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Operator
Good afternoon. Welcome to Aspen Group's Fiscal Year 2020 Second Quarter Earnings Call.
Please note that the company's remarks made during this call include answers to questions, include forward-looking statements, which are subject to various risks and uncertainties. These include statements relating to future student enrollments and bookings, operating metrics, revenue growth, expected G&A trends, generating cash from operations, creating free cash flow and our liquidity. Actual results may differ materially from results predicted and reported results should not be considered as an indication of future performance. A discussion of risks and uncertainties related to Aspen's business is contained in its Form 10-K and the first quarter of 10-Q filed with the Securities and Exchange Commission and in the press release issued this afternoon. Aspen Group disclaims any obligation to update any forward-looking statement as a result of future developments. Also, I'd like to remind you that during the course of this conference call, the company will discuss EBITDA and adjusted EBITDA, which are non-GAAP financial measures in talking about the company's performance. Reconciliation to the most directly comparable GAAP financial measures are provided in the tables in the press release issued by the company today. There will be a transcript of this conference call available for 1 year at the company's website.
Please note that earnings slides are available on Aspen Group's website, aspu.com, in the Presentations page under Company Info.
Now I will turn the call over to Michael Mathews, Aspen Group's Chairman and Chief Executive Officer.
Michael D. Mathews - Chairman of the Board & CEO
Good afternoon. We had an outstanding second quarter. And before I begin to share those results, I'd like to recognize and thank all the employees of Aspen Group, who made these results possible. From the academic operations of both Aspen University and United States University to our enrollment centers to our software development team and all of our corporate staff, without the efforts and dedication of these fine people, we would not be able to report these results. Again, to all the employees listening into the call and who we'll be meeting with over the next few weeks, thank you.
I will begin the call today by introducing our new CFO, Mr. Frank Cotroneo. I will then review the operating metrics that led to today's strong results, both on the top and bottom line. And I'll turn the call over to Frank to review our detailed financial results.
First, for those of you that saw our announcement last week, you know that Frank and I have a long-standing relationship, having served as a Director of my last company, Interclick, and of course, here at Aspen. Frank has held the role of Audit Committee Chair at both companies. And frankly, he is one of the most experienced finance professionals in this country, having previously served as CFO of MasterCard International, H&R Block and Acxiom as well as having served as COO and CFO of Netspend. Frank has extensive experience in financial process reengineering and system implementations, strategic planning, M&A, consumer finance, capital markets, SG&A and capital allocation, all areas of which will be critical as we continue to execute on our long-term growth plans. Welcome, Frank.
I'd also like to thank Joe Sevely for his service as CFO since September 2018. At that time, the company was midstream and rebuilding USU and had just launched the pre-licensure campus business. As a result, Joe's main mission at the company was to help us significantly improve financial performance while continuing to aggressively grow. It was originally thought it may take 2 or more years to achieve that. However, a little over a year later due to high growth of the business, effective expense control and a strong focus on cash flow, those goals have been largely achieved. Having accomplished what he set out to do, Joe has now decided to pursue other interests, including continuing to teach at Columbia and NYU and focusing on financial services, where he spent most of his career.
Finally, I'd like to welcome Robert Alessi to the senior management team as we just promoted Rob to the role of Chief Accounting Officer. Rob joined us several months ago, having recently served as the Vice President, Financial Controller for Prometheus Global Media, a New York City-based media company, where he managed the accounting and reporting functions. Rob has over 20 years of experience in financial accounting, SEC reporting, Sarbanes-Oxley compliance and cash management. Congratulations on your new role, Rob.
Okay. Let's begin with an overview of the strong results this quarter and the factors which drove our operating improvement. Our revenue accelerated during the second quarter, increasing 49% year-over-year, while total operating expenses increased only 17% year-over-year due to an 11% year-over-year decrease in marketing spend, diligent expense management and improved operating leverage. This resulted in a significant reduction in our net loss and generated positive EBITDA 4% and adjusted EBITDA of 11% in the quarter.
Let's spend a minute on how we achieve those results. It starts with our proprietary EdTech platform that produces highly qualified leads. These leads are prioritized by an algorithm in our CRM, directing our enrollment [advisers] outreach to prospective students with the highest probability of enrolling. In fact, this past quarter, we experienced our highest conversion rate in history, 14% in our traditional Aspen Online Nursing + Other unit. We also have been prioritizing our marketing spend to drive enrollment in our degree programs with the highest lifetime value or LTV. Specifically, Aspen University's Doctoral program, USU's MSN Family Nurse Practitioner, or FNP program and Aspen University's pre-licensure BSN program.
The second quarter is our strongest seasonal enrollment quarter, and it did not disappoint. We set a quarterly record of 2,217 enrollments, a 42% increase year-over-year. Aspen University accounted for 1,823 new student enrollments, which included 190 doctoral enrollments and 437 pre-licensure BSN Arizona campus enrollments, delivering overall enrollment growth at Aspen University of 41% year-over-year. Enrollment growth at Aspen University was highlighted by the Doctoral unit, which increased by 43% and the pre-licensure BSN unit, which increased 58% on a sequential basis. The sequential acceleration of growth in the pre-licensure BSN unit is a result of a full quarter of enrollments across both campuses now open in the Phoenix, Arizona Metro. In addition, and similar to first quarter results, our Aspen Nursing + Other unit experienced an increase in the number of enrollments per enrollment adviser and the cost per enrollment declined. As a result of this increased efficiency, Aspen Nursing + Other unit grew enrollment by 8% year-over-year. United States University or USU, accounted for 394 new student enrollments, primarily FNP enrollments. There was a 45% increase in enrollments year-over-year. USU plans to continue to implement an academic calendar of bi-monthly start dates for the FNP students or 6 starts per annum. In the past 2 bi-monthly starts, August and October, a total of 488 new students entered the FNP program, which is equivalent to an annual enrollment run rate of over 1,450 assuming that that pace continues.
The previous bi-monthly run rate was forecasted at 150 new FNP students per start or 900 per annum. Given the acceleration in new student FNP enrollments, the FNP program is currently growing 61% faster than our previous forecast. Our cost of enrollment or COE, dropped in all [four] units sequentially, delivering historically low weighted average COE of only $873, which was a sequential improvement of 25%. Our marketing efficiency ratios also hit historic highs. As for every dollar we spend in marketing in our traditional Aspen Nursing + Other unit delivers $7 in revenue, our Doctoral unit now delivers $13 in revenue for every marketing dollar spent and USU has risen to $21 in revenue for every marketing dollar spent. The headline though is our pre-licensure BSN campus business. Our COE dropped in Q2 to $336, which translates to the company earning $89 for every marketing dollar spent.
From a bookings point of view, fiscal Q2 2020 bookings increased 92% year-over-year from $16.3 million to $31.3 million, delivering an average revenue per enrollment or ARPU increase to 35% from $10,434 to $14,125. This 92% bookings increase is a function of directing the majority of our enrollment growth through our highest LTV businesses, FNP and pre-licensure, and when you couple that bookings increase with historically low COEs, that's primarily what drove a gross margin improvement of 1,300 basis points year-over-year to a gross margin of 63%.
We remain committed to our goals of sustainable long-term growth, improving profitability and improvement in cash flow from operations. Given the strong performance in the first half of fiscal year 2020, we now expect annual revenue growth to meet or exceed 41% for the full fiscal year based on anticipated year-over-year enrollment growth of approximately 30%. Bookings are now forecasted to grow 54% to approximately $102 million, and we're forecasting ARPU to increase 18% [for] a full year average of $13,440.
Our improving financial performance will continue to support our pre-licensure BSN expansion strategy, an important long-term growth and profitability catalyst for the company. In November, we promoted Anne McNamara, Ph. D., RN, the Chief Nursing Officer of the company. Her tenure in nursing education and her extensive network of relationships with health care systems and organizations across the U.S. makes her the ideal leader for Aspen Group's, Inc.'s Nursing programs. Anne has overseen the multicity rollout of Aspen University's pre-licensure campuses, which is a critical foundation of our long-term growth strategy. As an update, we're in the final stages of lease negotiations, with landlords in Tampa and Austin. So over the next several weeks, we're expecting to announce locations of these 2 new campuses that we're planning to open during calendar 2020.
Frank will discuss the financial details in a few minutes, but I thought I'd quickly provide a few highlights. First, our revenue rose sequentially by $1.73 million while our net loss dropped sequentially by $1.44 million, meaning that on a sequential basis, we achieved 83% leverage on the bottom line this quarter. Second, all 3 business units delivered positive net income in the quarter. In fact, our newest unit, the pre-licensure unit, delivered a 35% EBITDA margin, becoming the most profitable unit in the company after only starting that business 5 quarters ago. Third, as mentioned earlier, the company delivered EBITDA profitability of $0.5 million or 4% from an EBITDA loss last year of $1.9 million. Fourth, the company's cash used from operations was the best in its company's history. This quarter, the company's cash requirement was only $340,000 as compared to $1.7 million last quarter. Given our quarterly interest is $325,000 per quarter, that means we are nearly breakeven this quarter in cash used from operations, excluding interest. I do want to point out, though, that program start timings and the related federal financial aid drawdown impact cash timing. For example, this quarter, the timing of the drawdown for our USU FNP program resulted in over $500,000 of cash just before quarter end. To be specific, USU's FNP academic calendar continues to be 6 starts per year, which means 2 quarters have 1 class start and the other 2 quarters will have 2 class starts, which, of course, affects cash flow. This past quarter, we obviously saw the benefit of 2 class starts, the second just before quarter end.
Finally, allow me to provide an update on Aspen University's monthly payment plan. During fiscal Q2, we tested changing Aspen University's monthly payment amounts for a baccalaureate and a master level program from $250 to $300 per month, and from $325 to $350 per month, respectively. The cost per lead rose materially during the 2-week test period, so we reverted back to advertising the original payment amounts per month immediately thereafter. And as expected, lead cost returned to their original levels. As a result of that test, we expect to make no changes in the future to Aspen's original payment amounts per month, which we first introduced back in 2014.
Now I'll turn the call over to Frank to review our financial results for Q2 and to provide an update on our liquidity.
Frank J. Cotroneo - CFO & Director
Thank you, Mike, and good afternoon, everyone. It is a pleasure to be a part of the Aspen Group management team. Having served on the Board for over a year, I've seen firsthand the tremendous opportunity of the company, and I'm excited to have a more active role in contributing to its success.
I'm going to begin by reviewing our financial results for the 2020 second fiscal quarter and then provide some insight into this quarter's performance and some commentary regarding our expectation for coming quarters. Total revenues for the second quarter were $12.1 million, up 49% versus the year-ago period. As Mike indicated, our strong revenue growth was driven by new student enrollments which increased 42% in the second quarter to a record 2,217. Of total new student enrollments, Aspen University was up 41% and United States University was up 45%. Strong growth in our higher LTV programs drove bookings growth of 92% to $31.3 million. Aspen's BSN pre-licensure program, our highest LTV program of $30,000, had Q2 enrollments of 437 students, up from only 57 in the year-ago period and 276 in the prior quarter. Of course, a year ago, we only had 1 campus open. Bookings for this segment was $13.1 million versus $1.7 million in the year-ago period. This segment was a significant contributor to our total bookings growth of 92% and is expected to drive continued growth in bookings in the coming years.
Our second highest LTV program is USU, which had Q2 enrollments of 394 versus 271 students in the year-ago period, an increase of 45%. USU bookings were $7 million in this quarter, up $4.8 million in fiscal Q2 of 2019. Our AU Doctoral program had 190 new student enrollments this quarter, up 43% year-over-year with bookings of $2.4 million versus $1.7 million in fiscal Q2 2019. The AU Online Nursing + Other unit had new enrollments of 1,196, an increase of 8% from the prior year period. Bookings for this segment was $8.8 million. Aspen Group's gross margins for the second quarter improved to 63%, up from 50% in the prior year period and 56% in the prior quarter. The 13 percentage point year-over-year improvement in gross margins was primarily driven by an 11% year-over-year decrease in marketing expenses. Instructional costs and services spending also contributed to the gross margin improvement by increasing at a slower rate than revenues, growing by 37% year-over-year.
From a unit perspective, Aspen University's gross margin of 65% in the second quarter versus 55% in the prior year period. USU's gross margin was 67% in the second quarter, up from 44% in the year-ago period. Overall, total instruction cost and services for the second quarter was $2.2 million or 18% of revenue. Instructional costs for Aspen University represented 16% of Aspen University revenues versus 17% in the year-ago period, while instructional costs for USU represented only 23% of USU revenue versus 29% in the year-ago period.
Total marketing and promotional costs for the second quarter were $2 million or just 17% of total revenue, an improvement over the prior year period, which was $2.2 million or 28% of total revenue. Marketing and promotional costs for Aspen University represented 16% of Aspen University revenues, down from 25% in the fiscal Q2 quarter of 2019. USU's marketing and promotional costs were 11% of USU's revenue, down from 27% in fiscal Q2 2019.
General and administrative costs for the quarter were approximately $7.6 million compared to approximately $6.2 million during the comparable period year quarter, an increase of $1.4 million or 22%. This is, of course, significantly better than our long-term expectation that G&A will grow at about half the growth of the rate of revenues. This clearly was a key factor in the company turning EBITDA profitable this quarter.
From a bottom line perspective, net loss applicable to shareholders was $638,000 or diluted net share -- net loss per share of $0.03 for the quarter as compared to a net loss of $2.5 million or $0.13 per share for the comparable quarter -- prior year quarter.
From a unit perspective, Aspen University's net income for the quarter was $1.8 million versus $400,000 in the prior year period. USU's net income was approximately $150,000 versus a net loss of $1.1 million in fiscal Q2 2019.
AGI corporate expenses were $2.6 million in the quarter versus $1.8 million in the prior year. The year-over-year increase in corporate expenses was primarily due to corporate staff increases in finance and marketing as well as higher noncash stock compensation expenses.
With regard to our liquidity position, cash used in operations for the quarter was approximately $340,000 versus $2.1 million in the year-ago period and $1.7 million in the prior quarter. Cash flow in the second quarter was positively impacted by the 75% reduction in net income loss year-over-year. And as Mike indicated, we received the benefit of about $500,000 in FA drawdown or USU's FNP program a few days prior to quarter end.
As we've stated in the past, we continue to expect the company to be generating significant positive EBITDA, cash from operations and free cash flow by the fall of calendar 2021. Based on today's results, we anticipate potentially achieving those milestones sooner, and we'll provide updates to that timing in subsequent quarters. Aspen Group ended the quarter with approximately $6.9 million in cash, with approximately $400,000 of that being restricted cash. Together with our unused revolver of $5 million, we ended the quarter with $11.9 million of liquidity resources, which we believe are adequate to continue executing our growth strategy.
This concludes our prepared remarks, and I'll now turn the call back to the operator for questions.
Operator
(Operator Instructions) Our first question comes from the line of Darren Aftahi of Roth Capital Partners.
Darren Aftahi - MD & Senior Research Analyst
Congratulations on the quarter. Results looked really nice, especially that cash flow number, and welcome, Frank. Three, if I may. I know in the past, you've talked about your pre-licensure business as kind of being on an adjusted EBITDA basis. I think in this 30% range, it was 35% this quarter. I'm just kind of curious what your thoughts are longer-term about pre-licensure business in general and the margins there? I know there's going to be some puts and takes when you kind of launch new campuses, but just some general thoughts there? And then I've got 2 follow-ups.
Michael D. Mathews - Chairman of the Board & CEO
Yes. Good afternoon, Darren. It's Mike Mathews. Let me answer it this way. In a steady state, we would expect the EBITDA margin to marginally increase over time. But of course, in future campus start-ups, we expect to deliver in line with our recent performance, which is approximately $0.5 million operating loss in year 1, followed by, as you can see, a 35% EBITDA margin in quarter 5.
Darren Aftahi - MD & Senior Research Analyst
Fair enough. On your cost of enrollment, I know you called out the CRM algorithm. I'm just kind of curious and I know you're focusing more of your marketing spend on higher-return categories. I'm just kind of curious if there's anything beyond that that's driving the better efficiency, I think even Aspen had better sequential cost of enrollment numbers. So I'm just kind of curious if you'd kind of call that out? And then last one for me. On the FNP, I know you kind of talked about the change in ramp from 900 to, call it, 1,450. Based on the 488 enrollments kind of fiscal year year-to-date. I mean is there anything that you see that would make you think that kind of pace wouldn't continue for the rest of the year?
Michael D. Mathews - Chairman of the Board & CEO
Yes. I would say, first of all, I think it's important to understand that our second quarter is our best seasonal enrollment quarter, which, of course, you saw the results of that. We had 2,217 enrollments. And our traditional Aspen Nursing + Other unit grew by about 8% year-over-year and quite a bit more than that sequentially. You can see we ended the quarter with 47 EAs in that traditional business, which equates to 8.5 enrollments per month per EA. That's obviously an outstanding result. But again, some of that is seasonality. So I would say that that kind of level of efficiency is something that is probably just about as good as we're going to get. And obviously, I'm incredibly proud of that result.
From an FNP perspective, we think that that program over the last couple of quarters is going to have -- if you look at the aggregate results of the first half of the year, we would expect to have approximately an aggregate result that would be the same. Hopefully, that answers the question. And again, there's a little bit of lumpiness in terms of cash flow, and to some degree, revenues based on how those 6 class starts fall during the calendar year.
Operator
Our next question comes from Mike Grondahl of Northland Securities.
Michael John Grondahl - Head of Equity Research & Senior Research Analyst
Yes, congratulations on the results. What would you say surprised you the most in the quarter in terms of enrollments? What 1 or 2 areas kind of just outperform better than you thought?
Michael D. Mathews - Chairman of the Board & CEO
Well, I think that that answer is pretty obvious. I don't think anyone expected us to deliver in the pre-licensure campus business in Phoenix, Arizona. We came off of a quarter where we had, what, 276 enrollments and then we jumped to 437. So that clearly is a very significant material improvement that drove our bookings, our ARPU and obviously, therefore, our revenues. So that would be, I guess, the pleasant surprise for everyone. But at the end of the day, we kind of expected this kind of improvement to take place given that we now have 2 campuses opened in Phoenix. We couldn't be prouder to have a second campus in North Scottsdale today with our great partner HonorHealth.
Michael John Grondahl - Head of Equity Research & Senior Research Analyst
And how would you describe the utilization at each of those campuses?
Michael D. Mathews - Chairman of the Board & CEO
Yes, great question. So I would say that we've explained kind of how this program works. It's quite an innovative program. Most nursing schools that are pre-licensure across the country, the entire program is campus based. We've actually developed a hybrid program where the first academic year is [all] online and those are prerequisite courses. And then the final 2 years is a combination of online curriculum as well as coming into the campus approximately 3 days a week for half a day. So what I would say to you is that from a ratio perspective, about 2/3 of our student body today in pre-licensure are in that first prerequisite phase. And the other 1/3 would be in that -- in the core final 2-year program. Hopefully, that gives you kind of an idea of sort of how the -- how the business is unfolding. And again, we're very much sort of -- as most nursing schools do, we're sort of creating a very large waterfall of prerequisite students that will then flow into the final 2-year core program.
Michael John Grondahl - Head of Equity Research & Senior Research Analyst
But the campuses have plenty of space to keep driving enrollment higher. I mean, I guess that's what I was primarily getting at.
Michael D. Mathews - Chairman of the Board & CEO
Yes, yes. We've said quite often that we think at our peak, we'll probably end up in the vicinity of between 700 and 750 students that are in the core final 2-year program. And over time, it will go from a 2:1 ratio of prerequisite to core to probably 50-50. So we'd end up with in the vicinity of 700 to 750 students in each of the 2 parts of the program.
Operator
Our next question comes from Mike Malouf of Craig-Hallum.
Michael Fawzy Malouf - Partner, Senior Research Analyst & Head of Boston Team
Great. And let me lend my congratulations to a good quarter as well and also welcome aboard, Frank. I guess I'd like to continue the questions with regards to the pre-licensure. If you could just -- so if you kind of run what you were talking about, talking close to about 1,400 to 1,500 students at full capacity. As you look at it now, has there been any change? Or maybe you could just give us an update on what you think each of those campuses could run on an annual basis with regards to revenue, especially when you look at it sort of as a 50-50 split between the first year and then the last 2-year programs.
Michael D. Mathews - Chairman of the Board & CEO
Yes. So what I would say to you is that it will take us probably 4 years to reach full maturity for each campus. And by the end of that fourth year, we -- our internal projections are that we'll have somewhere in the vicinity of about $14 million top line per campus.
Michael Fawzy Malouf - Partner, Senior Research Analyst & Head of Boston Team
Okay. And that $14 million is a 50-50 split between those students?
Michael D. Mathews - Chairman of the Board & CEO
Correct.
Michael Fawzy Malouf - Partner, Senior Research Analyst & Head of Boston Team
Okay. Great. And then I'm just wondering if I can get a little bit of an update on the USU. Enrollments look, obviously, very steady there and I know that you changed the way that students can pay for their tuition. And I'm just -- like to get some comments on whether there's been any change or update with regards to the reaction to that change?
Michael D. Mathews - Chairman of the Board & CEO
Yes. No, I mean, our enrollment center, of which we have around about 20 people currently. I check in with them many times a week. And since we made the change several months ago, they're telling me that they don't see any change to the level of demand of the program. You have to remember, at the end of the day, regardless of the payment method, our program is a total cost of attendance is $27,000 and the other major universities in the United States charge $50,000 plus. So we don't expect over time to have any kind of a demand slowdown in our FNP program. And we have some interesting announcements to make over the next quarter as to how we're going to go about that. Because, of course, today, all of our immersions are done in our San Diego campus. And this program is getting so big that we're going to need to look at alternative approaches to grow this program across more than just the San Diego campus.
Michael Fawzy Malouf - Partner, Senior Research Analyst & Head of Boston Team
Okay. That's great. And then just other questions with regards to competition. I'm wondering if you could give us an update if you're seeing any change out there in the marketplace with regards to pricing or maybe their approach to charging students that are impacting you or could impact you as you look out into the next year or so.
Michael D. Mathews - Chairman of the Board & CEO
Yes, I'd prefer not to give specific university names. But we've seen 1 or 2 competitors that have reduced their tuition rates by approximately 10%. And we're seeing a little bit more in the area of scholarshipping by these types of universities. But we sort of smile when we see these changes because a 10% change isn't going to change our business model much given that we're approximately 50% less.
Operator
Our next question comes from Austin Moldow of Canaccord.
Austin William Moldow - Associate
I wanted to direct the first one at the 25% sequential decline in cost of enrollment. And I think you called out both reduced leads and higher conversion. So can you drill down into each of those with some more specifics, maybe what channels -- what marketing channels are most efficient for you that are helping to reduce the cost per lead? And then also specifically, if you can share any of those initiatives that are driving conversion to this very high 14% rate, that would be really helpful.
Michael D. Mathews - Chairman of the Board & CEO
Yes, sure. So I mean, we don't give -- we feel like the exact channels and publishers that we use with our vertically integrated marketing approach. We don't discuss those publicly because we feel that's our competitive advantage, which, again, is confidential. It was pretty -- I have to say it was a pretty -- it must be pretty astounding for you guys to look at a company that grows by 49% year-over-year and our marketing expenditure went from $2.2 million down to $2 million or 11% decrease year-over-year. I don't know how many companies you've ever seen do that before. So I just have to give kudos to our marketing department that I have just tremendous respect for. We -- our cost of enrollment at our traditional Aspen Nursing + Other unit as you can see, it dropped all the way down below $1,100. And all the other units are well under $1,000. And we ended up with a weighted average of $843. And again, one of the major reasons for that is we delivered 437 enrollments in the pre-licensure BSN program and the cost of enrollment for that is an unbelievably low $336. So it's a combination of having a really, really strong proprietary, vertically integrated marketing platform combined with having a great offer in the marketplace, which is, of course, $47,000 versus, $80,000 plus, which is the competitors' cost of attendance for a 4-year pre-licensure BSN program. And so yes, and combine all that together and basically the program -- our innovative program at $47,000, the demand for this program in Phoenix is -- we had great expectations, but honestly, it's beyond even our significant expectations. And we have -- we're really anticipating going to the next several metro markets over the next couple of years and replicating this great success.
Austin William Moldow - Associate
Got it. And just sort of looking at the total marketing spending here that you referenced down 11% year-over-year, in each of your 2 schools, Aspen, USU, you achieved really substantial operating leverage down to, I think, 16% of revenue at Aspen and 11% at USU. So can you talk about, since it's so meaningfully down from last year, can you talk about what we should be modeling it for through the remainder of the year or even going forward? Is this the right level? Is seasonality helping this too much and it should come back a little bit, how should we think about it?
Michael D. Mathews - Chairman of the Board & CEO
Yes. So what I would say to you is that, again, we had a really nice benefit of seasonality this quarter. And -- so you had some sort of surprising results in terms of marketing as a percentage of revenue. We've never -- Aspen University in history has never ever been anywhere near 16% as a percentage of revenue in terms of marketing expenditure. And you can see USU marketing dropped to an unbelievable 11%, and it was in the 20s a couple of quarters ago. So what I would say to you is that this is probably as efficient as we can possibly achieve. And in future quarters, you're going to see somewhere probably slightly higher than that. But I feel like this -- the range that we're in is going to stay there. And that is, in fact, one of the great strengths of this company, clearly.
Austin William Moldow - Associate
Okay. And my last question is turning back to the pre-licensure campus questions. You've nicely outlined what the steady state contribution looks like. But wondering if you can talk about the timeline as it pertains to success on an individual campus basis and being able to open up the class size and sort of when that will happen for your, I guess, 2 existing schools?
Michael D. Mathews - Chairman of the Board & CEO
Yes, great question. So just so everyone is aware, the guidelines are dictated state by state by the registered boards of nursing. So what I will tell you, as it relates to Arizona, might not necessarily relate exactly for the State of Texas or the State of Florida. But in Arizona, we began our program, as we've previously disclosed, that the guideline is approximately 30 students into the final 2-year core program every semester. And as you guys know, we run 6 semesters per year at both schools. And so after 2 years, that will be our first graduating class, which is approximately July of this coming summer. That will be our first cohort that will graduate. They will subsequently then take the NCLEX exam. And of course, at that point, we will have public NCLEX pass rates that will be presented to the State of Arizona. And at that point, assuming we do quite well, which we expect to, then we'll look to increase that 30 per semester, perhaps to, like, 60. That would be our goal.
Operator
Our next question comes from Ryan Meyers of Lake Street Capital Markets.
Ryan Robert Meyers - Equity Research Analyst
Nice job in the quarter. First one for me. Can you just give us an update on how the 2 hybrid campuses in Austin and Tampa are tracking?
Michael D. Mathews - Chairman of the Board & CEO
Yes, absolutely. Good question. So we've had a bit of an elongated lease negotiation with the landlords in each of these great cities. And we're in the final stage in both simultaneously here, they are both at about the same stage. We're hopeful that we'll have leases signed within weeks, probably somewhere in the vicinity of the new year. And we'll make the announcements at that time and provide locations so everyone is aware of exactly where those campuses are going to be located. We're currently looking to open up Tampa somewhere between, like, the May to July time frame. We previously specifically said that it would be summer of next year, and we're probably still in that time frame.
In terms of Austin, there is a current university located in the building that we're planning to come into, and we have to wait for them to complete their final semester, which is going to be completed somewhere in the vicinity of the end of June. It will take us about a 3-month process to do that build-out. So we're currently projecting that our first semester in Austin will be approximately November.
Ryan Robert Meyers - Equity Research Analyst
Okay, that's helpful. And then are you guys expecting to see the same kind of growth in those 2 campuses as you have seen in the Phoenix one so far?
Michael D. Mathews - Chairman of the Board & CEO
We're very hopeful, yes. There's nothing that suggests that we're not going to have great success in these 2 markets given how innovative our program is.
Ryan Robert Meyers - Equity Research Analyst
Okay. And then last one for me. Do you guys have any sort of price increases baked into the 41% revenue growth guidance?
Michael D. Mathews - Chairman of the Board & CEO
None.
Ryan Robert Meyers - Equity Research Analyst
None. Okay.
Operator
Thank you. At this time, I'd like to turn the call back over to Michael Mathews for closing remarks. Sir?
Michael D. Mathews - Chairman of the Board & CEO
Thank you, everyone, for attending the Aspen Group earnings call for Q2 2020. Look forward to speaking with you very soon. Thank you, everyone.
Operator
Ladies and gentlemen, this concludes today's conference call. Thank you for participating. You may now disconnect.