, Apple, and AliveCor.
If we go beyond six leads, in other words, 12 leads in this gap, we see that standard of care capabilities are achieved, but there are no players in this space that offer a user friendly (inaudible) patient, easy to apply valid ECG solution. The technology that has diagnostic capability that goes over beyond standard of care for ECG is vector electrocardiography or VECG. Our HeartBeam AIMIGo technology is capable of recording and processing VECG signals in using powerful 3D vector based algorithms to detect heart attacks.
Perhaps most importantly, for this initial phase of our technology development have been AIMIGo technology, to bring the power of a standard of care of (inaudible) ECG to physicians in front of their patients can remotely (inaudible) anywhere at anytime. No other user friendly, easy to use, (inaudible) patient technology is able to offer that.
This slide shows several companies in the cardiac monitoring market that you are very familiar with. While each product offers some of the capabilities of the HeartBeam telehealth product, the heart attack detection, (inaudible) ECG capability, integration of patient's history and symptoms, and the presentation of baseline and symptomatic ECG to the physician, the HeartBeam AIMIGo device is significantly different, and it is offering in a very underserved market.
We believe HeartBeam AIMI and HeartBeam AIMIGo by leveraging our patented 3D vector ECG technology offers substantial capabilities beyond existing offerings, and we continue to engage with potential customers and partners in anticipation of the FDA clearance and commercial launch for our product.
Our fourth quarter was highlighted by four clinical sites -- by forward moment for production and commercialization of our products underscored by a series of milestones including new partnerships, IP protection, and a strengthened management team. As we look forward to FDA clearance for HeartBeam AIMI, we are also making significant progress with our core products, the HeartBeam AIMIGo VECG collection device as we prepare for FDA submission in the coming weeks.
Recently, we announced the acquisition of substantially all assets called LIVMOR, a digital health solution company providing a patient engaging remote monitoring system of clinical physiological biomarkers. This (inaudible) of LIVMOR's intellectual property, including three US patents and the LIVMOR technology, including the Halo+ Atrial Fibrillation AF detection system. The Halo+ AF detection system is the world's first FDA clear prescription wearable for continuous cardiac rhythm monitoring. The Halo+ system provides continuous monitoring of pulse systems for the detection of AF on demand during the day and automatically overnight.
The acquisition extends our reach in remote monitoring and detection with full ownership of an existing cutting-edge FDA-cleared product. This acquisition is a natural fit and extension of our successful partnership with LIVMOR, and our complementary goals to dramatically improve patient outcomes and to significantly reduce (inaudible) system cost.
Our newly acquired state of the art FDA-cleared watch based arrhythmia detection tool was integrated in HeartBeam's AIMIGo telehealth platform presents a unique opportunity to extend our product capabilities well beyond what is currently available for cardiac patients outside of a medical setting.
During the quarter, we partnered with Evolve Manufacturing Technologies, a contract with a medical device manufacturing company, to build the (inaudible) HeartBeam AIMIGo 3D VECG recording device. Evolve has deep medical device manufacturing expertise and a strong reputation in the industry for delivering consistent product quality and customer care rarely found in medical contract manufacturers. We can now leverage Evolve's manufacturing and packaging expertise to support commercialization of HeartBeam AIMIGo device following the expected FDA clearance.
We further advanced intellectual property protection with two recent new patents, an initial European patent (inaudible) IP for the HeartBeam AIMIGo technology offering 12-lead ECG capability as we expand our product kit applications to reach a variety of regional and global markets. We also received a US patent for 12-lead ECG smartwatch based monitor intended for the detection of heart attacks and complex arrhythmias.
The breakthrough inventions protected by this patent enable our proprietary 3D VECG technology to be built into a smartwatch, eliminating the need for a dedicated ECG device while offering 12-lead ECG capability, enabling heart attack, and (inaudible) detection. We believe this patent may prove to be one of our most valuable patents, and we continue to expand on our granted and pending core patents for most heart attack detection.
We recently welcomed Rob Eno to the new created position of President. Rob, who you will meet in a moment, is a passionate and visionary senior executive with over 28 years of experience taking go-to-market strategies for multiple breakthrough products. He is playing a key role in our strategic decisions, commercialization efforts, and day to day operations.
He joins our other recent appointments, Dr. Peter Fitzgerald as Chief Medical Officer. Peter is now playing a major role in defining best path for adoption, clinical strategies, and partnerships to advance our products in the market. I would like to turn the call over to our President, Rob Eno, to further discuss our products and commercialization plans. Rob?
Rob Eno - President
Thank you, Branislav. And to everyone joining us today, I'm privileged to join HeartBeam at such an exciting time as the company prepares to enter a new phase of commercialization. Since joining in January, I've been incredibly impressed with the HeartBeam team, their accomplishments, and diligence in working toward our mission.
Turning to our product timelines and updates, we had several key developments related to our HeartBeam AIMI and HeartBeam AIMIGo platforms. As Branislav mentioned, we previously announced the five 10-K submission of our HeartBeam AIMI platform to the FDA. We received questions from FDA within the statutory 30 day review deadline, discuss the questions via teleconference with the FDA review team, and provided written responses addressing the questions to the primary reviewer. The status of review is in progress, and we expect to receive FDA clearance in the second quarter, followed by a limited market release in early Q3.
Briefly, the total available market for the HeartBeam AIMI software solution is $500 million and for the AIMIGo, it is $12 billion. These are estimated market numbers for the US only.
HeartBeam AIMIGo has a five 10-K regulatory pathway. We've already identified predicate devices and plan to demonstrate substantial equivalence with the validation study. Importantly, the clearance of the V1 device allows HeartBeam to collect 3D vector cardiogram data and use these data for conducting 12-lead equivalent studies for the V2 product.
Turning to HeartBeam AIMIGo product updates, in September, we were granted a patent that provides additional intellectual property protection for our HeartBeam AIMIGo technology offering 12-lead ECG capability in the form of a credit card sized device with the same footprint as the single lead products currently in the market today. We also partnered with Evolve Manufacturing Technologies, a contract medical device manufacturing company to build a credit card size, HeartBeam AIMIGo 3D VECG recording device that enables a 12-lead ECG readout for remote heart attack detection.
We plan to file an initial 510-K submission for the V1 version of HeartBeam AIMIGo as an ECG collection device, followed by a second submission for the software that enables 12-lead synthesis from our 3D VECG signals. We expect to file the V1 submission shortly, and the V2 submission is targeted for Q4.
Our go-to-market strategy for HeartBeam AIMIGo is the phased approach. We will initially focus on direct pay market segments in which payment is outside of the reimbursement system. Within direct pay segments, we will initially focus on those where we will demonstrate HeartBeam AIMIGo as equivalent to 12-lead ECGs. We will then focus on developing clinical and cost-effectiveness evidence, which will be the basis of expansion into new direct pay segments and ultimately unique reimbursement.
We have a deep product pipeline starting with the HeartBeam AIMIGo system. Other products in the pipeline include a 12-lead ECG extended-wear monitor or patch, as well as a system that fully integrates HeartBeam AIMIGo and the heart monitoring smartwatch technology we acquired from LIVMOR. In addition, the product pipeline includes predictive algorithms that result from applying machine learning to our VECG data and a 12-lead ECG smartwatch for heart attack detection, complex arrhythmia monitoring, and other cardiac disorders.
I'll now turn the call over to Rick Brounstein, Chief Financial Officer, to discuss operational updates and financials.
Rick Brounstein - CFO
Thank you, Rob. Turning to our financials, I will now give a succinct preview of our financial results. Full breakdown is available in our regulatory filings and in the press release that just crossed the wire after the close of market today.
But let me start with Silicon Valley Bank. They were our checking account and payroll account. On March 10 last week, SVB was closed by the California Department of Financial Protection and Innovation, which appointed the FDIC as receiver. And as a result, we stood to lose approximately $600,000. On March 13, the Federal Reserve announced that the account holders would not bear the loss of this event. Nevertheless, before the issues with SVB, we had planned to move to a big four bank and we are currently completing that move.
Turning now to the statement of operations. General and administrative expenses for the fourth quarter of 2022 were $2.1 million compared to $1.2 million for the fourth quarter of 2021. For the year ended December 31, 2022, G&A expense increased to $7.4 million compared to $2 million in the same period of 2021. This reflects a growth in our team and other costs in support of our being a public company.
Research and development expenses for the fourth quarter of 2022 were $1.6 million compared to $96,000 in the fourth quarter of 2021. For the year ended December 31, 2022, research and development expenses increased to $5.7 million from $255,000 in the prior year. Most of 2021 was pre IPO.
Our 2022 focus on R&D consisted largely of product development costs for HeartBeam AIMI which is now essentially done. And also HeartBeam AIMIGo. HeartBeam AIMIGo includes both software and hardware to ladder with our professional services agreement with Triple Ring Technologies. Additionally, there are clinical costs in support of our FDA submissions for both our products this year, as well as research costs in support of the future product pipeline coming from our patented vector 3D ECG platform technology.
Other income during the year ended December 31, 2022, of $69,000, primarily related to the cash balances from the IPO. In 2021, we had $2.1 million of expense largely tied to the 2015 convertible note accounting. These notes were converted and added to common stock at the November 2021 IPO and in equity as of December 31, 2021. Net loss for the fourth quarter of 2022 was $3.7 million compared to a net loss of $2.1 million for the fourth quarter of 2021, and $13 million for the full year 2022 compared to $4.4 million in the year-ago period.
We ended the fourth quarter of 2022 with $3.6 million in cash and cash equivalents compared to $13.2 million as of December 31, 2021, having invested the proceeds from the November '21 IPO to accelerate our product development path. Most of the cash is maintained in short-term investment accounts not tied to potential bank liquidity problems. As you have seen, we are publicly marketing through our S-1 registration statement. And as noted in the IPO registration statement, we plan to finance ourselves to the next inflection point in 2024 FDA clearance of our HeartBeam AIMIGo product for the personalized 12-lead simulation display that a physician is used to seeing -- physician is used to seeing with a standard 12-lead ECG today by using our patented VECG technology.
I will now turn the call back over to Branislav for some closing thoughts.
Branislav Vajdic - CEO & Founder
Thank you, Rick. Indeed, ours is a true platform technology. So far, we have developed two products that are either already submitted to the FDA in the case of HeartBeam AIMI, or soon to be submitted to the FDA with the HeartBeam AIMIGo product. The recent LIVMOR asset purchase has also brought to HeartBeam little more intellectual property, including three US patents and the LIVMOR technology, including the Halo+ artificial (inaudible) product as well.
Halo+ is the world's first FDA cleared prescription wearable for continuous cardiac rhythm monitoring. During the fourth quarter, we continued to operate from a position of strength, (inaudible) strategic partnerships to advance product development and near-term milestones. We continue to strengthen our IP with patents granted, most recently a European patent for (inaudible) transformation from backdoor electrocardiogram to (inaudible), and the new patents for the 12 lead ECG smartwatch based monitor intended for detection of heart attacks and complex cardiac arrhythmias as well. We also acquired three issued United States patents as part of our LIVMOR asset purchase. All of these enhance our intellectual property and provide protection of our technology in priority global markets.
Beyond that, looking at the product pipeline, we think that the application of artificial intelligence will be of great value to us. We will have very unique dataset of patients who actually have recorded the ECG on a daily, weekly, or monthly basis. That longitudinal data for our patient population will be of tremendous value. Applying artificial intelligence to this data set that is extremely data rich, much richer than the standard valued ECG which will, we strongly believe, additional insight into cardiovascular disease and further help cardiovascular patients.
On the right side of this slide is shown the 12-lead patch. We have recently received a patent for that technology. We are very pleased with that development because it addresses a very large market projected at $4.8 billion by year 2030. This is a disruptive technology that has the potential to have a significant influence on the patch industry as a whole.
Looking ahead, we remain confident in our anticipated upcoming product milestones. Our next milestones on the commercialization path includes FDA submission for the initial HeartBeam AIMIGo 3D vector ECG product, and FDA clearance for HeartBeam AIMI, both expected in the near future. We approach this milestone from a position of strength with an experienced team bolstered by the recent appointment of Peter Fitzgerald, the Chief Medical Officer, and Rob Eno, as President, to support these goals.
I'd like to share a final thought. We are all very excited about the prospect of helping millions and millions of cardiovascular patients, initially heart attack patients. But we believe our technology will essentially address all cardiac diseases that are detectable by 12-lead ECG. So that's a very exciting prospect for us and a great motivator to be helping many millions of patients throughout the world. I look forward to providing our shareholders with further updates in the near term as we move toward commercialization. I thank you all for attending, and now the HeartBeam team will like to answer your questions. Operator?
Operator
Thank you. And at this time, we will be conducting a question and answer session. (Operator Instructions)
Jason Kolbert, Dawson James.
Jason Kolbert - Analyst
Okay. Sorry about that. But my first question was regarding the recent acquisition. I know you got a lot of IP. But I think you also had a lot of intellectual capital. Can you talk a little bit about how many of those folks have come over to HeartBeam and what it is that they're really bringing to the company?
Branislav Vajdic - CEO & Founder
Yes, we've covered so far in our presentation the IP aspects of debt acquisition in the form of three patents. They are very significant because they really give us an incredibly fast headstart into the AF detection. The company, we wanted to get into, with the addition of these three patents, we have an incredibly good entry point into the AF market.
Beyond that, we have acquired the whole team, technical team, that has developed these technologies for LIVMOR. And in that sense, we have completed the whole circle in a way because we now have FDA-cleared product, we have three patents, we have the platform, Halo+ platform. And we have all the key people that have developed this platform. So we are very excited about this acquisition and what it will mean for the future of HeartBeam.
Jason Kolbert - Analyst
And so I'd like to drill down on that. How does that break down in terms of software versus hardware? And is there even a manufacturing component associated with the hardware that you feel helps support HeartBeam in terms of it's commercialization efforts and kind of managing that whole process?
Branislav Vajdic - CEO & Founder
LIVMOR Technology is based on so-called PPG sensor which is integral part in the case of their developers, Samsung Watch. And so the components of the hardware that LIVMOR has used comes from Samsung. What the real value for us is is the full ownership of the Halo+ platform that we previously licensed. And now we have a full ownership of it with all the source code and ability to modify and extended. Plus, the FDA-cleared product. So, the main value points are centered around the software suite, intellectual property and the (inaudible).
Jason Kolbert - Analyst
Okay. And on the manufacturing side, is that something where you feel you're in a good position with your current contract manufacturers that you can make changes, revisions, because clearly there's next generation product on the AIMI side here?
Branislav Vajdic - CEO & Founder
Yes, for our initial production goals, we have engaged Evolve Manufacturing, And they are clearly capable and willing for producing tens of thousands. So our devices we are working with Triple Ring and Evolve because they form really a incredibly good team on driving the cost down. Initially, these units, they're not cost effective. And with our current project, we are reducing the costs several times to the tune of four to five times reduction in cost, and we plan to go down that curve even further.
Jason Kolbert - Analyst
Yes, that's exactly what I was looking for, Branislav. And it's not the type of thing that it's a hard point for people to understand who haven't been in that business, who haven't -- you have a concept. You come up with units. You know you have to get the cost down when you get to scale. So and it makes sense that a team that's already done that it's going to add a lot of value as you pursue that.
My last question has to do with both AIMI and AIMIGo, and it has to do with the time gap between when you complete the submission and when you get FDA clearance. And that's a relatively short time gap, about six months, and I guess that's pretty standard in the industry. You have confidence that that review time should work for you as well as that, right?
Branislav Vajdic - CEO & Founder
Yes, we have a very close interaction with the FDA. We have just completed another meeting with them and they are actually very productive and we remain confident that the results will be a positive. And that's all I can say. It has been perhaps a process that takes a little bit longer than we expected. But it's very much an unpredictable process, and in our case, included the holiday season and so on and so on. So yes, we remain very optimistic about the prospect of getting the clearance for AIMI and again, submit AIMIGo in Q2 of this year.
Jason Kolbert - Analyst
And in terms of the successful financing, that seems to be critical now as you look, because clearly there is going to be a rise in SG&A spending as you anticipate the beginning of commercialization into the second half of this year and next year, right? That's correct?
Branislav Vajdic - CEO & Founder
Yes. So Rick, maybe you want to comment on this question?
Rick Brounstein - CFO
Sure, Jason.Yes, absolutely. Obviously, not only we have the S-1 Registration. It works out, of course. But we have the S-3 in place with the ATM facility. So we have ability to sort of bridge ourselves as we need. I think most people saw we did a deal with Maverick which gives us a short term capability for another $4 million. So we're careful. I mean, it's clearly challenging in these times, but we can moderate ourselves and we think we have the capability to get things done.
Jason Kolbert - Analyst
Yes. And that's exactly the comment I was looking forward too. You don't have a gun pointing out at you. The ATM offers you have a bit of a bridge and some breathing room so that you can kind of build us into get towards a successful capital raise, right?
Rick Brounstein - CFO
Yeah, absolutely.
Jason Kolbert - Analyst
Okay. Thanks, guys. Really appreciate the update.
Branislav Vajdic - CEO & Founder
Thank you, Jason.
Operator
Bill Sutherland, The Benchmark Company.
Bill Sutherland - Analyst
Thank you. Hello, Branislav. I was intrigued with the patent on the patch and wondering if there's any preliminary ideas at this point about the path for that to get to a commercialized stage?
Branislav Vajdic - CEO & Founder
Yes, the more we look at the patch, we have two patents actually that will protect this invention extremely well. The more we realize the value of this technology and product for the future of HeartBeam. As it stands right now, we realize that this market is projected to be about $4.8 billion by the end of the year 2030. And our ability to develop this product is very real. And in terms of time and the money needed to arrive at the prototype, we are seeing some estimates that are very attractive.
So at this point, it's under consideration. But everything we are seeing is pointing to the direction of doing the patch sooner rather than later, which does not put any concrete start date for this project. But we really like what we are seeing in terms of the value and potential disruptive effect it may have with this well-established market with a $3 billion company market cap being the leader.
Bill Sutherland - Analyst
Yes, it's an interesting comparison. The other very fascinating development is you're -- the AI development. Curious how you it might benefit from the data that you're going to be being able to analyze and work with. Is that quite a lead to product or monetization of some kind?
Branislav Vajdic - CEO & Founder
The data component of our technology is very powerful actually, because we have a set of parameters, ECG parameters, describing that heart, patients' heart, that go well beyond the 12-lead ECG. And applying AI on this data set, we strongly believe will not only provide increased value for reacting to events such as heart attack, but actually offering predictive and preventive value which will be huge we strongly believe.
So all in all, we are focusing right now on the react to that heart attack symptoms. Doing the right thing for the patient, getting the right people to do to care or (inaudible), basically saving lives and saving healthcare dollars. But we believe strongly that the data component of our data set will be hugely valuable going forward.
Bill Sutherland - Analyst
Got it. Very good. Thanks again, Branislav.
Branislav Vajdic - CEO & Founder
Thank you.
Operator
Ben Haynor, Alliance Global Partners.
Ben Haynor - Analyst
Good afternoon gentlemen, thanks for taking the question. First off for me, Rob, nice to meet you over the conference call. But I was curious on really what attracted you to HeartVeam? And what are you most excited about going forward?
Rob Eno - President
Yes. Thanks. Happy to talk about that. Just with my background, I have 28 years in medical technology. And it's all based around bringing disruptive new technologies through commercialization and scale-up. And I joined because I believe in the company and I believe in the technology and think this could be absolutely a chance to bring a game changing technology to market. Being able to get a 12-lead ECG into patients' hands. And with the VECG technology potentially being able to go beyond that and the data aspects that Branislav mentioned, I see it as a way to really influence a tremendous number of patients' lives, address a major health care issue that has not yet been adequately addressed, and take part in what I think is going to be an amazing company going forward.
Ben Haynor - Analyst
Okay. Good deal. And have you had a quite a few discussions with folks that could serve or could be potential customers down the road of AIMI, AIMIGo, or other products? Any color on those, if so?
Rob Eno - President
Sorry, can you repeat that? Just to make sure I understood?
Ben Haynor - Analyst
Sure. So I was just curious, with your background, you clearly have a role (inaudible) and you're out there talking to folks that could be potential customers of AIMI, AIMIGo, the other products. Can you talk about any conversations that you've had and any color on those?
Rob Eno - President
No, sure. Sorry. Thanks. Appreciate that. Yes, absolutely talked to a number of cardiologists. And what strikes me is -- what I hear constantly is, 12-lead EKG is itself limited to hospitals, but it's also (inaudible) technology. And many of them know of the VECG process or the VCG process, vector cardiography was taught in medical schools years ago. It really never took off because physicians having to interpret 3D (inaudible) space was very difficult. But they understand that studies, even decades ago, showed that it had a number of benefits beyond standard ECG.
So we get a lot of excitement that the company has figured out a way to take VCG, harness it, and bring it to patients. And then I hear a lot of physicians where we described the concept of (inaudible) VCG potentially beyond that in the hands of patients saying game changing and they can think of all kinds of different applications for it. So I've been very pleased with the excitement of the physicians, the willingness to partner with us and help us both in terms of potential clinical studies or early sites and helping us figure out the best strategies to scale that technology.
Ben Haynor - Analyst
It sounds like (inaudible) supported on your decision to join from folks that (inaudible) technology.
And then on LIVMOR, congrats on the acquisition there. Are there any plans to commercialize the Halo+ detection system immediately? Or what's kind of the commercial commercialization thoughts there?
Branislav Vajdic - CEO & Founder
Yes. Let me answer that question. We have acquired this system and we have established that actually in terms of a potential product, what makes sense is integration of Halo+ platform for AP detection with our AIMIGo product. Why does that make sense?
Well, as I said before, Halo+ is watch-based and it can provide a (inaudible) for AIMIGo to do a 12-lead ECG where there are indications from the watch that there are things that are getting outside of the normal, right. So we believe that getting the AIMIGo to the FDA clearance stage will enable us to consider offering an integrated product where you have a watch that's working with AIMIGo for a full-blown ability to detect a variety of conditions to our (inaudible).
And what's interesting about that is that physicians under this scenario here would get something that was alerted by the watch that they have learned is not very reliable. (inaudible) many positive or false positives, false negatives, et cetera. In this case, will be validated by AIMIGo device. And that double validation, if you want, would probably mean that they believe in this referral from our system with a much higher degree of credibility.
So all in all, an integration makes sense. But AIMIGo is very much front and center of that system, potential integrated system. So we are still focused on AIMIGo totally, and the potential integrated offering will come later.
Ben Haynor - Analyst
Okay. And then that integration definitely makes sense. And then lastly for me, just given the optimism on the FDA timelines, on your interactions with the agency, can you maybe characterize the questions that you've received -- I mean, it doesn't sound like there's any showstoppers in there. But just any areas that common questions were arising or (inaudible) price, that would be helpful.
Branislav Vajdic - CEO & Founder
Well, I'm not at liberty to really talk about much detail there. I would just say that at the top level, they are focused on cyber security and rightfully so. So I think that's as much as I can go into details. But all in all, again, productive interactions with the FDA.
Ben Haynor - Analyst
Okay, fair enough. Thanks for taking the questions, gentlemen, and congrats on the progress.
Branislav Vajdic - CEO & Founder
Well, thank you, Ben.
Rob Eno - President
Thanks, Ben.
Operator
And this concludes our dial-in Q&A session, and we will now have questions via the webcast.
Unidentified Participant
Our first questioner asks based on your IP, you can pursue several very interesting opportunities between beyond AIMI and the initial AIMIGo planned releases. They would like to know what is next product that you will start developing?
Branislav Vajdic - CEO & Founder
Yes. So let me reiterate, AIMIGo is front and center of our development efforts and commercialization path. As far as our IP is concerned, the good news is that we have incredibly deep IP portfolio here. And including a watch, which I happen to believe is the ultimate solution here where you really don't have to have any other device other than your watch to be able to do a 12-lead ECG, but that's not in the near term focus. And perhaps that presents a partnership opportunity. There are many players, well-known players out there with a single lead ECG watch. And we have a extremely well covered our virtual property for the 12-lead launch. So that's not going to be our immediate development list. But again, partnership opportunities are probably very significant.
Secondly, as far as that is concerned, as I alluded to, we are very seriously considering for the opportunity that it presents a well-established market, change in form-factors. But technology-wise, there is very little change that would be required between going from a credit card sized AIMIGo device (inaudible) to a patch. So that is very much on our radar screen.
Unidentified Participant
And the next question asked, direct pay (inaudible) go to market is somewhat of a new direction. Can you shed some light on why this is potentially a superior strategy compared to RPM?
Branislav Vajdic - CEO & Founder
Rob, please.
Rob Eno - President
I can take that one. What we discussed is a refinement of the go to market strategy. And first, for those who don't know, RPM, remote physiologic monitoring, our existing codes are paid to physicians who prescribe devices to remotely monitor patients. What we've done is we've identified a number of market segments. RPM certainly could be one of them, but we've identified a number of additional market segments that we think are both big size and also where there's an entity that's willing to pay for this solution outside of the reimbursement system. That's what we're describing as direct pay.
And some of these require data that shows that we're equivalent to a standard 12-lead ECG. And we had those listed in this slide. And then others that are more value-based, we'll be developing data on clinical and cost effectiveness. And the beauty of that is that we can start right away with the 12-lead ECG. But then the data we gather for the value-based usage is the same data that's going to be useful for our efforts to establish a unique reimbursement code. So we think that these values, these market segments we've identified have the potential to result in more value to heart being potentially than an RPM approach as well as being in alignment with this long term strategy of obtaining our own unique reimbursement codes.
Unidentified Participant
And that concludes our webcast Q&A.
Operator
Thank you. And I would now like to turn the call back over to Dr. Vajdic for closing remarks.
Branislav Vajdic - CEO & Founder
Thank you, operator. I would like to thank each of you for joining our earnings conference call today, and look forward to continuing to update you on our ongoing progress and growth. If we were unable to answer any of your questions, please reach out to our IR firm, MZ Group, who will be more than happy to assist. Thank you again and all the best.
Operator
And this concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.