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Operator
Good morning, ladies and gentlemen. Welcome to the BCE Q3 2026 Results Conference Call.
I would now like to turn the meeting over to Kris Somers. Please go ahead, Mr. Somers.
Krishna Somers - Senior Vice President - Investor Relations, Treasurer
Thank you, Matthew. Good morning, everyone, and thank you for joining our call. With me here today are Mirko Bibic, BCE's brand CEO, and our CFO, Curtis Millen. You can find all of our Q3 disclosure documents on the Investor Relations page of the bce.ca website, and these were posted earlier this morning.
Before we begin, I'd like to draw your attention to our safe harbor statement on Slide 2, reminding you that today's slide presentation and remarks made during the call will include forward-looking information and are subject to risks and uncertainties. We disclaim any obligation to update forward-looking statements, except as required by law. Please refer to our publicly filed documents for more details on assumptions and risks.
And with that out of the way, I'll turn the call over to Mirko.
Mirko Bibic - President, Chief Executive Officer
Thank you, Kris, and good morning, everyone. It's been a year since our Investor Day, and you'll recall that at that event, we laid out a clear operating and capital market strategy, which was tied to our core strengths and backed by very public targets. We're focused on execution, and we are confident in the path we're on. And you can see this across the business. Postpaid churn reached its lowest third quarter level in 4 years.
Wireless pricing was certainly more in keeping with the significant value we provide customers. AI Power Solutions revenue grew 41% and Bell Media delivered its second consecutive quarter of strong revenue and adjusted EBITDA growth. Last week, we announced that Lakes will acquire a 49.9% stake in TowerCo, our newly formed wireless tower company for $2.45 billion, the transaction surfaces significant value from our passive wireless infrastructure, while Bell retains control of the business and our network. This is our capital allocation plan at work strengthen the balance sheet, invest in growth and deliver total returns to shareholders.
Our commitment to 3.5 times net debt leverage by the end of 2027 remains unchanged, and the transaction gives us flexibility to fund key growth areas, and that includes AI-powered solutions.
In the US, Simply continues to grow its fiber base. Our focus remains on picking up the pace of the build -- we're making progress, and there's a significant opportunity ahead, and I'll come back to that shortly.
Let me now walk through our progress against the 4 strategic priorities, and that starts on Slide 3. As we outlined at Investor Day, our first strategic priority is putting the customer first. It's something we take very seriously, and you can see the momentum building. Postpaid churn improved 7 basis points to 1.06% in Q3 and a bigger improvement than the 4 basis points we delivered in Q2. That reflects our continued focus on customer service and retention, and we achieved it while pulling back on promotional offers.
Customers are staying. Independent recognition of our network continued. In September, PC Mag named Bell, the best overall mobile network and the best 5G network among major carriers. Bell was also the fastest 5G network.
And Bell Business Markets launched Bell on-demand network. Business customers expect simplicity and control over their network services, now they can provision, scale and adjust their connectivity in real time on the strength of our fiber network. It starts with on-demand Internet in Ontario and Quebec wherever we have fiber.
Our second priority is delivering the best fiber and wireless networks, and I'll start with wireless. We added more than 24,000 postpaid mobile phone customers. That reflects continued execution across all customer segments, including net adds in the consumer segment in line with our major peers as well as strong results in Enterprise, where we benefited from a government sector contract in Q3, the same as we did in Q2 and we continue to execute our plan for significant loadings on our main Bell brand. With slower population growth, we're choosing quality over volume and we compete on our network, our service and our fiber and mobility bundles. The focus remains on attracting higher-value customers improving handset economics and building profitable long-term customer relationships.
And it's working. The economics of new customer contracts improved meaningfully in Q3 with new customers coming on at higher rates and lower handset subsidies. On fiber, we added 67,000 residential FTTH subscribers across Canada and the US, contributing to 5.1% Internet revenue growth. In Canada, churn in our fiber footprint reached a record low and we see a significant opportunity to bring more customers on to the fiber we've already built. We're also seeing continued progress in product intensity as more customers combine Bell Internet, Bell mobility and content services.
At Ziply, we continue to reprioritize our build plan and that includes 2 small acquisitions. Together with Network Fiberco, our partnership with PSP Investments, Ziply completed the first one in September and has agreed to the second, which is expected to close in the first quarter of 2027. Each brings an established network and build engine in a new market, serving as a launch pad for further expansion. Ziply has made significant progress on permitting with submissions up approximately 60% from Q2 and nearly 8x Q1. And penetration in newer fiber markets continues to track historical performance.
Turning to our third priority, leading in enterprise with AI-powered solutions. Bell Business Markets delivered strong revenue growth of 9.2%. And we're seeing continued momentum in AI-powered solutions with revenue up 41% driven this quarter primarily by Ateko and Bell Cyber. A good example of what we're building is our work with Cohere -- we've developed our own cybersecurity AI model using Cohere's secured enterprise AI technology and Bell Cyber's cybersecurity data and expertise. It's already running on Bell AI fabric infrastructure in Canada helping our security analysts investigate threats faster and respond more effectively.
Turning to Bell AI Fabric. Construction continues on the fully contracted initial 300 megawatts of capacity in Saskatchewan. And in September, we signed a nonbinding MOU with the government of Saskatchewan for up to 900 megawatts of additional capacity, creating a potential path to 1.2 gigawatts in the province. I'll come back to our progress on that shortly.
Turning to our fourth priority, building a digital media content powerhouse. Grave continues to be a real success story for Bell Media. Subscribers grew 21% year-over-year to more than $5.1 million with direct-to-consumer streaming subs up 41%. And that success is being recognized beyond the subscriber numbers. Strategy magazine recently named Crave 1 of its 2026 brands of the year, highlighting its distinctly Canadian original content and storyteller.
Digital revenues grew 20% year-over-year in Q3 and think about where we started. In 2020, digital represented just 19% of Bell Media's revenue. Today, we're essentially at 50%. It's a very business -- very different business today than it was then. We're also seeing the benefits of our investment in Canadian original content.
Heated rivalry is now available in 130 countries and Yaga, our newest Crave original is 1 off to a strong start with global viewers and buyers. It's another way to grow Bell Media, creating content for Canadian audiences and generating revenue through international distribution.
So now turning to Slide 5 and the construction of the initial 300 megawatts in Saskatchewan. It's advancing well. As you can see from the photograph, structural steel is complete on 3 of the 4 buildings and nearly complete on the fourth. The buildings are enclosed and the interior fit-out is underway in the first building. Long lead components are progressing and the substation and SaaS power connection remain on schedule.
More than 1,100 people are employed on the project and we continue to expect the first data hall to come online in the first half of 2027. We're building a significant infrastructure business here. Our existing data centers are backed by long-term customer commitments and there's considerable growth potential.
With the contracts we have in hand, Bell AI fabric is on track to be an over $500 million EBITDA business and that value is definitely not reflected in BCE share price today. As our data centers come online and begin contributing to our financial results, that value will become increasingly evident. So let me close on Slide 7 by coming back to Investor Day. A year ago, we laid out a clear plan with specific operating and financial objectives. As you can see on this slide, we're making progress against those commitments.
One example is how we're allocating capital. While reported capital intensity was 21.5% in Q3, excluding our investments in Bell AI Fabric and Ziply fiber, it was below 12%. That reflects the efficiencies we've driven in our core business, so we can direct more capital toward growth opportunities. We're still early in our 3-year plan, and we're delivering against the commitments we made. That's thanks to the hard work of our teams across Bell, who are leaning into the strategy with a laser focus on execution. I thank all of them.
With that, I'll turn it over to Curtis to take you through our financial and operating results indeed. Now Curtis, over to you.
Curtis Millen - Executive Vice President, Chief Financial Officer
Thank you, Mirko, and good morning, everyone. I'll begin on Slide 9 with BCE's consolidated financial results. Overall, Q3 reflected solid execution of our operating plan, continued capital discipline in our core business and strong free cash flow generation.
We delivered 2.2% revenue growth in Q3, supported by strong performance at Bell Media and Bell business markets together with the contribution from Ziply Fiber. Adjusted EBITDA increased 9% year-over-year, driven by Ziply Fiber and 8% growth at Bell Media. EBITDA margin was 45.1% and down 60 basis points, partly due to a greater contribution from lower-margin product sales. Excluding Ziply Fiber, BC revenue grew 9% year-over-year, while adjusted EBITDA was stable. The year-over-year declines in net earnings and statutory EPS were primarily due to the $5.2 billion gain recorded on the sale of our minority stake in the MLSE in Q3 of last year.
Adjusted EPS was down $0.05, reflecting an expected increase in D&A expense and lower year-over-year tax adjustments consistent with our 2026 guidance assumptions. Total capital expenditures increased $439 million year-over-year, reflecting investments in Bell AI Fabric and Ziply Fiber build-out in the US. Excluding AI Fabric and Zile, underlying Canadian telecom capital expenditures continued to decline year-over-year, reflecting significant efficiencies in our core business while maintaining the investments needed to support our networks and customers. We continue to expect approximately $5 billion of total capital expenditures in '26, consistent with our capital intensity guidance. Capital spend is expected to increase in Q4 compared to Q3, driven by continued investment in Bell AI Fabric, including ongoing construction of our Saskatchewan data center.
Free cash flow was $854 million in the quarter, while down year-over-year as expected due to higher CapEx, the result benefited from the timing of working capital and cash taxes. Turning to Bell CTS Canada on Slide 10. We delivered just over 24,000 postpaid mobile phone net adds in Q3, including the onboarding of customers under a government sector contract. Postpaid churn improved 7 basis points year-over-year to 1.06, our lowest third quarter level since Q3 of 2022 as our Customer First initiatives continue to take hold. On ARPU, the year-over-year decline was 1.7% in Q3, reflecting the first full quarter impact of the CRTC mandated elimination of certain connection fees, together with the onboarding of lower ARPU government sector customers.
Importantly, underlying pricing trends continue to improve with billed monthly recurring rates on new consumer postpaid activations increasing approximately 11% year-over-year. We're also seeing a meaningful improvement in existing customer renewals with customers completing hardware upgrades, now recontracting at higher build recurring rates than their previous plans. In broadband, fiber continues to deliver, with 58,643 residential fiber-to-the-home Internet net adds in Canada.
Turning to the financial results for Bell CTS Canada. Bell Business Markets revenue grew a very strong 9.2% in Q3, supported by continued growth in AI-powered solutions where revenue increased 41%, as well as higher enterprise equipment sales, which typically carry lower margins. Wireless product revenue declined modestly by 1.1% year-over-year, reflecting lower device sales volumes, mostly offset by higher handset prices and reduced discounting, which also helped improve wireless product margins. Wireless service revenue declined 13% year-over-year, excluding the CRTC mandated elimination of certain connection fees, service revenue was fairly stable, down approximately 5%. Pricing has improved through Q2 and Q3, and if that momentum continues, we would expect to see wireless service revenue and ARPU growth by mid-2027.
Turning to Bell CTS US on Slide 11. We continue to see good fiber performance at it. We delivered approximately 8,600 residential fiber-to-the-home Internet net adds in Q3. And with gross additions higher than in Q2.
Penetration in newer fiber markets remains consistent with historical performance and Residential fiber ARPU is up year-over-year. While fiber represents a growing share of Ziply's revenue, we continue to absorb the decline in legacy residential services, which is small in dollar terms, about USD 6 million year-over-year. Adjusted EBITDA was $95 million in Q3, in line with Q2 representing a margin of approximately 40%. The year-over-year comparison reflects about $9 million of costs that weren't in last year's base. From aligning Ziply compensation structure and accounting policies with BCE and from higher property taxes following the acquisition, which were not reflected in the 2025 metrics.
As Mirko mentioned, the focus is on accelerating the build permit submissions were up about 60% from Q2 and most permitting activity is now outside the incumbent footprint. Over to Bell Media on Slide 12. Media had a very good quarter. Total revenue up 9.7%, adjusted EBITDA up 8% year-over-year. Revenue growth supported by continued creative growth and higher program sales.
Advertising revenue increased 9%, supported by strong sports performance and digital video advertising growth of 41%, another solid step forward in monetizing our streaming audiences. Subscriber revenue was up 9.5%, driven by direct-to-consumer streaming growth, and Crave now has 5.15 million subscribers. EBITDA growth reflected higher revenue, which more than offset increased costs for sports and other premium programming. Turning to the balance sheet on Slide 13. We ended Q3 with $3.7 billion of available liquidity and our defined benefit pension plans remain in a strong solvency position. Our net debt leverage ratio was approximately 3.7 times at the end of Q3 and nominal net debt declined approximately $680 million since the start of the year to $39.6 billion.
On TowerCo, the $3.45 billion purchase price implies a valuation of approximately $4.91 billion, in line with recent Canadian Tower precedence. We expect the deal to close in the first quarter of 2027. Post closing, we will continue to consolidate tower closed results. This transaction provides additional financial flexibility to fund key growth areas, including AI-powered solutions while a commitment to 3.5 times net debt leverage by the end of 2017 remains unchanged. To wrap up on Slide 14.
Q3 was a good quarter. Growth in revenue and adjusted EBITDA as we continue to fund investment in Bell AI fabric and the US Fiber Built. Our priorities from here are clear: continue reducing capital spending in our core Canadian telecom business invest in growth and deliver on our commitment to reach 3.5 times net debt leverage by the end of 2027. With 9 months behind us, I'm reconfirming all of our financial guidance targets for 2026.
We I'll now turn the call back over to Kris and the operator to begin Q&A.
Krishna Somers - Senior Vice President - Investor Relations, Treasurer
Thank you, Curtis. And before we start Q&A, I just want to keep the call as efficient as possible, so please do limit yourself to just 1 question and a brief follow-up before getting back in the queue so that we can get to as many as possible. And with that, Matthew, we're ready to take our first question.
Operator
(Operator Instructions) The first question is from Drew McReynolds from RBC Capital Markets.
Drew McReynolds - Equity Analyst
Yes. Two for me. First, with respect to, I guess, Ernest, on the Ziply footprint expansion, just your level of confidence in terms of tracking to that $3 million footprint by the end of 2028 just given how everything is accelerating and ramping up. And then secondly, probably for you, Mirko, just with respect to the LAI fabric, obviously, there's a lot of Neocloud debate out there, a lot of attention on core leave, et cetera.
I think the world knows there's an initial demand for compute. So demand in aggregate is still there. This is kind of probably more a financing issue of Neo Cloud, but wanted to get your updated thoughts on just kind of how you see Bell AI Fabric kind of navigating what could be a little bit of a choppier in a customer environment as we look forward?
Mirko Bibic - President, Chief Executive Officer
So on the second one, it's Mirko on the second one, Drew. Look, we the demand signals for the capacity we have continue to be very strong. We have a strong funnel of potential customers for expansion opportunities.
As far as current customers are concerned, I'm not going to comment on any one customer in particular, but I would say that every single one of our customers, the 2 in Saskatchewan and our customers elsewhere continue to be very engaged, very eager for us to do in Saskatchewan. They're very eager for us to deliver on the 4 buildings. They continue our customers across the board. Continue to interact with us, make the payments that are required. There's no changes to the contract.
So we're forging ahead. We said there's 1,100 people on site, it's a pretty exciting project delivering a lot of value to the communities. And when those buildings are up and running, those customers are going to be taking possession and continuing to make the payments. So all the engagement is very solid.
Curtis Millen - Executive Vice President, Chief Financial Officer
Drew, thanks for the question. It's Curtis. In terms of Ziply and fiber footprint, Look, the team is doing a very good job of selling fiber where we have fiber. So this quarter, next quarter and the next quarter and frankly, until the attorney, I will always want more fiber. So -- the answer is always going to be yes because we know ultimately where we have fiber, we're going to win subscribers.
So in my role, I'm never going to be happy with pace of build, but the team is making real good progress in terms of permitting and building. And again, it takes a little bit longer than we would all want, but a lot of the build is now outside of the 4 states. So there's a lot of ground network that needs to get done as their expanding footprint outside the Pacific Northwest. And the $3 million is still the plan, but the focus is on driving shareholder value and executing our plan. So that's being first fiber in markets that's in driving subscriber penetration once we have fiber.
And again, the team has done a very good job and, frankly, a consistent job of driving consumer and subscriber loads where we build fiber. So again, this is a build initiative. And like you, we want to keep accelerating the footprint expansion.
Operator
Our next question is from Maher Yaghi from Scotiabank.
Maher Yaghi - Analyst
Great. I just wanted to double down on first, on the CapEx profile for Saskatchewan? And my second question is more on capital allocation. So if you can maybe update us on how much money has been spent so far in -- on AI, Saskatchewan, specifically this year? How much is left in Q4 and to complete your 300-megawatt facility data center operation, how much is left to be spent in '27 and in '28? That's if you don't add more capacity. But maybe we will start with that, if you can maybe update us on those numbers.
Curtis Millen - Executive Vice President, Chief Financial Officer
Yes. Maher, it's Curtis. Thanks for the question. So originally, we had said we've spent $1.3 billion of CapEx in year. But ultimately, we manage CapEx as an envelope, and we're still targeting the $5.0 billion. So some dollar shift across quarters because it's not a hard line.
But again, I still think the $5 billion is a good number. I'd say relative to our original estimates, we've been able to for some of the equipment CapEx spend out a little bit? I mean, originally, you remember we talked about ordering probably earlier than we needed to and warehousing it for a little longer than we needed to, and we've been able to push some of that warehousing time line off a little bit. So Q4 is clearly -- I mean, you can run the math, but Q4 is expected to be a much heavier CapEx quarter. And again, we're managing the 5 portfolio guidance.
Maher Yaghi - Analyst
Yes. The reason -- that's what I was trying to figure out because it does seem like some money that was supposed to be spent in '26 is going being pushed out to '27. Can you -- is that because equipment is there, but you don't have to pay for it or the equipment is slightly pushed out in terms of timing of delivery.
Curtis Millen - Executive Vice President, Chief Financial Officer
I think, Maher, the simplest way is we are a little conservative in terms of our original budget assumed we were going to have to warehouse equipment for longer than we actually need to in the real world. But I'd say, importantly, there's no change to our delivery time lines at all. We still expect to deliver the first haul by middle of next year and all of the hauls up and running by the end of next year. So no change in timing at all, just an ability for us to not warehouse equipment for as long as we had budgeted for.
Maher Yaghi - Analyst
Okay, fair. And in terms of a couple of transactions on the go, Northwest Hill and the wireless transaction. For North West Hill, can you maybe update us on where you think this transaction is headed towards? And what kind of implications it would have on how much cash you could bring out from that operation down the road?
Mirko Bibic - President, Chief Executive Officer
Okay. Thank you, Mirko now. I'll give you a very high-level answer and then a more specific 1 in the Northwest Hill. So I'm going to refer back to the commitments we made in early 2025 when we laid out a general road map, which we then solidified at Investor Day. Right?
We were going to strengthen the balance sheet. And one of the ways we're going to do that is to generate $7 billion of proceeds from noncore divestitures.
Essentially, we're executing against that. We're serious about deleveraging, but we're also serious about funding growth and showing results. So that remains the plan, and we're executing against it. So now to your question on Northwest Hill, there is still the distinct possibility of a transaction to be done, although at this stage, it's looking like it might take a different form. It's unlikely to be the sale of the entire asset, but there is a transaction to be done if it proceeds, and I think it will.
We expected to have the exact same leverage impact or deleveraging impact as the original transaction that we announced a couple of years ago would have had. So from a deleveraging point of view, same impact and generally speaking, on track overall on our plan and our deleveraging targets.
Operator
Our next question is from Stephanie Price from CIBC World Markets.
Stephanie Price - Analyst
Congratulations on the tower partnership that was announced last week. Just curious on how we should think of use of proceeds here and whether the Street should expect some of the proceeds to be redeployed into the data center and tile opportunities.
And my follow-up is maybe around the Ziply footprint here. And if you can talk a bit about buy versus build thoughts and simply at this point?
Curtis Millen - Executive Vice President, Chief Financial Officer
Stephanie, thanks for the questions. In terms of towers, look, we are obviously pleased with that transaction. We think Lakes is going to be a great partner going forward. There's clearly a growth opportunity as it's run independently. So we are quite pleased.
In terms of the proceeds, $2.4 billion, $2.5 billion is providing us financial flexibility, but our priorities remain the same. We'll hit 3.5 times net leverage, and we have financial flexibility to fund growth initiatives, including AI fabric. So as Mirko said previously, there remains strong and for AI fabric, -- nothing to announce as of yet, but clearly, -- it requires capital going forward, but nothing to announce. It's just financial flexibility.
Mirko Bibic - President, Chief Executive Officer
And Stephanie, on the second question, I think it was what's the buy versus build equation in the US at simply, was that it?
Stephanie Price - Analyst
Exactly, yes.
Mirko Bibic - President, Chief Executive Officer
Okay. So the base plan and the primary objective is to build and there is a little bit of buy in there, but it's buying to build faster. So we consistently have said that we'd look at some LaunchPad acquisitions over time if they came at the right value and at the appropriate total purchase price -- and the 2 transactions that I mentioned in my opening remarks, it that 2 criteria, the right value and the appropriate total purchase price. And importantly, what we're buying here are existing fiber networks, located a small number of locations passed but construction teams established presence in communities and it basically gives us a running start to expand our build in geographies that we have targeted as part of our overall plan.
So consider them launch pads. In these cases, the 2 companies are 2 small private companies that are outside the 4 states, and they also fit our prioritized criteria of being first to fiber and unlocking, obviously, as I've already said, unlock and build opportunities. So the base plan remains we build -- and then if there are small launch pads that can allow us to build faster, we'll take a look at those, and these are 2 examples of that.
Operator
Our next question is from Tim Casey from BMO Capital Markets.
Tim Casey - Analyst
Could you just sort of rank for us your priorities in terms of recycling capital into growth opportunities. What do you think are the most likely in terms of AI fabric and other powered solutions versus Ziply versus other things? And then as a follow-up, -- how should we think about the nonbinding MOU in Saskatchewan? What are the signpost investors should be looking for that tangibly starts to gain traction. And I guess maybe just how will you pay for it? Is that going to be with potential partnerships? Or is that where the Terranea -- or pardon me, the tower deal gives you flexibility.
Curtis Millen - Executive Vice President, Chief Financial Officer
Yes. Tim, thanks for the question. In terms of the nonbinding MOU, as we've said previously, we need access to power. We need access to land and then customers before we're going to announce financial impacts. So in this case, again, it's an important partnership important line of sight into incremental power.
So now it's a matter of working through contracts before we announce something. So again, demand is strong conversations ongoing, but we need all 3 lined up before we're going to announce that type of transaction.
And ultimately, recycling capital, look, we do think in the AI fabric world, the returns are quite strong. So it is an attractive opportunity, somewhat endemic opportunity for us to drive shareholder value and financial growth. So that's clearly part of our capital allocation priority.
But again, similar to how we discussed it at Investor Day, we're going to hit our leverage targets, strengthen the balance sheet and fund growth, which includes fiber, it includes AI fabric. It includes continued conversion of media into a digital platform and our continued transformation internally so that we can rip out, run the business cost and be more efficient in both our OpEx and CapEx, which allows us to allocate more of our funding toward growth initiatives. So it's a little bit all of the above. But as you pointed out, AI fabric has very strong returns and is towards the top of the list.
Mirko Bibic - President, Chief Executive Officer
And then, it's Mirko. I'll add 1 thing because it's very important on the point that Curtis made around digital transformation, allocating capital there as part of the part of the core area is a priority for capital recycling. The reason that's super important is what we're doing there is investing to improve the customer experience, so better customer experiences at lower cost allows us to lower churn, increase NPS, and that's better -- that's driving profitable or more profitable transactions in our wireless and fiber businesses in Canada. -- which -- and we talk a lot about AI fabric, we talk a lot about simply, but the wireless -- Canadian wireless and fiber business are massively important drivers of success at BCE.
So the reason we're allocating capital in digital transformation is to drive more profitable transactions in those 2 extremely important segments, and you're seeing the results. It's working. And I'll highlight what -- again, I'll repeat what Curtis said in the opening remarks, we are pleased with the pricing improvements in the market while we continue to deliver significant value to customers, and we see those improvements continuing into Q4 and into next year. And if that does happen, we will see service revenue and ARPU growth by mid next year and perhaps even earlier if things go well. So I thought it was important to say a few words on the core wireless and Internet businesses.
Operator
Our next question is from Vince Valentini from TD Securities.
Vince Valentini - Analyst
I will ask another question about the core wireless business, but just -- and first, just to clarify, when you say there's a strong demand funnel for the new data center opportunities you're looking at Mirko. Can you clarify, are there better -- sorry to use word better, better quality credit-rated companies that do have demand for these facilities, whether it be government agencies or hyperscalers directly -- do you think there's an opportunity to pick and choose who you have as tenants given -- I mean these aren't short-term contracts.
You can't just look at somebody's financial health, they're paying you for the next quarter, we got to think about the next years of financial health. So if you can clarify the quality of the types of people you have in that funnel. I think that would help everybody a lot. My question on wireless, I'll just run at you now as you can think about both. But we've seen those numbers.
I'm sure you've seen them. I mean, it looks like they're going to add over 50% share of the net adds in the wireless market in Q3. But it hasn't seemed to hurt your churn. Your churn is nicely down year-over-year.
So I guess they're just taking a bigger chunk of the gross adds in the market as opposed to stimulating more Bell customers to switch over to freedom. If that's the case of what's happening, is it -- is it reasonable to assume you basically just ignore what they're doing and let them have it? Or do you feel like there's a need for a response here to take back a bigger share of gross adds for Bell next quarter?
Mirko Bibic - President, Chief Executive Officer
Thanks, Vince, for the 2 questions. On the first one on AI Fabric, I did mention the strong demand funnel. And 20 year, you're right, 20 years is a long time and we can predict how the market is going to evolve over 20 years, and it's moving fast. So I think what we're going to do is continue to focus on how we've been executing and very important elements, right? We're being extremely disciplined.
So point one is we're going to make sure that we have a diversified customer base. And yes, we'll be looking at the mix between the direct hyperscalers, public sector, Canadian enterprise, et cetera. So we'll make sure we have a diversified customer base, and we're also doing all the things we've talked about before typical credit protections in contracts and letters of credit and prepayments and the like. So we're being very, very disciplined across the board, making sure we have a diversified customer mix, not investing directly in GPUs and making sure our agreements have the right protections. But it's an important point you raise, and that's how we're going to be tackling it.
On wireless, massively -- another point on AI fabric before I go to wireless, we -- another element of discipline is we're not building on spec. We get a contract, then we build. So back now on wireless.
Look, the -- some general points here. The market is normalizing around lower population growth. And in the context of lower volumes, we are choosing quality over volume. And again, we're -- as I said this for many, many quarters, we're prioritizing the Bell brand and more than 100% of our net adds this quarter came on the Bell brand, and that would be in enterprise and in consumer. So we continue to deemphasize our flanker brand.
We are focused, and we will continue to be focused in Q4 on lifetime value of customer additions -- so we're not here to maximize gross adds through short-lived promotional pricing. And our approach and our philosophy is based on the fact that higher transaction quality year-over-year are more -- is going to more than offset declining net adds. And ultimately, ARPU growth has a higher EBITDA flow-through than subscriber growth. We're seeing that in the stronger build rates that we're generating now, and we're doing that. We're generating higher build rates by offering more value on our ultra plans.
And we're giving customers options on device residual values, and that helps to reduce the subsidy and to deliver affordability. And the point you made about churn. And the reason churn is coming down is because of the investments we've made, and it's been investments on digital transformation that we have made over several years now. And those investments are starting to bear fruit.
So our churn is performing well. That leads to higher transaction quality. That allows us to not chase every single loading and ultimately, we'll be able to deliver better ARPU and service revenue growth, as I said, by mid next year, if not sooner. And that approach, Vince, we plan to continue through Q4 and beyond.
And that we're already a couple of weeks into our weekend to November. And on the horizon, we have Black Friday. And Look, the US Thanksgiving holiday is an amazing holiday, but it's not a Canadian holiday. And kind of always wondered why we engaged so vigorously and deeply discounted Black Friday sales during a US holiday, especially when a couple of weeks later, we're going to have the festive holiday selling period. So I mean, our focus is going to be -- is going to continue to be what I've just outlined and what we've been doing for a few quarters now. So it's been a long answer, but an important one. I hope it's responsive.
Operator
Our next question is from Jerome Dubreuil from Desjardins Securities.
Jerome Dubreuil - Analyst
First one, on free cash guidance, I mean, you've been clear that there's a bit of a timing in working cap and CapEx is going to be picking up in but still seems a bit conservative at this point. Is it fair to expect you to be lending at the higher end of the range. And also maybe a longer-term one, it's a question that's being asked on the US calls. But when we see large AI deals in Canada and maybe that could accelerate at some point, is there any fiber lift for you guys that you expect could be material at some point? I understand that we don't have the same type of ecosystem around data centers here. Just wondering if it's a longer-term opportunity.
Mirko Bibic - President, Chief Executive Officer
Yes. So right now, on the AI data centers, the real short- to medium-term lift revenue and EBITDA is on the power shell delivery. That's where that's where the significant benefit is going to come from. Again, I'm going to say -- again, I said at the beginning, none of that, it's a massive growth potential imminent in terms of 2027, and I don't think any of that's reflected in the share price right now. The other value generator that's very linked to this, is the full stack offerings that we're able to provide and across the infrastructure layer, the technology services layer with Ateko and the cybersecurity protection with Bell cyber, the partnerships we have with domestic Canadian technology players and global players as well.
So the full stack offering is going to be kind of a midterm revenue and EBITDA generator. And the way I look at this, there are 3 layers of demand. There's kind of the powered shell demand. And then overall, I think ultimately, we're going to see some public sector demand in Canada. And then after the public sector demand, I do see high potential for Canadian enterprise demand across multiple layers of the stack.
Curtis Millen - Executive Vice President, Chief Financial Officer
And then Jerome, thanks for the question. In terms of free cash flow, look, I do think we're doing a very good job driving free cash flow and free cash flow growth, and still feel comfortable with the guidance range. And we spend day in to trying to generate more free cash flow. So that's our focus from here to the rest of the year, but still feel comfortable with that guidance range.
Operator
Our next question is from Sebastian Petti from JPMorgan.
Sebastiano Petti - Analyst
Think about -- can you hear me now?
Mirko Bibic - President, Chief Executive Officer
Yes. Okay. Yes. Sorry about that, Mark.
Sebastiano Petti - Analyst
Okay. Yes. Sorry about that, Mirko. Just as we kind of think about the -- on the other side of the towerco, I guess, monetization -- as you think about the AI fabric opportunity over the next several years, with the additional, I guess, balance sheet capacity that you do now have on the other side of this TowerCo transaction, -- do you have any preference versus owned build versus JV structures at this point?
Is JV kind of off the table now that maybe you don't necessarily need it? Or every opportunity is a unique opportunity and you never say never. And then a couple of quick housekeeping kind of questions as well, if I may. Mirko, any way to perhaps unpack the contribution from the provincial government win in the third quarter, I mean, is it comparable to what we saw in the second quarter just because I think on the -- within the slide deck, and I think in your prepared remarks, you guys touched upon taking share in each of your individual cohorts. Just trying to think about what the nongovernment non-provincial win growth kind of look like in the quarter in light of your churn comments in the gross add performance.
Mirko Bibic - President, Chief Executive Officer
Thank you, Sebastian. So on the second, as I said in my opening remarks, you can consider our consumer loadings in terms of net adds or consumer net adds to be generally in line with what you saw from one of our peers who reported early and again, massively tilted towards the Bell brand and same thing with the enterprise segment. So we're pleased with our performance across those 2 important segments. Obviously, consumer and enterprise and our prepaid loadings were pretty good, too. On AI fabric partnerships and the like, I would put the answer to my question -- you kind of answered the question at the end when you said never say never.
So I do in never say never category Sebastiano. There's nothing to discuss or point to at this point in time. But again, the key takeaway here is the significant value we've created in only 18 months, which actually is the reason you're asking the question, so I really like the question.
It underlines that there's significant value here that we've created. And so you're trying to ask how do we take advantage of that massive value -- but right now, I'd put it in the never say never category. We're just charging ahead and trying to deliver in 2027.
Sebastiano Petti - Analyst
Great. I'm glad you liked it. Real quick follow-up on Ziply. I mean as we think about the build pace, accelerating here? I mean, are you confident in achieving the 2028 Investor Day outlook on the Ziply -- because it kind of seems like there's just more of a hockey stick getting pushed into 2027 and 2028. I guess, -- how should we think about that?
Mirko Bibic - President, Chief Executive Officer
I like that question too, actually because you framed it around the 3-year outlook. And what I'm focused on with the team is our 3-year plan and our 3-year trajectory and not just the Ziply right, just across the board, across all the things we said we were going to do. We're only 9 months into that plan. And again, that's across the board and including it Ziply. We're only 9 months in.
So what I'm going to do is I'm going to assess the team's execution across all our initiatives over that time period, not after 9 months. On Ziply in particular, and I'm going to move away from my 3-year view to Q3 over Q3. Our fiber sales in the US are still strong. Our penetration is still very good.
New in ARPU. So ARPU generated from new customers at the beginning of 2026, a bit pressured because of some cable co activity, but that's stabilized. Our blended total ARPUs increased in Q3 compared to the beginning of the year. And we're still generating significant fiber revenue. So our fiber revenues over the 3 months of Q3 2026, compared to the full 3 months of Q3 in 2025, we're up 10%.
So we generated 10% fiber revenue growth in Q3 year-over-year at Simply. So we're going to be focused on accelerating the pace of build, clearly, that's important. And the big win here will be generating revenue and EBITDA growth and getting climbing further up that hockey stick as you put it, so that we can get as close as we can to $3 million by the end of 2028.
Operator
Our next question is from Aravinda Galappatthige from Canaccord Genuity.
Aravinda Galappatthige - Analyst
I'll start with a quick follow-up. On the service revenue growth for wireless I know that in the prior call with Rogers, they gave us a sense of what the CRTC decision, how that impacted the numbers can we assume it's generally similar?
I guess what I'm trying to get at is if you adjust for that, do you kind of cross over into positive territory already in Q3 with service revenue growth. And then a broader question for Mirko. With, obviously, the conversations you're having with the government on the infrastructure side, for the overall telecom sector thesis, do you sense sort of the relationship at the regulatory level at the government level is changing that can kind of flow through to the broader sector. Obviously, a lot of the decisions that have been coming through have not been favorable to this group. I wanted to know kind of your high-level take at this stage.
Mirko Bibic - President, Chief Executive Officer
Yes. So Curtis first can answer the first one. I'll tackle the second question right now. I definitely am encouraged by generally speaking, what the current government is trying to do to encourage and generate investment in the country writ large and with its focus on infrastructure investment I think that bodes well. I think the AI strategy, the AI for all strategy that was unveiled several months ago is a clearly positive step particularly since well before that strategy was announced, we had developed our own AI strategy.
So I think we can certainly be a key driver of that AI strategy for the country and for the government based on the things we're already doing. So I think that, that is an opportunity to collaborate and work together. We're seeing the relationship with the provincial government in Saskatchewan deliver significant economic benefits for local communities, the province, of course, for our customers and our future customers and for Bell -- so all that is trending definitely in a positive direction Arvinda.
On the -- but it's way too early to judge, and I'm not anywhere near close to sounding positive on core regulatory framework, our traditional typical regulatory framework, whether it's on the telco side or the broadcasting side, I haven't seen any change there.
So I'm certainly not going to give you any positive vibes on that front. And it's unfortunate because you are seeing the tremendous impacts those decisions over the last several years have had on the direct investments that the larger players have been making, they've shrunk dramatically. I highlighted what our capital intensity is core business if you exclude AI Fabric investments and silly investments. They are dramatically lower than they were only 2 years ago. So I'll leave it at that.
Curtis Millen - Executive Vice President, Chief Financial Officer
And then Arvinda, it's Curtis. Just on your other question. So wireless service revenue, excluding the fee adjustments, fee impact, would have been down about 5%. And -- and on a blended ARPU basis, it would have been just inside, call it, a 9% decrease year-over-year.
Operator
Our next question is from Matthew Griffiths from Bank of America.
Matthew Griffiths - Analyst
I wanted to ask about Bell AI Fabric and the Saskatchewan build and the kind of the future potential. Obviously, NIMBYism across the sector with related to data centers is something that's growing. Unlike in the US, you have kind of supportive provincial government look at the utility is very supportive and the Crown Corp in Saskatchewan. But community opposition is something that gets headlines. And I just wanted to get your take on what you're facing or in the community -- and kind of what steps you're taking to sort of build a consensus?
And related, obviously, in Canada, there's a duty to consult -- and I think there's good examples of where you work very collaboratively with different communities. And I can think of an example in BC, where it seems very positive and collaborative -- but as it relates to Saskatchewan, sort of if you could comment on what your activities are. And more importantly, perhaps teams duty, it is and where your responsibilities for that line, where the governments line and where maybe the utilities responsibility lies, so that people can have a good sense of what is even which ball is in your court.
Mirko Bibic - President, Chief Executive Officer
Thanks, Matthew. Clearly, an important issue that we manage with diligence and with care. And the issue is about engaging with all the stakeholders and communities where we build. I would say the same thing as it relates to fiber in our other businesses. We always have to be responsive to the communities we serve and the communities where we operate. No different here.
I would say that the first principles that we adopt is the federal government has outlined what it believes to be responsible AI data center development, the Saskatchewan government has its own principles. We wholly endorse those. -- we signed on to them, and we plan to continue to respect them in how we operate and how we build and how we manage environmental issues. So that's -- that's the starting point.
We engage directly with communities and neighbors in Saskatchewan, I'll highlight that. We have had the support from day 1 from the George Gordon First Nation, which is our immediate neighbor, and we're working collaboratively in partnership with them to make sure that the community there benefits directly as well through employment and other co-development ideas. So we're doing that.
The regional -- there are some sectors or segments of the community that are concerned, I fully understand that, and we try to address as best we can what those concerns are. But more broadly speaking, the community in and around Regina and the regional municipality of Sherwood are very supportive. Actually, they see the economic activity, and it's benefiting them and their neighbors and their families and their Nephews, et cetera.
I -- we spend a lot of time there. I was just there 2 weeks ago. And one of the adjoining neighbors came up to me and talked about how positive this was for the communities, local restaurants are thrilled because they're full every day. There's 1,100 people on site. All of hotel rooms are taken.
There's a steelmaking capacity that was built not too far away in the town of that $20 million investment so that they can supply steel to the site. So the folks who are working there and are feeling the direct economic impacts are thrilled about the investments. So we can't lose sight of the broader endorsement of this project and at the same time, we do have to address the concerns that are arising in some segments. So that's how we're handling it, Matthew.
Operator
There are no further questions registered at this time. I would now like to turn the meeting over to Mr. Somers.
Krishna Somers - Senior Vice President - Investor Relations, Treasurer
Thank you, Matthew, and thank you, everybody, for your questions. And before we close off here, I am going to turn it back to Mirko for some final remarks. So Mirko?
Mirko Bibic - President, Chief Executive Officer
Yes. Thanks, everyone. Thanks for the time and the questions. I do want to reiterate a couple of things. We're only 1 year into our 3-year plan, and we're delivering against the commitments we've made.
We know there's more to do because we got 2 years in a quarter to go, but the progress across our businesses reinforces our confidence in the strategy and certainly reinforces the direction we're heading. So that's really good. And if I name a few of the key things -- on capital allocation, you've all asked the questions. They're good questions. We're making significant progress on capital recycling.
You've asked us about that. We spent some time on Bell AI Fabric. And again, think about this in our 2028 plan in October. Our 2028 plan announced in October of 2025 was to monetize 73 megawatts of capacity. We've increased that to 373 megawatts, 335 megawatts are contracted and we have megawatts of additional pipeline that we can sell in Saskatchewan alone.
There's significant value there, not reflected in the share price. Our Customer First initiatives are working. I talked about that. You can see that in our churn results, the wireless discipline and the focus on profitable transactions a significant growth in AI-powered solutions, even if you exclude Bell AI fabric, complete transformation momentum continues at Bell Media. And the last point I'll make is we win where we have fiber.
You see it in Canada and we're generating strong fiber revenue performance in ziply as well. It shows you the strength of the fiber platform. So I'll stop there. I thought it was really important to highlight that. Thank you for your time this morning.
Krishna Somers - Senior Vice President - Investor Relations, Treasurer
Thank you, everyone, and have a great day.
Operator
Thank you. The conference has now ended. Please disconnect your lines at this time, and we thank you for your participation.