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Operator
Welcome to AutoNation's fourth-quarter 2014 earnings conference call. (Operator Instructions). Today's conference is being recorded. If you have any objections, you may disconnect at this time. Now I will turn the call over to Andrew Wamser, Treasurer and Vice President of Investor Relations for AutoNation.
Andrew Wamser - Treasurer & VP, IR
Good morning and welcome to AutoNation's fourth-quarter 2014 conference call and webcast. Leading the call today will be Mike Jackson, our Chairman and Chief Executive Officer; Mike Maroone, our President and Chief Operating Officer; Cheryl Scully, our Chief Financial Officer; and Jon Ferrando, our Executive Vice President responsible for M&A.
Following their remarks, we will open up the call for questions. Robert Quartaro and I will also be available by phone following the call to address any additional questions that you may have.
Before we begin, let me read our brief statement regarding forward-looking comments. Certain statements and information on this call will constitute forward-looking statements within the meaning of the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks, which may cause the actual results or performance to differ materially from such forward-looking statements. Additional discussions of factors that could cause actual results to differ materially are contained in our press release issued earlier today and our SEC filings, including our most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q and current reports on Form 8-K.
Certain non-GAAP financial measures as defined under SEC rules will be discussed on this call. Reconciliations are provided in our press release, which is available on our website at investors. AutoNation.com. And now I'll turn the call over to AutoNation's Chairman and Chief Executive Officer, Mike Jackson.
Mike Jackson - Chairman & CEO
Good morning. Thank you for joining us. Today, we reported an all-time record, quarterly earnings per share from continuing operations of $1.02 for the fourth quarter, a 23% increase on a per-share basis as compared to $0.83 for the same period in the prior year. This is our 17th consecutive quarter of double-digit year-over-year growth and quarterly EPS from continuing operations.
For the full year, adjusted EPS from continuing operations of $3.49 was also an all-time record, up 17% over the prior year. Fourth-quarter 2014 revenue totaled $5 billion, an increase of 12% driven by stronger performance in all our major business sectors. We also reported an increase of 12% in operating income to $227 million. Revenue for the full year was $19.1 billion, up 9% over prior year. Operating income for the full year was $821 million, an increase of 11% over prior year.
During 2014, AutoNation repurchased 9.4 million shares for an aggregate purchase price of $485 million. As of February 2, 2015, AutoNation has approximately 113 million shares outstanding. Our planning assumption for 2015 industry new vehicle unit sales is above 17 million for the year. We believe that replacement demand, attractive products and great consumer credit will continue to support sales. In 2015, we will continue to invest in our digital storefront called AutoNation Express. We successfully began our launch in December 2014 and we will continue to roll out AutoNation Express from coast to coast. I now turn the call over to our Chief Financial Officer, Cheryl Scully.
Cheryl Scully - EVP & CFO
Thank you, Mike and good morning, ladies and gentlemen. For the fourth quarter, we reported net income from continuing operations of $117 million, or $1.02 per share, versus adjusted net income of $102 million or $0.83 per share during the fourth quarter of 2013, a 23% improvement on a per-share basis. There were no adjustments to net income in the fourth quarter of 2013. Adjustments to net income in prior periods are included in the reconciliations provided in our press release.
In the fourth quarter, revenue increased $524 million, or 12%, compared to the prior year and gross profit improved $80 million or 11%. SG&A as a percentage of gross profit was 67.9% for the quarter, which represents a 70 basis point decrease compared to the year-ago period. In addition to solid cost control, SG&A as a percentage of gross profit benefited from seasonally strong premium luxury vehicle sales, which supports new vehicle gross profit dollars, as well as our expense leverage. Net new vehicle floor plan was a benefit of $15.2 million, an increase of $3.4 million from the fourth quarter of 2013 primarily due to higher floor plan assistance. Floor plan assistance increased primarily due to higher new vehicle sales. Floor plan debt increased sequentially approximately $323 million during the fourth quarter to $3.1 billion at quarter-end due to increased inventory balances.
In December, we amended our unsecured credit agreement by extending our maturity three years, lowering our borrowing costs by 25 basis points, increasing our revolving credit facility to $1.8 billion and eliminating the term loan. In the amended facility, the maximum leverage ratio remains at 3.75 times and the maximum capitalization ratio increased from 65% to 70%. We continued to secure financing at favorable terms due to our strong operational results in addition to our investment-grade debt profile, disciplined financial management and robust cash flow generation.
Nonvehicle interest expense increased to $22.1 million compared to $21.7 million in the fourth quarter of 2013 primarily due to higher debt balances. At the end of December, we had $1.1 billion of outstanding borrowings under the revolving credit facility and a total nonvehicle debt balance of $2.1 billion. This was an increase of $195 million compared to September 30, 2014. The provision for income tax in the quarter was $71.6 million, or 38%. From October 1, 2014 through February 2, 2015, we repurchased 1.4 million shares for $69 million at an average price of $49.35 per share. AutoNation has approximately $281 million of remaining Board authorization for share repurchase. As of February 2, there were approximately 113 million shares outstanding and again, this does not include the dilutive impact of stock options.
Our leverage ratio increased to 2.3 times at the end of Q4 compared to 2.2 times at the end of Q3. The leverage ratio was 2.2 times on a net debt basis, including used floorplan availability and our covenant limit of 3.75 times. Capital expenditures were $52 million for the quarter and $192 million for the full-year 2014. Capital expenditures are on an accrual basis and exclude operating lease buyouts and related asset sales. Our quarter-end cash balance was $75 million, which combined with our additional borrowing capacity resulted in total liquidity of $770 million at the end of December.
In 2014, we continued to demonstrate the strength and flexibility of our business. During the year, we repurchased 9.4 million shares for $485 million and announced acquisition and add points with $550 million in expected future annual revenues. Looking forward, we remain committed to driving shareholder returns through strong operational execution, as well as investments in strategic initiatives, acquisitions and share repurchase. Now, let me turn you over to our President and Chief Operating Officer, Mike Maroone.
Mike Maroone - President & COO
Thank you, Cheryl and good morning. We're extremely pleased with our fourth-quarter performance where we delivered revenue and gross profit growth across the business, an exceptional 4.5% operating margin, an all-time record quarterly and annual EPS and the 17th consecutive quarter of double-digit EPS growth.
As I continue, my comments will be on a same-store basis compared to the period a year ago starting with sales. Total gross profit for variable operations was up 10%. On a per-vehicle basis, total variable gross was $3450 per vehicle, an increase of $71 or 2%, driven by solid contributions from used vehicles and customer financial services. Combined, new and used same-store unit volume was up 8%.
In the quarter, we retailed 80,800 new vehicles, an increase of 6700 units or 9% generating new vehicle revenue of $2.9 billion, up $277 million, or 11%. New vehicle gross profit of $179 million grew by $10 million or 6%. Gross profit per new vehicle retailed at $2220, was off $67, or 3% compared to a year ago attributable in part to continued pressure in the Import segment, as well as the introduction of several new Premium Luxury models in the quarter a year ago that commanded higher margins at launch.
Sequentially compared to Q3 2014, gross profit per new vehicle retail increased $344 due to the seasonal lift in Premium Luxury and the achievement of several manufacturer year-end volume-based incentives, which were higher in the quarter than anticipated. Looking ahead, we expect gross profit per new vehicle retail to return to normalized levels in sync with typical seasonality and subject to market conditions. At year-end, our new vehicle inventory was 54 days compared to 62 days a year ago.
Turning to used vehicles, we had another solid performance in the quarter at $984 million, retail used vehicle revenue increased $75 million, or 8% on the sale of 52,500 used vehicles, an increase of 3500 units or 7%. Retail used vehicle gross profit of $88 million was up $11 million or 14% and gross profit per used vehicle retail was $1679, an increase of $97, or 6%. We are focused on optimizing the acquisition of used inventory, as well as pricing our used vehicles to market. We continue to see opportunity in used due to the increasing supply of used vehicles both from new vehicle trades and off-lease and feel we are well-positioned looking forward. At December 31, our used days supply was 38 days compared to 35 a year ago, aligning with our intent to build inventory for Q1.
Rounding out the variable side of the business is Customer Financial Services where in the quarter we achieved a record gross profit per vehicle retailed of $1444, an increase of $71 or 5%. Total gross profit for CFS of $193 million was up $24 million or 14% compared to the period a year ago. We continue to be extremely pleased with our performance here and remain focused on the overall customer experience, continuous improvement in store-level execution and growing long-term customer retention through value-added product offerings.
Next, Customer Care, which encompasses our service, parts and collision business. In the quarter, Customer Care revenue of $713 million increased by an impressive 10% or $65 million and Customer Care gross profit of $298 million grew 8%, or $23 million. Expanding on gross, warranty gross increased 24% supported by continued strong retail activity, which represented just over 5% of our total Customer Care gross. Customer paid gross grew 3% in the quarter and accounted for nearly 40% of the total Customer Care gross. This also marked our 18th consecutive quarterly increase in customer paid gross as we continue to focus on growing our customer paid business while ensuring we address recalls for our customers.
And finally, collision gross was up 11% in the quarter. I'll note that looking ahead we maintain our outlook that Customer Care gross comps will be in the mid-single digit range as we previously discussed absent elevated recall activity.
In closing, I'd like to thank our 24,000 associates for their contributions to an outstanding quarter and year, as well as their commitment to delivering a peerless customer experience. As was announced on January 15, I'll be retiring from AutoNation on April 1. As that transition begins, I'll share that it's been a privilege to serve the Company for the past 18 years. I am proud of our accomplishments and confident about the Company's succession plan, including Bill Berman taking on the Chief Operating Officer position. I'm very optimistic about the future of AutoNation where my family remains significant shareholders. With that, I'll turn the call over to Jon Ferrando.
Jon Ferrando - EVP, General Counsel, Corporate Development and Human Resources
Thanks, Mike and thank you for your leadership and partnership for the last 18 years. We've completed two acquisitions since year-end, Mercedes-Benz of Reno in Nevada and a Volkswagen store in the Atlanta market that will operate as AutoNation Volkswagen Mall of Georgia. In 2014, these stores collectively generated approximately $120 million in revenue and sold approximately 3400 new and used retail units. Both franchises are located in attractive auto retail locations and facilities. We're excited about adding our 21st Mercedes-Benz franchise to the AutoNation family. It's a great way to enter Reno Lake Tahoe, an attractive auto retail market with good demographics. As of today, our store portfolio numbers 284 franchises and 234 stores in 15 states representing 34 manufacturer brands.
Looking forward, we will continue our strategy of pursuing acquisitions and add points that enhance brand representation within our auto retail markets, as well as markets that can be supported by our existing management infrastructure. We will continue to be selective and prudent with our capital with a focus on investing to produce strong returns and long-term shareholder value. I will now turn it back to Mike Jackson.
Mike Jackson - Chairman & CEO
Thank you, Jon. Mike, I'd like to personally say thank you for being my partner for the last 18 years, thank you for your dedication for the last 18 years at AutoNation. We had our strongest year ever. We set all-time records in 2014. It is a great final chapter. Thank you for having a succession plan that well-positions Bill Berman and the entire operations team to continue their march of providing a peerless customer experience. Mike, after 60 quarters together, I want to thank you on behalf of myself, AutoNation's 24,000 associates for your 18 years of contribution and dedication to our fine Company and we wish you nothing but success in your future endeavors. With that though, you need to remain and answer some questions here. We throw the floor open. Are there any questions for us today?
Operator
(Operator Instructions). James Albertine, Stifel.
James Albertine - Analyst
Great, thanks and congratulations on a great quarter and let me add sorry to see you go, Mike, but you've done a great job and we wish you the best and look forward to working with Bill in the future. Mike Jackson, if I may, on a higher level just in terms of -- how important do you think consolidation is to the trajectory of AutoNation going forward? And quite frankly, if you can opine on some of the bigger acquisitions that have been announced recently among the outsiders, if you will. So with Berkshire entering the fray, there's some conversation now around source fund management, looking at an acquisition in the dealer space as well. So what does that say about the bigger picture dealer outlook long term, what does it do for purchase multiples and why do you think Buffett at least targeted a private group versus a public group? Thanks.
Mike Jackson - Chairman & CEO
Well, I certainly welcome sophisticated astute investors such as Warren Buffett and George Soros to auto retail. It's not a new experience for the auto industry, particularly not for AutoNation. I would observe that Eddie Lampert invested in us 15 years ago and owns 20% of the Company today. Bill Gates, through his fund, Cascade and Michael Larson have been with us for over a decade and own 15% of the Company. So having astute, sophisticated, long-term investors is not new to us and I welcome more to auto retail. I think it's absolutely a validation of the attractiveness and the sustainability of auto retail.
Now as far as the pace of consolidation, I see no change. There will be a gradual evolutionary consolidation into larger entities' hands whether they are public or private. If I look at it right now, the publics are at 7% to 8% and if I take the top 100 retailers in America, it's around 20% and if I go back a decade ago, that was maybe 15%.
And why is the consolidation gradual and evolutionary is because you need willing sellers to come to a reasonable price, a fair price as to what to acquire the business for. There's a lot of emotion invested in independent entrepreneurial family businesses that in many cases have existed for over a generation. And if you try to preemptively buy that strictly on price, the only way you can get that deal done is to dramatically overpay. Certainly the industry for over a decade has shown an understanding of this fact and the discipline around price and certainly the new entities that you called out have all built their enterprise based on paying a fair value price, not overpaying.
So I don't think there's any change there. I think it will be a gradual evolution. I think though having larger players in the future is inevitable that as private entrepreneurs build up bigger entities, you need more financial muscle and a bigger balance sheet to go to the next level of consolidation. But, again, it will be a gradual evolution. Now whether those entities are public or private, I think that's a separate story. The big story is the top 100 is approaching 20% and where that line gets drawn between public and private will move over time.
As far as why Warren Buffett buys what he buys, that's a question you should address to Mr. Buffett. I met him years ago at Bill Gates' home. He asked me questions about auto retail and the auto industry. So I'm not surprised that he's in the space, but as to why Warren finally does what he does is far beyond my pay grade and I can't give you any insight there.
James Albertine - Analyst
Understood. Still waiting for a call back there actually.
Mike Jackson - Chairman & CEO
Good luck. I didn't even place the call. So there you go.
James Albertine - Analyst
If I may ask a quick follow-up though, just given your size and how well you've done recently and particularly in January results, there is some consternation out there at least I'm sensing as it relates to the credit market whether it's the risk of rising rates or what have you, I just want to know from your experiences what would be the first indicator or concern the metric that you'd be focused on the most? Is it residual values on the used side? Is there something out there that you're looking for that would make you incrementally negative because it doesn't sound like the credit market has tightened up? It sounds like it's just as available and supportive of a strong SAAR in 2015, at least early 2015.
Mike Jackson - Chairman & CEO
Yes, here's how I look at the credit market and what I watch for. The American consumer has approximately $12 trillion of all forms of debt outstanding of which auto loans are less than $1 trillion, let's say $900 billion, with the lowest default rate of any form of credit, lower than mortgages, credit card, student loans, whatever form of credit you want to point to. People pay their car loans. And by the way, that $900 billion is secured. It's not unsecured like credit cards or student loans; it's secured. And the industry never bought into the folly that a car is an appreciating asset like the financial service industry said about houses that they would always go up. Now the mindset of lending in automotive is it's a depreciating asset; it always goes down and structure the loan accordingly.
So I watch the lending. Now there is some risk on residuals in leasing, particularly around the price of gasoline because as the price of gasoline moves with a lot of volatility, it really affects the resale value of whatever's coming back into that market. So if you have very high gasoline prices and your Priuses are coming off lease, you're going to do very well. If you have very low gasoline prices and you have trucks coming off lease, you're going to do very well. So that's the only wildcard that lenders need to watch for.
As far as subprime for us as a company, when we retail 100 vehicles, eight of them are financed by a subprime loan. So it's a small part of the business for us at our level. That's not to say you can't find further out on the price spectrum a subprime business that is different, but for AutoNation that's not an issue.
As far as the overall interest rates, we expect gradual increases to start in 2015. We're thinking like 50 basis points in the course of the year and a bit more in 2016, but all that looks very manageable. So as far as 2015 is concerned, I think the safest prediction I've ever made about industry unit volume breaking through 17 million or being above 17 million is one of the lowest risk predictions I've ever made. 17 million will happen in 2015. We're very confident about that and if I look at the pent-up demand, economy moving at a better rate, there will be good years after that. Too soon to say what the actual number will be.
James Albertine - Analyst
Extremely helpful as always. Thanks again and good luck in the next quarter.
Mike Jackson - Chairman & CEO
Thank you.
Operator
John Murphy, Bank of America Merrill Lynch.
Mike Jackson - Chairman & CEO
Hey, John, how are you today?
John Murphy - Analyst
Good morning, guys. I'm doing well and congratulations, Mike Maroone. It's really been a pleasure and you've obviously done a great job. I do have one question for you though specifically. As you depart, will you be carrying a bat phone that you can be consulted on very quickly if need be? I know you've got great succession planning, but will you still be available?
Mike Maroone - President & COO
I consider myself a friend of the Company and will always be supportive of the Company and always be available to them. Thank you, John.
John Murphy - Analyst
Okay, great. Second question, as we look at the consolidation of the dealership base, it can happen in many ways and what we've seen is, like you said, the top 100 groups becoming a greater percentage of the total, but we're also seeing -- saw a massive reduction in dealerships from 2008 to where we are right now. As we think forward about this consolidation, Mike, is it possible that this happens without big acquisitions? Meaning, with your digital strategy and your focus on trying to expand your footprint and your reach, is there the potential to really consolidate sales without making big acquisitions as long as you have a presence in a market?
Mike Jackson - Chairman & CEO
Well, that principle has actually, John, guided our acquisition strategy for the last decade. Digital is a game-changer, brick-and-mortar still is valid and relevant. Therefore, for fulfillment and Customer Care base, you need all the brands in a given market to really make it work. It simply costs too much to ship product from market to market and to really control the entire experience and bridge the great gap that exists. You need to control it from end to end, you need to own the store, literally own the store, not have a relationship with the store, own the store, then you can dictate the processes and the technology in the store and you need to control and own the website. That's what we're pursuing as a totality. Now whether that leads to more rapid consolidation, that's bigger than I would predict. As far as it being a significant competitive advantage, absolutely.
John Murphy - Analyst
Okay. And then a second question, if we think about AutoNation Express just being launched in December, a lot of digital spending going on, a lot of spending on the national branding exercise, has there been any benefit from that to date in your results or is that largely still in the investment process and we'll see benefits further down the line?
Mike Jackson - Chairman & CEO
It's definitely in the investment process, John. Benefits are down the road, although I think branding AutoNation, that was part of this. That's been a tremendous benefit to our associates after two years to attract talent, retain talent. As far as awareness in the marketplace of the name AutoNation within our markets, Mike, you might have the exact numbers, it has already surpassed our legacy names. Think about that. Some legacy names we've been pounding on for 100 years and in two years the name AutoNation has surpassed it in awareness and consideration.
The next piece of the puzzle is transactional websites and traffic to our websites. Traffic to our websites is growing at double digits, significant double-digit rates. Our own websites now generate more business than all the third parties combined. So there is significant progress, but if I look at the level of investment relative to those factors, I would say we're still very much in an investment period and I would say that we'll certainly be for all of 2015.
As far as my conviction, are we on the right course or not, I'm 100% convinced, 100% convinced that the strategy we are pursuing over time will be a sustainable competitive advantage for AutoNation, which is one of the hardest things to do in business. Mike, do you have any marketing awareness numbers for us?
Mike Maroone - President & COO
No, but I think you're -- I don't have the number in my head, but you're correct in saying that every one of our formal local market names has been surpassed by the AutoNation name. There is not one that stands taller and that's within a very short period of time.
Mike Jackson - Chairman & CEO
So think about that, John. In two years, on the AutoNation brand, we've surpassed the legacy names, some of which were 100 years old.
John Murphy - Analyst
Yes, it's very impressive. But if we just think about this in totality though, it sounds like there's still a little bit of heavy sledding through 2015, but you'll reach a tipping point as we go from 2015 to 2016 where the investment fades and the benefits come in or the benefits at least usurp and outweigh the ongoing investment.
Mike Jackson - Chairman & CEO
Yes, we're not doing so bad in the meantime if you look at the fourth quarter. So we can afford to be in an investment phase and the internal thinking is that it will be gradual. It's not an inflection point where you flick a switch and you go aha or checkmate on everybody. We're really not -- I'm really thinking in a five-year block from today. So imagine this has been underway for seven years. We're now implementing in the marketplace; the initial reaction is fantastic. If I look out five years from now, I'm convinced we will be looking back on this investment phase and say, wow, that was great money that we invested. I'm convinced of it. But we have to go through an investment phase. And I should be clear, it's not cheap. I've been very straightforward. It's over $100 million, well over $100 million if you combine what we're investing in the brand and you combine what we're investing in technology to make our website attractive and transactional, plus the processes that have to change in the store. But this total integrated technology solution where a customer can seamlessly move back and forth between a online experience and an in-store experience we are convinced is the Holy Grail for automotive retail and you combine that with a brand where you control and own your own websites and you have a fulfillment footprint with a Customer Care to cover your fixed costs. This is a winning combination.
John Murphy - Analyst
Seems like you're going to grab a lot of marketshare over time.
Mike Jackson - Chairman & CEO
Let me just say on that, John, so the position I want to be in is to decide whether I'm going for share or margin. I want to control the margins in the future. If you become overdependent on third-party lead providers, you will lose control of your margin. So this isn't as much about having control of our future margins, which I'm absolutely convinced we will have much more say over or I can do the calculation and say we go for share or it's a combination of the both. But that's the position you want to be in.
John Murphy - Analyst
Yes, it's very impressive. Then just two last very specific questions. Parts and service obviously came in pretty strong. You guys are still talking about mid-single digits. It seems from like the recall activity that particularly GM is calling for this year versus last year on cash, it's almost -- at least half is coming in in 2015. So it means that the recall that was at the earliest curve of this wave is only half done. It seems like you'll get as much recall activity in 2015 as in 2014 if not more and the zero to 5-year-old car fleet continues to grow. So I'm just curious why you think there might be that slowdown in parts and service where that's just a reasonably conservative planning assumption --.
Mike Jackson - Chairman & CEO
It's reasonably conservative. That's our base plan plus exceptional recall is the way to think about it. It's very hard to predict exactly what the level of recall work that will be done particularly on recall on vehicles this old whether people will really bring them in or not. So mid-single digits is without the recalls. That's just what we're going to do with the business and then you can put the recalls on top of it. If you can figure out how much is actually going to be done, good for you. On the Takata recall, we estimate the industry has completed about 10% of that and on the ignition switch, it's about 40% complete, 50% complete. Now the question is on vehicles that old will that continue in 2015, we just don't know the answer.
John Murphy - Analyst
Yes, it's tough to call. And then just lastly specifically on used vehicle pricing, there's this constant consternation that pricing is going to come down. The Manheim Index is holding up reasonably well. You and the other public groups, as well as CarMax, continue to post positive average transaction prices in your used vehicle business. I know there's some mix that's going on here, but it seems like the reality of what's happening in the market is still very strong and as we get miles driven growing and the supply of vehicles is still relatively constrained, we could be in an environment where used vehicle pricing holds up better than people are generally perceiving. I'm just trying to understand what the disconnect is between this consensus view that used vehicle pricing is coming under pressure, but it's actually really not and I'm just trying to understand what you think is going on there.
Mike Jackson - Chairman & CEO
Well, if we look at the chart of the vehicle return rate, it definitely increases in 2015. It hasn't happened yet, but it will in 2015 and what that does to valuations we will adjust for. But here's my point, John, let's say used values come down because there's more availability -- let me see if I have that straight. My acquisition cost has gone down and I have more of them to buy. If I look at our used car capabilities that we've developed, that makes me even more optimistic about the used car business. I think we're really at a point where we can succeed either way. Now could there be an adjustment period if it moves with a lot of volatility quickly? Well, of course, there could be a quarter where that happens, but then you're on a new level and I have more space between -- I have more margin space between used cars and new cars.
So we're optimistic about the used car business and we think whatever's coming will be -- there won't be extreme volatility to it. I think that's the most important point and we'll be able to adjust to whatever the new circumstances are. But you well could be proven right that the demand for used cars is such that even with improved supply, and there will be improved supply in 2015, prices don't move that much. We'll have to wait and see. We'll manage it either way.
John Murphy - Analyst
Okay, great. Thank you very much and really fantastic execution, guys.
Operator
Patrick Archambault, Goldman Sachs.
Patrick Archambault - Analyst
Thanks, good morning. Congrats on a great result. I wanted to just follow up actually first on the SG&A leverage piece. It does indeed look like, based on the fourth quarter as you pointed out, not doing too badly in terms of the fixed cost absorption despite the fact that you've got some investments that are ongoing here. So as we look through 2015 where that -- there's still some investment to go, is there still an ability to see improved leverage in spite of this like you saw in 2014?
Cheryl Scully - EVP & CFO
Yes, Pat, this is Cheryl. We're really focused on cost discipline. So if you look at the fourth quarter with the seasonally strong Premium Luxury and Customer Care, you get some benefit from that on the gross side. If you look at the full year, we were just under 70% and that's where we continue to target. So we think as we look into 2015 and forward, the goal is still to continue being under 70% despite that continued investment in digital. There are some different levers we'll pull there and growth will dictate some of that, but that still remains the goal and we know that there's leverage there to be had. I think fourth quarter seasonally tends to be very strong. You do get some seasonality in SG&A, but certainly remain focused on staying below 70%.
Patrick Archambault - Analyst
And just on that, in terms of the performance, is it just pure operating leverage that is on your ongoing business that's offsetting the incremental costs or are there other savings that are still forthcoming? You mentioned, for instance, less reliance on lead generation companies, which I know are expensive, as maybe just an example.
Mike Jackson - Chairman & CEO
If I look at our cost for the third-party lead providers, my goal is to invest that money in the AutoNation brand rather than third-party lead providers. So we pay third-party lead providers X amount of money and it generates 14% of our business today. I would like to take that X amount of money and spend it on the AutoNation brand and whether that customer comes to us on the telephone driving in or through our website really doesn't matter to me, but my view is every time I spend a dollar on the AutoNation brand, it's a double win. I sell a car today and I build awareness for the future. Whereas when I spend money with third-party lead providers, yes, I get to sell a car today, but they take that money and build their brand and get the future sale. And maybe I get a shot at that and maybe I don't and most likely I have to compete on price to get the next one.
So this is over time. When we successfully execute this shift of resources from third-party lead providers to AutoNation, I think over time it makes the Company stronger and stronger. But my idea is not that I can simply take that money on spending with lead providers and not spend it anymore. I don't see that. I think it's reallocated to AutoNation marketing.
Patrick Archambault - Analyst
Okay, that's helpful. And one last one from me, just on the parts and service, I think getting back to maybe John's question, I understand how you guys are thinking about it, but more specific to the cadence of it, it does seem, right, based on actually what you provided there, 40% completion on ignition, 10% on the Takata and now obviously we have TRWs issue, it does seem that at least in the first part of the year, right, there's something to sustain pretty high comps, especially seeing the comps at the beginning of last year weren't as tough. So is there one of these things where we can expect similar performance maybe in the first half and barring anything unique kind of slows down in the second?
Mike Jackson - Chairman & CEO
Well, I would say that's for you to -- you'll figure it out. Directionally, we've given you a very clear picture of how we think about it. I don't see anything I would take exception with there in your assumptions, but we just don't know on these old vehicles how people are going to react. That's all I'm pointing out. So we've given you the number that we feel good about. We're going to grow customer care mid-single digits, plus whatever exceptional recall activity comes out and the where and when, do your best.
Patrick Archambault - Analyst
All right. We'll figure it out from our end. All right, thank you very much for the responses.
Operator
Rick Nelson, Stephens.
Rick Nelson - Analyst
Thanks and my congrats to Mike Maroone as well. It's been a great run, Mike. Thanks for all the help over the years.
Mike Maroone - President & COO
Thank you.
Rick Nelson - Analyst
I'd like to ask you about what appears to be marketshare gains in the fourth quarter on the new car side, if you could comment there and whether you think this branding in digital spend is really starting to kick in.
Mike Jackson - Chairman & CEO
I think our share is stable to plus, Mike, is that how I would describe it best? It's a hard thing to pin down exactly. So I would say it's probably on the plus side.
Mike Maroone - President & COO
I think it is plus and we've got benefit from our mix as well and our geography, so it's been good.
Rick Nelson - Analyst
And that strength in January unit sales appeared to have accelerated. Is that just easier compares with the weather or is it the underlying business?
Mike Jackson - Chairman & CEO
Yes, if you go back a year ago, Rick, I was very clear that I thought January and February last year were an anomaly and not a true indication of the market and thought we'd end up at 16,500 and we ended up at 16,500. So something definitely, whether it was severe winter weather or some other economic block, was going on in the first quarter last year that was temporary. What that means from a comp point of view is January and February are easy comps. I think our sales last January were flat 2014 versus 2013. So think about that, no increase whatsoever. So that's a very easy comp. So you can't take January now and extrapolate it for the full year. But to be off to such a good start for the year with everything else as I've described as a backdrop means our forecast that the industry will do 17 million looks pretty clear.
Rick Nelson - Analyst
Thank you for that. Finally, if I could ask you about Texas, if you're seeing any change there versus the rest of the chain (multiple speakers)?
Mike Jackson - Chairman & CEO
We've seen no change in Texas yet, no change in fourth quarter, no change in January, but the anecdotal stories of what's going on in Houston and other parts of Texas would lead one to believe that most likely Texas will have to make some sort of adjustment to this new price of petroleum and we're watching for it, but it hasn't happened yet. It's a reasonable expectation.
Rick Nelson - Analyst
That does sound reasonable. Thanks a lot and good luck.
Operator
Ravi Shanker, Morgan Stanley.
Unidentified Participant
Good morning, everyone. This is (inaudible) in for Ravi. Mike, let me first congratulate you on a successful career on behalf of the entire Morgan Stanley team here and thank you for your help over the years. A couple of questions just following up on Rick's question on Texas and if I could make it more generic for all the oil states. It was obviously a very strong volume quarter for you, but have there been any early signs of lenders in these oil states becoming less aggressive at lending terms which may have impacted sales?
Mike Maroone - President & COO
This is Mike Maroone. We haven't seen any pullback from the lenders and I think Mike's already said the business is tracking quite well. Our South Texas business, which is right in the energy corridor, performed very well in the fourth quarter and have not seen signs of disruption yet either on the lender side or on the volume side.
Unidentified Participant
Thanks. And just one quick follow-up on the Smart Choice program, any early indications of impact on either share, gross profit or even transaction times in those 30 stores?
Mike Jackson - Chairman & CEO
It's very early. We're just in South Florida and it's less than a month old, so it's too soon to say. The anecdotal reaction of the stores and the consumers is extremely positive. Those that have used it absolutely love it. The recommendational and repeat referral business is off the chart, but that's just an initial indicator and it's really too soon to draw any conclusions from that.
Unidentified Participant
That's good to know. And lastly, one housekeeping one. Parts and services obviously -- or the Customer Care business rather posted strong double-digit growth. Margins kind of declined year-on-year. Any color on what's driving that year-on-year decline?
Mike Maroone - President & COO
It's Mike Maroone. First, let me point out that our total margin for the whole Company was stable at 15.5. We did see some small pressure on the Customer Care margin, but it's really about a change we made and how we calculated our reconditioning rates and some of that moved to used vehicle margin. When we look at the core service business of customer pay and warranty, our margins were actually up slightly. So the margins that are subject to the marketplace were up and the ones we controlled internally we made some tweaks to and created that margin compression, but overall the total margin for the Company is stable.
Unidentified Participant
Thanks, guys.
Operator
Colin Langan, UBS.
Colin Langan - Analyst
Great, thanks for taking my question, and congrats on a good quarter. Any color on can you give an update on your website strategy, where are you, and how should we think about the IT spending directionally year over year? Is it going to accelerate or is it going to be about the same as this year?
Mike Jackson - Chairman & CEO
This is Mike Jackson. Our investment in AutoNation Express will increase significantly in 2015, as compared to 2014. That includes investment in the brand, includes investment in IT capabilities, and includes investment in the store as far as features that have to be in the store.
The IT part of that, Cheryl do you have any color on that?
Cheryl Scully - EVP & CFO
I think when you look for total year, I'd say the main metrics to look at are going to be the fact that we'll target below the 70%. I think the cadence of the actual investment is going to vary quarter by quarter. From a capital perspective, I'd say the costs are up within the aggregate but nothing I think that's not sustainable within the context of the total business.
Colin Langan - Analyst
Okay. Can you frame for this year -- I don't know if I missed this -- of your full-year 7% same-store increase, what do you think recall contributed to the growth this year? Do we kind of have a base of the health?
Mike Jackson - Chairman & CEO
I think it was around 30% of the growth came from recalls.
Mike Maroone - President & COO
Correct. That's in the quarter.
Mike Jackson - Chairman & CEO
In the quarter. For the fourth quarter, 30% of the increase in customer care growth was related to recalls.
Colin Langan - Analyst
Okay.
Mike Maroone - President & COO
And it was a total of 5.5% of the total customer care growth, so it still a relatively small piece, but clearly drove the growth -- drove some of the growth.
Colin Langan - Analyst
All right, thank you very much for taking my questions.
Operator
David Lim, Wells Fargo Securities.
David Lim - Analyst
Good morning. I just wanted to talk a little bit more about your e-commerce strategy. It looks like you guys are putting in a lot of money. Is this something that you may consider monetizing in the future to other dealer groups that may not be competing in your geographical areas?
Mike Jackson - Chairman & CEO
I really don't foresee that. That's not in our plan. We've created a common technology platform across the Company centered out of our shared resource center in Dallas, Texas. Within that critically is our lead management system and our customer relationship management system, which is proprietary called Compass and now we're building capabilities on our sites, transactional capabilities on our sites that have literally been several years in development to perfect how they work.
So it's quite an effort and the key to make the whole thing really compelling and different is that we control it from end to end. We own the websites, we own the stores, and we prescribe exactly how everything works from the store back through the websites back and forth in real-time. So when you talk about giving this out to someone else -- well, if they don't have the store process to align with our designing everything, it immediately falls apart. It's no longer an integrated technology solution that works from end-to-end. So we've had people approach us and ask us, but I don't know how much benefit it would really be worth and it's not in our plan.
David Lim - Analyst
Got you. The other question I have is with the advancement of all these vehicles, the technology, whether it be engine powertrain, infotainment systems, etc., do you guys eventually foresee the DIFM guys being squeezed out and more of the car park out there even outside of warranty start to flow back more into the authorized dealer base?
Mike Jackson - Chairman & CEO
Well, we certainly -- if we look at strategically what's happening here, on the one hand, in principle, the quality of the car is significantly improved year after year. However, the complexity and sophistication of the car goes up exponentially year after year and those who have the infrastructure and the expertise to care for them as you rightly point out becomes less and less. So if we can address the issue of why customers would leave the authorized dealer network, both convenience and cost, then the percentage we can retain for our Customer Care business is a significant opportunity. So we think we can grow our Customer Care business open-ended. The only question is the rate of growth.
David Lim - Analyst
Got you. So I mean in theory, Mike, if these become -- like if we look at electric vehicles, OEM electric vehicles or hybrid vehicles or as you said exponential improvement in technological complexity, in theory, the requirement of capital is going to be really be limited to you guys as well as some of the bigger groups. The local mom-and-pop shops may not have the capital to actually compete on that level. Would that be a fair commentary for where it is going forward? And given that, I mean wouldn't that give you a little bit more optimism of maybe even touching double-digit same-store sales growth on a more consistent basis way out in the future?
Mike Jackson - Chairman & CEO
Yes, way out in the future. So I think I'm not going to go beyond the statement that we can grow our Customer Care business open ended. The only question is the rate of growth. I will give you an update on the rate of growth year-by-year, but I'm not putting a stake in the ground today for let's say 2022.
David Lim - Analyst
Got you. Thank you so much.
Mike Jackson - Chairman & CEO
I think in principle you have a very valid point. I've long thought that, believed that and I think that's how it's playing out in the marketplace.
David Lim - Analyst
Thank you.
Operator
Brett Hoselton, KeyBanc.
Brett Hoselton - Analyst
Good morning. Maroone, Mike, congratulations, great career thus far and you've done the Maroone family name proud in the industry. So congratulations.
Mike Maroone - President & COO
Thank you very much. I appreciate that.
Brett Hoselton - Analyst
Bill Berman, you've got big shoes to fill, my friend, so good luck. I wanted to ask you on the digital expense, just very simply, how do we think about the spending going forward? Do you see a stepup in your spending plans into 2015 and into 2016 or are you already at a level where you're just going to continue at the same pace?
Mike Jackson - Chairman & CEO
Things are going so well, we're stepping up the investment in 2015. If I go back and look at it, remember when we launched the AutoNation brand, we stepped up investment in that and said, okay, then we'll see how it goes and we'll say what the next step was. Well, quite frankly, it went so well that we stepped up investment in 2014. We accelerated the plan in 2014, both investing in the brand and investing in digital technology.
Our results from 2014 are so good we're stepping up the investment in 2015 both in branding and in digital. And we still have gateways where we can slow down if we get reactions that would say we didn't get it all right, but so far everything is green lights. And I'm not shooting for a point where an aha moment where you can then say, oh, look at this number, look at this number, it all worked out, but we're convinced we're on the right track. So we're stepping up investment in 2015.
Cheryl Scully - EVP & CFO
And Brett, I would just add that it really becomes part of AutoNation's ongoing operating costs over time. So unlike rebranding, which was a discrete launch event, digital will get incorporated, become part of AutoNation's ongoing operating cost over time as we switch from a traditional bricks-and-mortar only strategy into more of an omnichannel and digital web strategy.
Brett Hoselton - Analyst
Okay, thank you. And then switching gears, just looking at your used vehicle same-store sales, the cadence. At the beginning of this year or 2014 kind of flat. In the back half of the year, you pushed up into that 6% to 7% range. What is it that's driving the improvement? I don't see easier comps driving the improvement. It seems as though either maybe increased supply or maybe some internal changes at AutoNation. What is it that is driving that improvement towards the back half of 2014?
Mike Jackson - Chairman & CEO
I answered that question on the call of the second quarter of 2014 where I clearly stated that we were understocked for various operating reasons in the first half of the year and we felt that we had taken measures in the second quarter to address it and I was very optimistic about used car sales for the second half of the year and Mike, how did we do?
Mike Maroone - President & COO
That's exactly it. We've had a couple of very strong quarters back-to-back where we had volume increases and margin expansion. I think it's our third straight quarter of really nice margin expansion. The team's worked really hard. We've got an excellent used car team. They are working really hard on pricing, working really hard on getting the right product and then the wind is there from an off-lease perspective. You've got 23% improvement in 2014, 19% improvement in 2015 in vehicles coming off lease. So supply is a big deal, but I think the execution by our operating team from coast to coast really was a big driver as well.
Brett Hoselton - Analyst
And then if I could, just one final conceptual question for you, Mike Jackson. Tesla, Mr. Elon, he would suggest that at some point in time we would be able to seemingly disaggregate the franchised auto dealer let's say between the OEM and the customer let's say possibly by servicing the cars over the Internet, so on and so forth. That's just kind of conceptually it seems like what he's driving towards or suggesting might happen to some degree. I guess my thought is how do you feel about that relative to your business model?
Mike Jackson - Chairman & CEO
I don't see it as an issue for us at all. We are investing $150 million to $200 million per year in just bricks and mortar, not counting the investment in digital and a huge percentage of that is for Customer Care, to expand our capacity there. And as I just said, I think that business grows open-ended.
With Tesla, well, I observe where his service centers are and I think he's going to have to address it at some point. The idea that these cars don't need to go anywhere to do anything I don't buy into. You can only do so much over the Internet with these vehicles and then you've got to have experts hands-on and people want to be able to do that in a convenient, friendly way. So as his owner base gets larger and as he wants bigger volume, I think he's going to need a different strategy, but that's just my opinion and for him to figure out but as far as what he's doing is a complete revolution, revolution for auto retail that's going to change everything, I don't buy into that at all.
Brett Hoselton - Analyst
Well, thank you very much and a great quarter. Congratulations.
Mike Jackson - Chairman & CEO
Thank you.
Operator
David Whiston, Morningstar.
David Whiston - Analyst
Good morning. Just two questions. First, looking at the press release at your operating profit contribution by segment, it looks like there was a really nice uptick in the Domestic contribution at the expense of the other two segments. Yet on the same page I'm seeing the Ford new retail unit volume was down. So can you just flesh out a bit what happened on the Domestic side that was positive to drive growth there?
Mike Jackson - Chairman & CEO
The drop in gasoline prices are a huge plus for the Domestic business. The American consumers have trucks on their mind. I assure you when the industry figures are finalized later today, I expect trucks to be over 55% of the mix and they were trending towards 45% of the mix a year and a half, two years ago. And let's face it, trucks are a strength of the domestic manufacturers, so that's a huge plus for them. Ford, at this moment, is caught in this huge changeover of the number one selling vehicle in America for the last 36 years, the Ford F-150. One plant is down still completely and the other plant is doing nicely, but they are literally in the midst of this changeover and if I look at the production schedules, I don't think we'll hit full availability on the F-150 till May, till May.
So their figures and our Ford figures are going to be impacted by that. The good news is, of the F-150s that we've received, we have customers waiting in line for them. They come in and go right out. There's no issues about the aluminum. They love the way it drives. They love the towing capacity, they love the vehicle dynamics. So it's all good, but this is probably one of the biggest production changeovers ever attempted in industrial history. Ford is well on the way to executing it, but it's going to be May until we have full availability of this vehicle.
David Whiston - Analyst
Okay. And last question is on the AutoNation Express initiative. Once down the road all the investment is done and you're at full operation across all your stores nationwide, do you plan to do an extremely extensive advertising campaign at really a national level to get the word out that shopping at AutoNation is not like going to other dealers?
Mike Jackson - Chairman & CEO
No, we've already started a campaign in South Florida on the first capability of AutoNation Express. It's up and running and as we move to other markets, we will begin marketing AutoNation Express and as the capabilities expand, we will begin to advertise the new features that are available to consumers. Again, here's the way to think about it. I'm going to take all that money we're spending with third-party lead providers and shift it over to advertising AutoNation and AutoNation Express. This over time gives us a much stronger position in the marketplace. That's the power of what's behind this idea, this concept, this strategy. I'm very much optimistic that it will succeed, but to your point it's already up and running. We're already advertising in our market in South Florida. We can put these commercials up on our website so that you can go there and see them.
Now we run the campaign for the markets that we're in with the capabilities as they go online. There is not a national ad idea. We would need a national footprint. So it's very much focused for the markets that we're in and as we move into new markets then of course, we would roll it into new markets.
David Whiston - Analyst
Okay. So something really extreme like a Super Bowl ad down the road is probably not on the table?
Mike Jackson - Chairman & CEO
Super Bowl ad is not on the table. Again, I have to make the point, we think bricks and mortar is extremely relevant. What happens within the bricks and mortar is changing dramatically and so we only own brick and mortar in our footprint and so it's an integrated solution between owning the entire experience from the website right through the process in the store. That's our concept and we would -- it's far in the future that AutoNation will be doing an AutoNation ad. I'm not even going to speculate on a date.
David Whiston - Analyst
Okay, thanks very much.
Mike Jackson - Chairman & CEO
Thank you, everyone, for joining us today.
Operator
This concludes today's conference. We thank you all for joining.