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Operator
Greetings. Welcome to the Atlanta Braves Holdings fourth quarter and year-end 2025 earnings call. (Operator Instructions). As a reminder, this call is being recorded.
At this time, I would like to turn the call over to Cameron Rudd, Vice President of Investor relations.
Cameron Rudd - Vice President of Investor Relations
Before we begin, we'd like to remind everyone that on today's call, management's prepared remarks may contain forward-looking statements. Forward-looking statements address matters that are subject to risks and uncertainties that may cause actual results to differ from those discussed today. A number of factors could cause actual results to differ materially from those anticipated, including those set forth in the risk factors section of our annual and quarterly reports filed with the SEC.
Forward-looking statements are based on current expectations, assumptions, and beliefs, as well as information available to us at this time and speak only as of the date they are made, and management undertakes no obligation to update publicly any of them in light of new information for future events.
During this call, we will discuss certain non-GAAP financial measures including adjusted orbita. The full definition of non-GAAP financial measures and reconciliations to the comparable GAAP financial measures are contained in the Form 10k and earnings press release available on the company's website.
Now I'd like to turn the call over to Terry McGuirk, Chairman, President, and CEO of Atlanta Braves Holdings.
Terry McGuirk - Chairman of the Board, President, Chief Executive Officer
Welcome everyone and thank you for joining our fourth quarter and year-end 2025 call today. With spring training underway, we are energized about the year ahead. I've been to our Northport, Florida spring training facility over the past two weeks, and I'm pleased with the progress of the team and the pieces we have in place.
Walt Weiss, our new manager, is working hard and building team momentum as we look towards opening day. We believe we are well positioned with a strong roster and the organizational depth to be competitive this season. We continue to focus on improving our team with the ultimate goal of competing and winning another World Series for our fans.
As I stated on our last call, we are driven to return to our long tradition of winning and championships, and Alex Anthopoulos, our President of baseball operations, has done an excellent job navigating this offseason and adding some key free agents to the team.
To that end, we're excited about the addition of Robert Suarez, who was just named by ESPN as the number reliever in baseball and will form one of the best back ends of a bullpen in the majors when paired with Raisel Iglesias.
We also have Jorge Mateo and Mauricio Dubon who both can play anywhere on the diamond and will be anchoring the shortstop position until mid-May. When Gold Glover and newly signed Ha-Seong Kim returns from a finger injury, Dubon has also won a Gold Glove as a utility infielder in two of the last 3 seasons.
We were also pleased to strengthen our formidable bullpen with the signings of Tyler Kinley and Joel Payams. We are adding these talented players to an already elite roster that includes reigning National League Rookie of the Year, Drake Baldwin, reigning Gold Glove winner Matt Olsen, former National League MVP Ronald Acuna. Jr, and former Cy Young, winner Chris Sale, who we signed to an extension earlier this week.
Along with the standout players and fan favourites Austin Riley, Spencer Strider, and many more. Also, catcher Sean Murphy is recovering nicely from hip surgery last September and is making great strides towards re-joining the team in the early part of the season.
We firmly believe we have all the pieces we need to make a postseason run this year and compete for a World Series title, and we're not alone in that belief. Fan graphs picked us to compete for a World Series title and named us the number 2 preseason team in the entire majors in their power rankings just behind the Dodgers.
Now let me address one more important issue that emerged as we started this year, local media broadcasts. As you all know, the industry has been working through the ongoing saga of the decline of Main Street sports. With Main Street out of the way, the Braves now have our local TV rights back, and instead of going through a third-party regional sports network to monetize these rights, we will be stepping into the Main Street role in directly handling the distribution, production, and revenue generation of the full season of games ourselves.
We are fortunate to have much of this expertise in-house at the Braves and are confident that we will be able to produce, distribute, and deliver our games and additional Braves content in a way that is compelling and serves our fans very well.
We have one of the largest television territories in baseball spanning multiple states. Which affords us the opportunity to optimize our financial outcomes. A factor that provides us an advantage that no other Main Street team has.
Our goal is to be sure that every fan who wants to watch an Atlanta Braves game can do so. The demand for our product remains incredibly high, which makes the job of re-engineering the distribution system much easier. Yesterday we announced the launch of our new distribution and streaming platform Braves Vision, introducing our fans to the new platform for player broadcasts.
Before I turn the call over to Derek, I'd like to thank our fans, our team, the entire organization for their continued support and efforts, and recognize that it is through hard work and dedication that we continue to be one of the elite franchises in all of Major League Baseball. And across all professional sports.
With that, I'll turn it over to Derek to walk through our operating performance, ticketing trends, and outlook, including more detail on the local media rights topic.
Derek Schiller - Executive Vice President - Business
Thank you, Terry, and good morning, everyone. I will start with one of our most pressing topics as we head into the final weeks before the start of the regular season. For our organization, our priority throughout the whole process around media rights has been clear. We wanted to maximize reach and availability for fans while protecting our economics given the popularity and value of our team.
As Terry mentioned, we are excited to launch Brave Vision, a multimedia platform owned and operated by the team which will serve as the official home of our local television broadcast beginning this season.
In bringing our broadcast back under control, our initial focus in 2026 will be our pregame show, our in-game presentation, and postgame content. Importantly, we will maintain full creative oversight of the production, as well as the sales, marketing, and distribution of the venture. We have an experienced team that is talented and motivated, so we are confident in our ability to deliver for our fans and excited to see what our operating team can do.
Braves Vision will allow fans to watch us on multiple platforms, including many of the same television providers where fans are used to watching our games, with all games available on a streaming platform in partnership with MLB.
Importantly, Gray Media will remain our partner. Starting already with spring training, Gray Media will broadcast 15 spring training games, a 50% increase after the successful partnership last year. In addition, Braves will partner with Gray Media to simulcast a selection of regular season games alongside Braves Vision.
These free over the air telecasts will be available on Peachtree TV's Atlanta CW and Peachtree Sports Network in Atlanta and throughout the Southeast through Gray's network of broadcast stations. This broadcast partnership highlights the Braves' commitment to engaging fans across Braves country. In addition to local Braves television broadcasts, the team will appear in nationally televised games this season with various MLB broadcast partners including Fox, FS1, ESPN, PBS, NBC Peacock, and Apple TV.
As we have said in the past, there's tremendous value in our expansive fan base, and serving our fans is our top priority. We believe this is also in the best long-term interests of our team and our shareholders. With this resolution in place, our focus now shifts to execution, optimizing outcomes across subscriber reach, distribution, advertising, and streaming options while continuing to ensure fan access.
I'd like to turn now to last season and what we're taking it from as we head into the new year. Despite the season on the field in 2025, we delivered record breaking regular season ticket sales and sponsorship revenue, underscoring the enduring strength of the Braves brand and the unwavering passion of our fans and partners. We also sold the 4th highest number of tickets in the past 25 years, which reinforces the tremendous loyalty we have from our Braves country fan base.
Heading into the 2026 season, we're encouraged by strong ticket demand, having already sold more than 1.9 million tickets across seasons, groups, hospitality packages, and single game inventory. Our premium clubs continue to be sold out, and there is a robust waitlist on all season product offerings, exemplifying one of the most sought after season ticket memberships in MLB.
Within ticketing, we have also been able to optimize our process through a combination of pricing strategy, product segmentation, and improved inventory management. We're continuing to invest in ticketing analytics so we can better measure demand, elasticity by game, opponent, day of week, and seating category. That work is already improving marketing efficiency and conversion, helping us put the right offer in front of the right fan at the right time. Importantly, it also supports our premium and group strategy which we view as meaningful leverage for revenue quality.
Looking ahead, we are focused on improving our on-field competitiveness while also building momentum in the Battery Atlanta as a multi-use destination that drives year-round engagement and revenue. We see our business and baseball strategies as aligned. A competitive team supports demand, and our broader development platform supports durability across cycles.
The battery also continues to perform as a multi-use destination, and our strategy centered on diversifying demand drivers and broadening our calendar to increase repeat visitation is working. With over 380 total events and concerts held in 2025, we reinforced the Battery Atlanta and Truist Park as a premier destination in the Southeast, even outside of the Braves' home schedule.
Of these 380, we hosted 144 events across the common areas of our campus, held 147 events at the Coca-Cola Roxy, and added another 95-game day in Truist Park events. This breadth of year-round events is another shining example of why we believe we operate one of the most unique partnerships in professional sports.
To that point, we continue to expand our non-game day schedule events throughout the season. As an example, after a successful two-game series last year, we're excited to host the Savannah Bananas for 3 games this year, further expanding this unique experience at our ballpark. We also recently announced that we'll be hosting Braves Country Fest on June 13th in partnership with Live Nation.
This features performances by Cody Johnson, Ella Langley, Ernest, and MacKenzie Carpenter, among others. And in addition, Noah Khan will be performing at Truist Park on July 27th. These examples and more reiterate our ability to attract top tier events to our ballpark and campus throughout the year, and we look forward to continuing our positive momentum with additional concerts, community events, and other activations.
Looking forward to 2026, we are confident on our ability to deliver to our fans across Atlanta and across the entire Southeast. We continue to focus on improving our fan experience at the ballpark as well as the overall experience across our campus. The launch of Braves Vision is something that we believe will be a defining moment for our franchise and our fans.
Our expansive television market territory is one of the largest in professional sports and gives our team options that few others do. With our meteorites resolved ahead of the season, we're excited about the future this brings and focusing on creating the best possible product.
With that, I'll turn it over to Mike to provide updates on the battery and our real estate strategy.
Michael Plant - Executive Vice President - Development
Thank you, Derek, and good morning, everyone. Let me start by reinforcing Derek's comments on our real estate strategy. We continue to view the battery as a long-term platform that diversifies our business, broadens our audience, and supports durable growth over time.
In 2025, we welcomed nearly 9 million visitors to the battery, mostly in line with our levels from 2024, even as baseball attendance was softer last season. For us, that's a strong indicator that our awareness is increasing, given all the events we've hosted and other offerings we've added around the battery, and that the destination value proposition is resonating beyond game days.
From a tenant perspective in the battery. 2025 was a record year. Our tenants collectively achieved a new annual sales milestone of approximately $137 million across just 30 doors, which we believe ranks among the most successful mixed-use operations in the country.
We also continue to strengthen our tenant lineup with the openings of the new Truist Securities Building, Walk-on Sports Bistro, and Shake Shack, among others. We are excited about Jay Alexander joining the battery in 2026.
From a portfolio standpoint, Pennon Park was a key contributor this year. We successfully acquired and closed the property and ended the year at approximately 90% occupancy, an impressive increase from the low 80% range at closing in April. In the fourth quarter alone, we closed just under 50,000 square feet of new deals and have a very strong tenant pipeline into 2026.
Across the battery more broadly, we had a strong year of continued transformation, including meaningful capital investments aimed at improving the guest experience and long-term functionality of the campus. The pedestrian bridge connecting the Henry project to the battery is nearing completion, which will further enhance connectivity, expand our parking operations, and improve overall flow throughout our growing footprint.
We are still opportunistic as we evaluate future transactions and believe our record speaks for itself as we look to optimize the portfolio over time. Importantly, we continue to command rent premiums across our retail, office, and hotel assets with rates above market supported by demand, engagement, and performance.
Tenant engagement also remains strong. We continue to secure early lease extensions and receive daily inbound interest from prospective tenants, which gives us confidence in the depth and quality of our pipeline.
From a financial standpoint, I'm pleased to report that mixed-use development revenue continues to perform well and represented approximately 13% of the company's total revenue in 2025. We are currently generating over $100 million in revenue on an annualized basis as our mixed-use development revenue continues to expand its role as a meaningful contributor to our team and franchise value. With that, I'll now turn over the call to Jill to walk through our financials in detail.
Jill Robinson - Chief Financial Officer, Executive Vice President, Treasurer
Thanks, Mike. Before I begin, I want to remind everyone that the majority of our revenue is seasonal and is aligned to the baseball season. Our final 2025 home game was in the third quarter.
We are pleased to report that 2025 was a strong financial year for our organization. Total revenue in 2025 was $732 million. This is an increase of nearly $70 million from $663 million in 2024.
As a reminder, the company manages its business based on the following reportable segments, baseball and mixed-use development. Baseball revenue was $635 million in 2025, up from $595 million in 2024. This revenue increase was driven by a combination of increased event, broadcasting, and other revenue. Baseball event revenue was $358 million in 2025 Up from $348 million in 2024.
Primarily due to contractual rate increases on season tickets and existing sponsorship contracts, as well as new premium seating and sponsorship agreements offset by attendance-related reductions in revenue. Broadcasting revenue, which includes national and regional revenue, was $189 million in 2025, up from $166 million in 2024.
Other revenue was up by $8 million to $42 million in 2025 compared to $34 million in 2024, primarily due to events held at Truist Park, including two Savannah bananas games.
Next, our mixed-use development revenue was $97 million in 2025, a $30 million increase from $67 million in 2024. This was primarily driven by a $27 million increase in rental income due to new lease commencements and in-place leases acquired with Pennant Park, and to a lesser extent, sponsorship and parking revenue.
Adjusted EBITDA was $108 million in 2025, an increase of nearly $70 million from $40 million in 2024. This improvement was driven by an increase of $44 million in baseball adjusted EBITDA and an increase of $23 million in mixed-use development adjusted EBITDA due mainly to the increases in revenue in both segments and reduced baseball operating costs.
Mixed-use development adjusted EBITDA serves as a proxy for net operating income. Additionally, we have invested in two battery hotel properties as 50% joint ventures, which are accounted for as equity method investments. Our share of earnings in these investments is not included in mixed-use development adjusted EBITDA but still represents an important part of our operations.
Our operating loss was $14 million in 2025 compared to a loss of $40 million in 2024. This improvement was primarily due to increased revenue, partially offset by a $30 million non-cash impairment expense associated with the termination of the long-term local broadcasting agreement and increased depreciation and amortization.
As of December 31, 2025, the company had $100 million of cash and cash equivalents. Nearly all of our cash and cash equivalents are invested in US Treasury securities, other government securities or government guaranteed funds, AAA rated money market funds, and other highly rated financial and corporate debt instruments.
And with that operator, let's open the line for questions.
Operator
(Operator Instructions) David Joyce, Seaport Research Partners - Analyst
David Joyce - Analyst
Thank you. Congratulations on, standing up, Braves vision. I was wondering, what sort of OpEx or CapEx was reflected in your financials, before, sort of getting that up and running, or is it more going to be reflected here in the first quarter? And then, secondly, if you could remind us please on the blackout rules for the local TV and streaming opportunities. I know that your press release mentioned that there was some no blackout issues, but just remind us of that, please. Thanks.
Jill Robinson - Chief Financial Officer, Executive Vice President, Treasurer
Hi, David. This is Jill. In response to your first question about OpEx and CapEx for the broadcasting business, historically, we haven't, shared information at that level in our financial statements. We do share with you broadcast revenue, so I really can't speak to that at this time. I'm looking forward as we launch Braves Vision, you should expect to see more detail about the financial results of this new operation starting in Q2.
Derek Schiller - Executive Vice President - Business
Yeah, and I'll take the second one. It's Derek. The blackout rules and the way that we referenced them really pertain primarily to the streaming platform. So as we launched Braves.tv, which is in partnership with Major League Baseball, in effect, if you are a subscriber of Braves.tv, you can watch anywhere inside of the territory. As part of our local broadcast opportunities and should you leave the home television territory outside of the Southeast, our 56 state area, so long as you're a Braves.tv subscriber, you will be able to watch the Braves games wherever you travel inside of the United States. If you are an MLB.tv subscriber, so you have an out of market package, you can watch both inside and outside the territory, which is why we referenced the blackout restrictions the way that we did.
David Joyce - Analyst
Appreciate it, thanks. And if I could kind of follow on to the media rights, aspect, obviously with the CBA coming up later this year and other leagues, looking to redo their national rights deals, what are your updated thoughts on how things are evolving, what, and what's the probability that Major League Baseball would want to perhaps negotiate back these local media rights from you later on since they are handling a number of other teams? Thanks.
Terry McGuirk - Chairman of the Board, President, Chief Executive Officer
Hi, this is Terry responding. Yeah, as our next, national media opportunity is 1129. That will be the next time all of our national rights come up. Rob Manfred, the commissioner has Been quoted, I think in saying that it, our best opportunity to, possible best opportunity would be to aggregate all of our rights like the NBA, like the NFL, like hockey, and, that is still a strategy that is not clear yet as to how we'll play that, but, The commissioner will be leading that negotiation and that strategy discussion among the owners, and we will surely keep our shareholders and our analysts up to speed when that happens.
Operator
(Operator Instructions) Barton Crockett, Rosenblatt Securities - Analyst
Barton Crockett - Analyst
Okay, great. Thanks for taking the question. Let me see, one of the things that I, just stepping back, I'm just kind of curious about in terms of the financial cash flow profile of the Braves this year versus years past. And this year you just reported, you, the free cash flow was, I guess, a negative $25 million or so, if I've got that right. And, when you look ahead to 26.
There's $100 million (Inaudible) or so of local broadcast, revenue that might, be somewhat less as you go through this transition, maybe not, and then you've got some incremental tax impacts that could be coming up from, the tax clauses that, limit kind of deductibility of, salaries to high paid employees like, your star baseball players, and, so I'm just wondering if you could talk a little bit about how, you see Free cash flow trending going forward and if there's a deficit, how you see kind of financing that, and, given your position as kind of a public company versus others, where you've got the pockets of billionaires to kind of finance it, does this put any pressure on you guys, competitively, do you think?
Jill Robinson - Chief Financial Officer, Executive Vice President, Treasurer
Yeah, thanks for the question. As we think about cash flows, we do tend to think about this in terms of our two businesses, baseball and the real estate business. On the baseball side, what we've said, on a few occasions is that our goal is always to reinvest the profits from our team performance and from the operations of baseball into the team.
We believe that the team is the biggest asset we have that can drive top-line growth for the company and that's generally what our focus is. Now that said, over the past couple of years, we have launched a master planning project across the stadium where we, we're adding increased offerings to the stadium, specifically in premium areas and other hospitality areas and we believe those things are already driving great returns and paying dividends for us.
On the baseball side, we think of things a little bit differently as we're continuously evaluating opportunistic investments in real estate that we can add to our portfolio similar to what we did last year on Tennant Park.
Now as you look forward, I think without disclosing too much here, you may see a difference in how the cash flow comes in with us running the business now as opposed to outsourcing the media business to FanDuel, like I said earlier, you'll you'll begin to see a little bit more of how that plays out when the business really begins to operate in Q2.
Barton Crockett - Analyst
Okay, but, I guess I'll leave some of that aside, maybe just one more kind of detailed question, I think there's been some discussion about, the changes in tax laws around, deductibility of high, salary kind of employees and, that, being a new kind of tax impact for maybe a publicly traded sports franchise like the Braves that that the privately owned franchises don't face.
I was wondering if you could talk about the materiality of that for you guys and, given that, there is at least, maybe another corporate enterprise out there that has some teams that's publicly traded, is there any possibility for you guys to get together with others to lobby for that law to be treating both private and public ownership more fairly?
Derek Schiller - Executive Vice President - Business
Barton, it's Derek. I'll jump in on this one. We're obviously aware of the 162M issue that you're referencing. We've looked into it. We understand, what's out there, and we're working on that. I don't think it's appropriate at this point in time to comment on that, because we're still in the midst of those discussions and what we're trying to do with that, but certainly aware of what's out there and what we need to do to try to figure that out.
Barton Crockett - Analyst
Okay, all right, well, I appreciate the answers. Thank you.
Operator
And at this time there are no more questions in queue. I will now turn the call back to management for closing remarks.
Derek Schiller - Executive Vice President - Business
So I'll close it out. It's Derek, on behalf of the entire management team. I want to thank everybody for participating in today's call, and we look forward to seeing you, hearing from you again soon. We're 30 days from opening day. I hope you're all paying attention. We're excited to get the season started and look forward to seeing you on March 27th for our opener. Bye-bye.
Operator
This concludes today's conference call.
Thank you for your participation. You may now disconnect.