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Operator
Good afternoon. Welcome to Entercom's fourth quarter earnings release conference call. All participants will be able to listen-only until the question and answer session of the call. This conference is being recorded.
I would like to introduce your first speaker for today's call, Mr. Steve Fisher, Executive Vice President and Chief Financial Officer, sir, you may begin.
Stephen Fisher - EVP, CFO
Thank you, operator, and thank you, everybody, for joining us this afternoon. Before I give the obligatory disclaimer, I would like to make a note that there is a new phone number for the replay of the conference call that is noted in today's Earnings Release, which we just sent out.
Now before we begin, the meat of today's call I would like to remind you that today's call will contain certain forward-looking statements that are based on current expectations that involve risks and uncertainties. The Company's actual results could differ materially from those projected. Additional information concerning factors that could cause actual results to differ is described in the Company's SEC filings on Form 10-Q, 10-K, and 8-K.
The Company assumes no obligation to update any forward-looking statements. During this call, we may reference certain non-GAAP financial measures. We would refer you to our website at Entercom.Com for a reconciliation of such measures, and other pro forma financial Information we might mention.
And now we turn the call over to David Field, President and Chief Executive Officer.
David Field - President, CEO
Thanks, Steve. Good afternoon and thanks everyone for joining us on today's call. As usual, I will provide a additional color on the results we released today, and then share some thoughts on recent developments and business conditions. First, I am very pleased to report a strong quarter of operating and financial results. Starting with operations, same station revenues grew fractionally during the fourth quarter. We held same station operating expense growth to less than 1%, enabling us to achieve margin growth, and an increase in same station operating income.
We achieved this performance despite challenging industry conditions, and a deteriorating overall macroeconomic environment. In fact our increase in same station revenues compares quite favorably with our markets, which declined 4% during the quarter. Strong revenue development efforts, excellent cost controls, and solid execution across our station platform enabled us to achieve these results.
Here are a few other significant headlines from the fourth quarter. It is worth noting we were able to grow revenues despite a $2 million decline in political revenues during the quarter. In fairness I should point out that we did experience significant increase in revenues related to the Boston Red Sox World Series victory, but this additional baseball revenue was equal to only about one-half of the political decline.
Our results were enhanced by significant growth in our core initiatives of Business Development, digital and brands and content. In fact, Digital revenues nearly doubled. Fourth quarter performance was lead by excellent execution and strong results in a number of our markets, lead by Seattle, Austin, Greensboro, Norfolk, and Indianapolis. Finally national and local results were essentially equivalent.
I am also very pleased to report strong earnings and free cash flow growth for the Company during the quarter. Entercom's free cash flow per share grew by significant double-digits to $0.80 per share. In addition, adjusted income per share increased from $0.37 to $0.40. The ability to generate outstanding free cash flow has always been one of radio's strongest characteristics. Unfortunately, investors appear to have largely discounted or ignored radios outstanding free cash flow generation.
It is well worth noting that even in a difficult economic environment, we are not only able to produce enormous free cash flow, but to grow it further. As I mentioned earlier on this call and throughout our calls and presentations over the past couple years, we remain vigilantly focused on accelerating our revenue growth through a number of core initiatives, including Business Development, digital, and brand and content.
We are making significant investments in each of these core areas, and our efforts are bearing fruit, and we are becoming increasingly adept and effective at developing innovative multi platform marketing programs for our local and national customers. Rather than just make these sweeping overviews, I thought it would be constructive to provide a couple snapshots of how our new initiatives are changing the way we do business.
Our first example is KNRK, our alternative rock station in Portland. KNRK plays a highly organic mix of alternative music, including a healthy dose of local and regional artists, and is very active in the local music scene. They have made a number of evolutionary innovative changes, to enhance the brand's engagement with local listeners across multiple platforms. For example, when major alternatives bands play concerts in Portland, one of our listeners is given backstage access and a video camera, to create a bootleg video of the concert experience through their very own eyes. The footage is then placed on our website, where other listeners can access it.
We have also created a new HD2-based radio station, that plays nothing but local Pacific Northwest Indie bands, and is also streamed on KNRK's website. These are just two of a number of innovations that exploit the uniquely compelling opportunities to further engage our listeners with our brands. And the results are pretty compelling. In 2007, KNRK achieved double-digit growth in ratings and double-digit growth in broadcast cash flow.
One other example on the sales side, comes from our recent work with Scion. Scion was attempting to develop creative unconventional grassroots ways to connect their brand with their target audience of hip, tech-savvy, young adults. We developed an innovative marketing program that ran in several of our markets that incorporated a number of our branded digital applications, and added additional customized elements.
The marketing plan included customized ring tones for listeners, sponsorship of the bootleg video program I mentioned a moment ago which also ran on YouTube, plus a full schedule of integrated radio and website advertising. A highlight was a listener cover art contest, where the brand Snow Patrol agreed to use one of our listeners original designs as the cover art for a Special Edition Snow Patrol CD. And the winning design was also featured on a Special Edition Scion car.
Most importantly, the campaign was highly successful with Scion achieving strong sales results, and great buzz. For those critics who questioned radio's future as an ad medium, there is a very very powerful and dynamic story here. Truth is that radio and its related integrated marketing capabilities offer far more horsepower today as a marketing vehicle than ever, particularly at a time when so many other marketing competitors face great challenges.
Radio has always had ubiquitous reach, now we also have a powerful arsenal of diverse marketing tools, and increasingly creative marketing ideas for our customers. At Entercom we are changing our sales culture, and working to enhance the perception of advertisers on radio as a marketing vehicle. There is great potential upside for radio in general, and for Entercom in particular, as this work continues.
Now turning to the ratings area, we had a solid set of fall Arbitron results, in particular we achieved excellent performance in Denver, Portland, Milwaukee, and Greensboro. Now of course, there will always be some winners and losers, but overall we are very pleased with our performance.
Turning to the first quarter of 2008, unfortunately business conditions are soft. Based on current market conditions, we expect to finish the quarter down mid-single digits. Comments from other media leaders lead us to believe this is not a radio issue, it is a broad-based economic challenge, affecting a wide variety of media companies. There is of course no way to determine how the general economy will perform over the rest of the year, however there is a silver lining to the story.
First, we are somewhat encouraged by considerably stronger second quarter pacings that are currently up low-single digits, that is up low-single digits. Although I do want to point that it is far too early to draw any meaningful conclusions from Q2 data. In addition, we continue to see excellent revenue growth opportunities from our core initiatives, digital, branded content, and Business Development, and we have also been very effective at managing our expenses, to ensure virtually flat operating expenses.
Most significantly, we expect to be able to increase our free cash flow per share in the first quarter of 2008, and for the year as a whole. This is worth repeating. Despite a projected mid-single digit reduction in revenues in the first quarter, we will be able to deliver significant free cash flow growth. As I noted earlier, this is an enormously powerful and overlooked part of the radio story, and in particular the Entercom story.
With that I will turn it over to Steve.
Stephen Fisher - EVP, CFO
Thank you, David. First let me give you a couple of notes on our guidance, and then I will talk about the quarter and the year. The guidance we provide to you today is based on same station comparison, and is pro forma now for all of the transactions which we have materially completed.
I would note that we have three stations in Rochester, New York, where we have pending dispositions, we have a trustee operating these stations, and the revenue expense results will be reflected in the line item Discontinued Operations, therefore any results from these three small stations are not reported in our operating revenue, or expense, and therefore not included in our guidance.
As David indicated, and for the first quarter of the year, we expect same station revenues to be down in the mid-single digit range, as compared to the prior year. However, we also expect station cash expenses to be down by about 1% for the quarter. And looking ahead to the rest of the year on our operating expense line, we don't see any significant peaks or valleys in our operating expenses like we experienced last year, for the one-time step-up in a sports contract. For comparison purposes, our prior year first quarter same station information is $99.1 million in net revenues, $99.1 million in net revenues, and $65.9 million in station operating expenses.
I note that this expense base excludes non-cash compensation expense. A reconciliation of this information and other non-GAAP measures is on our website. A few other notes on 2008 line items to assist you in your modeling. For corporate G&A in the first quarter we expect approximately $5.2 million. Our non-cash compensation expense for the first quarter should be about $2.4 million, and then we would expect to see a step-up for the three subsequent quarters of the year, to approximately $2.6 million per quarter.
On our balance sheet, we will have higher D&A in the first quarter as we amortize some short lives assets from our closing in the fourth quarter of our various transactions. With that note, we would expect D&A in the first quarter to be approximately $5 million, and we would expect D&A in the subsequent quarters to be about 4.5 million. Some time during 2008, we will most likely have additional short lived amortization, when we do close our station swap with Bonneville. Now this is an exchange of assets, it is a non-cash transaction but it will cause a short-term spike in D&A when we close that, at some point during the year.
Also for 2008, we anticipate no TBA fees. As David said earlier on our nice pick-up in free cash flow, it is a great story. And in fact we expect to significantly lower our financing costs from last year, and let's look at financing costs as being the combination of our interest expense and our TBA fees. Now that we have closed, we are not paying TBA fees but we are paying interest expense on our acquisitions. This year, we will benefit from our favorable new bank deal which we put in place last summer, from lower LIBOR rates that you have seen trending overall, in addition our interest costs are lower than our corresponding TBA fees.
So with that background, our net interest for the first quarter should be approximately $12.8 million in the first quarter. Now last year, our first quarter financing costs were approximately $16 million, so you can see the nice pick-up in free cash flow just in the first quarter, and that trend will continue through the year on our financing costs. Our tax rates for the year should be about 43%. This will exclude any one-time adjustments, and a reminder there will be quarterly fluctuations to that target rate.
And on Street estimates for the year, what you have currently put on the Company, we would again expect to pay no cash taxes, given the tremendous tax shields we have from our intangible amortizations. And assuming no share buybacks in the quarter, we would forecast our diluted share count in the first quarter of 2008 to be approximately 37.9 million.
CapEx for 2008, we target at about 10 million. It is kind of lumpy when we realize that and in fact, you will note that in the fourth quarter, we did not have the amount of CapEx that we had previously forecasted, due to a delay of a few projects in 2008. It is kind of neat though if you step back to see the multi-year trend as we are reducing CapEx, as we have wrapped up several significant building facility projects, and moved towards the conclusion of our HD deployment efforts.
Now a few notes on the fourth quarter, and we will turn it over to you for your questions. As David mentioned earlier, we achieved a slight increase in our same station revenues for the quarter. And this was versus the prior year where we had a 3% same station growth. Also where we realized about 2.7 million in political revenues. Obviously our revenue growth rate significantly outpaced that of our markets, as we continue to achieve share gains, and the continued growth in digital. Our recent acquisitions performed very nicely, reflecting on the earlier work done to restructure the brands and the staff.
We had no significant cost issues in the quarter frankly, or really for the year, with the exception of the second and third quarter, one-time step-up in our Red Sox contract which we mentioned earlier. If you look back on the first quarter, our station OpEx was up less than 1%, as was the fourth quarter, and we are guiding down for the first quarter of 2008, so a nice trend.
Here is a nice tidbit for the fourth quarter. With the lower financing costs, fewer shares outstanding as a result of our buyback, the downward trend in CapEx, and continued strong cost management, for the fourth quarter we achieved record free cash flow per share, so it is kind of a neat highlight of our business model.
An update on leverage. We ended the year 2007 with bank leverage of 5.6 times, now I will note that is pro forma, for our early January sale, two weeks into January of an Austin FM station for $20 million. Also in the fourth quarter, since we don't amortize our intangibles on an ongoing basis, we and other companies value these assets periodically, and we value the implied value of our FCC license, and the value of any goodwill that we carry on our books. This quarter, in the fourth quarter, we took a non-cash write-down on the carrying value of the FCC licenses in three markets, based on an outside appraisal. This write-down does not necessarily reflect Entercom station's operating performance of those markets, but it is kind of the generic value of a license based on a variety of factors.
So before we go to questions, let's look at the year 2007, in perspective during the year, we purchased 2.2 million in shares, we closed on some great acquisitions, and we have been returning cash directly to shareholders. Since we began our dividend program in 2006, we have paid out now $3.04 per share directly to our shareholders, and then last week, our Board of Directors announced a first quarter dividend of $0.38 per share, payable on March 28th, to shareholders of record of March 14th.
So with that preamble, we will turn it to you for questions. Operator? If you will open the lines.
Operator
Thank you, sir. (OPERATOR INSTRUCTIONS) The first question comes from Marci Ryvicker with Wachovia Securities. You may ask your question.
Marci Ryvicker - Analyst
Thanks. On your last conference call, Q4 guidance was for revenue to be flat to down 2%, but you ended up slightly positive. So where was the upside, was it at your stations, or at your other initiatives such as digital, and then secondly, for Q1, how did you do in January versus the negative 6% reported by the RAD, and has there been a a lot of fluctuation from month to month?
David Field - President, CEO
There is no magic answer, Marci, to the first question. It really is a little bit of a lot of things, and I think I summarized it earlier by saying I think we just executed pretty well across most of our markets. We had good digital growth. We had good some business development growth, and sort of a lot of little things to that added up to a strong relative performance versus our initial guidance.
As far as first quarter is concerned, as you know, we guided down mid-single digits, and we are essentially pacing in-line with that. I wish we had a better story, but you know, that is what it is and I would say that the general advertising economy right now particularly in the first quarter is, it is somewhat choppy and we have heard that from lots of media. It is not a radio story.
Stephen Fisher - EVP, CFO
To add a little color to that, Marci, of the three months in the first quarter for what we have on the books, January does reflect to be a weaker, February and March look stronger at the moment. We have baked all that in our guidance that we gave you.
Marci Ryvicker - Analyst
Great, thank you.
Operator
The next question comes from Victor Miller with Bear Stearns. You may ask your question. Mr. Miller, please check your mute button.
Stephen Fisher - EVP, CFO
Operator why don't we move ahead, and we will circle back to Victor a little later.
Operator
Thank you. The next question comes from Lee Westerfield with BMO Capital. You may ask your question.
Lee Westerfield - Analyst
Thank you, gentlemen. Good evening. Two questions, if I may. Steve and David, first,, you mentioned that national and local I think in the fourth quarter performed comparably, and it is a remarkable statistic for national, so I wonder if you could elaborate on how your national fared, what seems to be stronger than most other radio groups in the fourth quarter, and secondly, Steve, this might be a particular question, but the taxes for the outlook for 2008, zero taxes, or is there room for a tax benefit along the way on the current tax line, how should we be thinking about that?
Stephen Fisher - EVP, CFO
I will do that first, and then I will turn it over to David. Yes, we will pay no taxes on 2008 based on Street guidance, and I again caution that that was based on Street guidance. We are pretty close on the business model, again, great tax shields on amortization of intangibles. We paid no taxes in 2007 as well.
Lee Westerfield - Analyst
Thanks.
David Field - President, CEO
As far as the national is concerned, I think it sort of is what it is. We have a good working partnership with actually with Interrep, as well as to a smaller extent with Cat, and we did a nice job of executing both across-the-board, and being able to drive reasonably strong relative results, both locally and nationally.
Lee Westerfield - Analyst
So there wasn't regional in some way?
David Field - President, CEO
I am sorry?
Lee Westerfield - Analyst
It wasn't regional, for example, national billing stronger in the Northwest or in the Northeast or some other regional factor?
David Field - President, CEO
I don't think so. I mean, yes, there are always small pockets of relative strength and weakness, but I think just overall, you have heard the story that our markets were down 4, and we were up fractionally. Obviously, we had a strong quarter.
Lee Westerfield - Analyst
Okay, fair enough. Gentlemen, thank you.
David Field - President, CEO
Thanks, Lee.
Operator
The next question comes from John Blackledge with JPMorgan.
John Blackledge - Analyst
Thanks, a couple of questions. What is the focus in fiscal '08 in terms of use of free cash flow, I think we are estimating like 65 to 70% of free cash flow going to the dividend, wondering if you are comfortable with that, and then I just wonder what national is pacing in the the first quarter, if it is in-line pacing down with local, or if it is weaker, and then also, if you can just touch on the pricing environment, is it kind of what it was in the fourth quarter, and then what it is, what is the pacing in the first quarter? Thanks.
David Field - President, CEO
Let's do those in reverse order. As far as pricing is concerned, it is tough out there right now, and again, it is a choppy market place, plus the normal issues of first quarter, particularly the beginning of first quarter, so it is not the best environment but then again, we are executing I think reasonably well under the circumstances.
As far as national versus local, which I think was your second question, local is considerably stronger than national for first quarter, and as far as free cash flow is concerned, I think that a couple things. One, I noted our free cash flow should be a little bit higher in 2008, and in the first quarter as well, I noted that.
We are going to be using our excess free cash flow to delever as much as possible, and in the meantime, we will continue to look to return cash to our shareholders as we have done over the last few years. Steve mentioned, the Board I guess a week ago, declared first quarter dividend, and we do think that as a percentage of free cash flow that dividend will actually consume a smaller percentage, again of free cash flow this year than last year.
John Blackledge - Analyst
Thanks, can I just have one follow-up. Would you be opportunistic, in terms of station acquisitions, or like you said, are you just going to use excess free cash flow for that pay down? Thank you.
David Field - President, CEO
I think at this point in time, we would not be particularly interested looking at any acquisitions that would drive our leverage higher for the foreseeable future.
John Blackledge - Analyst
Thank you.
Operator
The next question comes from David Miller with SMH Capital. Sir you may ask your question.
David Miller - Analyst
Hi, good afternoon. Steve, I am just wondering if you can drill down on really the outstanding expense management in the fourth quarter? Was this mostly because you jettisoned the Cincinnati market, and if I recall that was a non-synergistic market for you, in terms of costs, and so did that help contribute to the expense management number in the quarter, or was there something else going on across the whole platform broadly technologically, that just contributed to what is a very good expense number in the fourth quarter? Thanks.
Stephen Fisher - EVP, CFO
First, let me, thank you, David, for that. I will take that as a compliment. Let me put things in context. Expenses in 2005 were up 2%, 2006 1%, and basically flat in '07, so there is nothing new.
David Field - President, CEO
Except for Red Sox.
Stephen Fisher - EVP, CFO
Except for Red Sox, thank you David. So there is nothing new. Cincinnati had nothing to do with it. That is not in our numbers at all. That was traded out last February.
David Field - President, CEO
Remember it is the same station --
Stephen Fisher - EVP, CFO
Right. So, bottom line is we have said I think for several years, our job and the management team and the great people we have out in the field, but we are driving revenues, and that is what this Company is about, the brands and revenue and the people, but we do that while trying to smartly deploy the expenses, where we can can get a return on investment. I would like to note as long as you brought this up, as David talked about the growth in digital, we have been investing in that both in people and infrastructure, we have been able to do that while the expense management that you have seen. So I wish I could give you one silver bullet. There isn't one.
David Miller - Analyst
Thank you.
Operator
The next question comes from Mark Wienkes with Goldman Sachs.
Mark Wienkes - Analyst
Thank you. Just wondering Steve real quick if you could break down the interest rate on the new bank deal for the different tiers of bank debt?
Stephen Fisher - EVP, CFO
Yes, it is published that we would have filed that the this last summer and off the top of my head, I think where we are currently at leverage, we are at L plus 112, so it is obviously a very attractive rate.
Mark Wienkes - Analyst
On the entire 800?
Stephen Fisher - EVP, CFO
Yes, we would be on the entire 800, and you will see fairly soon that we have taken some steps to put caps collars, and swap some of that to fix some of that.
Mark Wienkes - Analyst
Okay, and then secondly, there was a group of broadcasters I think you were a part of--
Stephen Fisher - EVP, CFO
That would be on the bank debt, and then we have our yield not out there.
Mark Wienkes - Analyst
Yes, the 150 at 7.625?
Stephen Fisher - EVP, CFO
Correct.
Mark Wienkes - Analyst
There was a group of broadcasters, I think Entercom was part of it that the filed early with the FCC with respect to spectrum allocation, and the limitations that apply to terrestrial broadcasters versus the potential consolidation of 25-megahertz for XM and Sirius if they were to combine, and I guess with the chatter increasing the DOJ whether to approve the merger, I am wondering if you are hearing anything on that front with respect to the spectrum, and how you think that plays out?
David Field - President, CEO
The only thing I would say about the merger is obviously we all hear chatter, and obviously we will at wait to see what the decision is, but I would make one point. It would be extraordinary if the Justice Department could come out as they did in the Clear Channel ruling, and determine that it would be, that it is problematic for one operator to have some degree of control over the Spanish radio broadcasting market in an individual city, and to then come out and define the marketplace, such that they could approve a monopoly in the national subscription radio marketplace. That would be a stunning outcome, and frankly in light of that decision, we are obviously very interested to see what the Justice Department will conclude.
Mark Wienkes - Analyst
Interested and engaged?
David Field - President, CEO
I am sorry?
Mark Wienkes - Analyst
Interested and engaged?
David Field - President, CEO
No. Just interested.
Mark Wienkes - Analyst
Okay, thank you.
David Field - President, CEO
Thanks, Mark.
Operator
(OPERATOR INSTRUCTIONS) The next question comes from Bishop Cheen with Wachovia. You may ask your question.
Bishop Cheen - Analyst
Hi, David, hi, Steve. Thanks for taking the call. David, a question for you, and then one for Steve. David, you have talked before about changing the sales culture, and if you can give us a little more color on that, and maybe quantify, if you can, what it is doing for you? And Steven, on the Rochester divestiture, those three stations, those are not under contract. They are in the marketing process, is that correct?
Stephen Fisher - EVP, CFO
That is correct.
Bishop Cheen - Analyst
Okay.
Stephen Fisher - EVP, CFO
And we would expect to move those fairly soon.
Bishop Cheen - Analyst
You do? Okay. It is just, my perception is that the M&A environment is just so tough, granted these are not super large acquisitions, but still I was surprised to hear that fairly soon. May the wind be at your back. David, The way you have changed the sales culture and the impact, positive impact it is having on Entercom, can you give us more on that?
David Field - President, CEO
Sure. I think we did actually give more color than usual on that in the Scion example, but we are very much involving our Company into a marketing solutions organization, that is able to harness the extraordinary and unprecedented within the industry, at least unprecedented power of the integrated marketing platform that we have at our disposal, and our core currency has ideas, and we are bringing in as many smart marketers that have good ideation powers, and setting them to work, and it is making an impact.
I wish it was making a faster impact, but it is making a real impact, real money, and candidly, if you could be a fly on the wall listening to the conversations we are having with advertisers, I think you would conclude that there is a very hopeful future for radio, as we begin to harness that opportunity in a broader way going forward, and that is not unique to Entercom of course. That is really an industry wide opportunity.
Bishop Cheen - Analyst
Do you sense the industry itself is changing its culture, or do you think you are out there in The End Zone all alone?
David Field - President, CEO
I think that it absolutely is changing. Obviously each Company is doing what they think is best, but I think both on a collective basis, as we look at what the national reps are doing, and there was an interesting announcement out of Atlanta at the RAB, in terms of what the rep firms are going to be having an unprecedented degree of collective efforts to make radio more, to drive radio development efforts at major corporations across the United States, so I think it is happening on a collective basis, and I think it is happening to varying degrees within individual companies.
Bishop Cheen - Analyst
Okay, thank you, David.
David Field - President, CEO
Thanks, Bishop.
Operator
The next question comes from Barry Schwartz, Chatham Asset Management. You may ask your question.
Barry Schwartz - Analyst
Thank you. I just want to try and clarify something on the balance sheet here. The total debt balance, if I am reading this correctly, is about $974 million, is that correct?
Stephen Fisher - EVP, CFO
If that is what is on the statement, I don't have it in front of me, okay.
Barry Schwartz - Analyst
But I mean total bank debt of about 823 right between the revolver.
Stephen Fisher - EVP, CFO
And then as I said we did have an asset sale for 20 million that we closed on in early January.
Barry Schwartz - Analyst
Okay which would put you somewhere around 950 million of total debt. Now, if I remember reading the bank agreement correctly, there is a maintenance test in there at 6 times leverage?
Stephen Fisher - EVP, CFO
That is correct.
Barry Schwartz - Analyst
Okay, what is the pro forma for the asset sale and pro forma everything else, based on LTM's EBITDA, where do you guys stand on that leverage maintenance?
Stephen Fisher - EVP, CFO
That was in my prepared remarks, 5.6 times would be our bank leverage at 12/31, including the asset sale in early January.
And then we will have some other cash things like the realization of the sale of the three stations in Rochester, we have some other cash items coming in, but 5.6 would be our bank leverage.
Operator
The last question comes from Jim Goss with Barrington Research. Sir, you may ask your question.
Jim Goss - Analyst
Thank you. I was curious about your take on the report Arbitron just came out with, updating their persons using radio report, which seemed to highlight in particular, the softer trends among the younger demographics, particularly younger male demographics, I am wondering if you see it that way, how it is playing out in your markets, and if you are taking any action to try to build loyalty, so that you build the business at the younger levels for the future.
David Field - President, CEO
Look, there is no question that we definitely need to continue to do things to engage listeners, younger listeners more, but I think there is a complete myopic perspective, and Jim I am not saying you are being myopic, but the people using radio statistics, the fact is that we live in a society in which there is an extraordinary degree of new technologies that are impacting all medias across-the-board.
And when you compare how radio, the resilience of radio versus other media, we are in extraordinarily good shape, and people using radio remain about 95% of Americans tuning in every single week, there are more people listening to free local radio today than ever in the history of this country, and we still have them for more time than any other media, with the exception of television. That the is an extraordinarily powerful marketing platform.
It is inevitable that with the proliferation of new, of all sorts of other media, and I don't mean just audio media, gaming and so forth, that the compression of time is such that we are going to see radio's time very gradually erode going forward, as we have seen in all sorts of other media as well so I don't look at it as a problem per se. Having said that, absolutely we need to continue to reinvent ourselves to make ourselves as appealing as we can possibly be to the younger generation of Americans.
Jim Goss - Analyst
And I agree that your industry is capturing some of those demographics as well as any, but I wonder if you think you will get some of them back later on, and it is a stage of life issue, or you think if you lose them now, you won't have that opportunity?
David Field - President, CEO
Well, Jim, I think we still have them. We just don't have as much of their time as we did in the prior generation, because there are so many other alternatives for them. And I think that that is reality, as to what happens when this generation evolves 20 or 30 years from now, I don't know.
Jim Goss - Analyst
You know, one other thing, and I hope this hasn't been asked before. I came on a little bit late, but with the political spending, I know radio has tended to get a little bit more as time has gone on, especially in some of the larger urban markets, such as the ones you deal in, and I have noticed on the television side, the game has gotten very sophisticated lately, where if an outcome is in question in a particular State or a market, a lot of money will go after it, and if it is not deemed to be in question, the money vanishes. Are you seeing those sort of issues play out in your political areas as well?
David Field - President, CEO
Not that, no. The answer is I am not aware of any of that playing out in radio right now. I will tell you that we are as an industry doing more than ever to market ourselves to the political consultants, and we will have to see as this year continues to what extent radio participates in this election cycle.
Jim Goss - Analyst
All right, thanks very much.
David Field - President, CEO
Okay. Well, thank you, all. Appreciate your time this afternoon, and we look forward to reporting back again in the next quarter. Bye now.
Operator
This concludes today's conference. Thank you for your participation. You may disconnect at this time.