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Operator
Good afternoon, and welcome to A-Mark Precious Metals conference call for the fiscal second quarter ended December 31, 2020. My name is Laura, and I will be the operator this afternoon. Before this call, A-Mark issued its results for the fiscal second quarter 2021 in a press release, which is available in the Investor Relations section of the company's website at www.amark.com. You can find the link in the Investor Relations section at the top of the homepage.
Joining us for today's call are A-Mark's CEO, Greg Roberts; President, Thor Gjerdrum; CFO, Kathleen Simpson-Taylor; as well as JM Bullion's Co-Founder and CEO, Michael Wittmeyer. Following the remarks, we will open the call for your questions. Then before we conclude the call, I'll provide the necessary cautions regarding the forward-looking statements made by management during this call.
I would like to remind everyone that this call is being recorded and will be made available for replay via a link available in the Investor Relations section of A-Mark's website. Now I would like to turn this call over to A-Mark's CEO, Mr. Greg Roberts. Sir, please proceed.
Gregory N. Roberts - CEO & Director
Thank you, Laura. Good afternoon, and thank you for joining A-Mark's conference call. Today is a truly exciting and transformative day for A-Mark, and I'm looking forward to sharing a number of updates with you.
As you may have seen, after the market closed today, we issued a press release announcing A-Mark's agreement to acquire JM bullion. We also issued a press release with our financial results for the second quarter and first 6 months of fiscal 2021, which I'll touch base on before getting into the acquisition.
Q2 was another solid quarter for A-Mark and reflects the profitability we continue to see during these market conditions. Following the unprecedented volatility in the precious metals markets during Q1, which produced record profitability for A-Mark, the second quarter was characterized to slightly lower, but still strong product demand volumes and premium spreads. Taken together, these market dynamics allowed us to realize another strong financial performance this quarter, including generating $8.9 million in net income attributable to the company, which contributed to the most profitable first half of any fiscal year in A-Mark's history.
Our financial results continue to demonstrate the benefits of our unique business model, which is designed to generate steady and diverse revenue streams, normal market conditions and outsized profitability during volatile market periods, which is -- which we have been experiencing in the last few quarters. We've intentionally built A-Mark with 3 complementary business segments, which support one another and drive incremental and organic business across the platform.
A good example of this is our minting operations, which is anchored by our investment in SilverTowne Mint. Silvertowne provides A-Mark, Goldline and JM Bullion with improved supply during supply-constrained periods, which we've seen over the last few quarters. This tightly integrated and synergistic model also provides us with multiple growth avenues, including cross-selling opportunities for continued expansion. The resulting effect is our continued ability to capture increasing value across the precious metals market.
As I mentioned earlier, in addition to strong financial results for the second quarter, we also issued a press release today announcing the definitive agreement we have signed with JM Bullion, a leading e-commerce retailer of precious metals, to acquire the remaining 79.5% of the issued and outstanding shares of JM bullion, not currently owned by A-Mark. Before discussing JMB and the strategic rationale, I think it's important to provide some context.
A key driver of our exceptional financial results over the last several quarters are the strategic investments we have made to expand A-Mark's direct sales segment. This area of our business has grown considerably over the last several quarters and has contributed increasing profitability. A-Mark has been a leader in precious metals since 1965. Over that time, we've established a robust wholesale business with a market institutional customer list.
We've been able to grow our position in the market. Thanks to the high-caliber team we've assembled that has more than 100 years of industry experience in various commodity cycles and market conditions. Several years ago, we recognize the evolving customer buying patterns and how the Internet and e-commerce was dramatically changing the retail precious metals market. In response, we expanded A-Mark's presence and position in the retail market, initially through our minority investment in JM Bullion back in 2014, and more recently, through minority investments in 2 other precious metals, e-commerce businesses, each of differentiated customer bases.
For the past 6 years, we have been able to make further investments in JM Bullion and have enjoyed a highly synergistic relationship together. We are now very excited to add JM Bullion and its management team to our business. As the combination, A-Mark and JM Bullion will create the industry's preeminent fully integrated precious metals platform. Since its founding in 2011, JM Bullion has experienced tremendous success. JM's Co-Founder and CEO, Michael Wittmeyer, who is on the call with us today, leverage his team's expertise in e-commerce and search engine optimization to establish JM Bullion as a lead player in the precious metals industry.
Based on this success, A-Mark became increasingly comfortable with our minority investment, as Michael and his team proved our thesis that e-commerce was transforming how retail investors bought and sold precious metals. Over the past several quarters, we've watched JM Bullion execute exceptionally well to take advantage of favorable market conditions as well as manage unprecedented volume, packages and ounces sold. And we reached the conclusion that our respective businesses would be even stronger as a platform. And as the same goes, we truly believe 1 plus 1 is equal to 3. With that, I will turn it over to Michael to introduce himself, his company and the value he sees in joining A-Mark. Michael, welcome to the team, take it away.
Michael Wittmeyer
Thank you, Greg, and good afternoon, everyone. Thanks for having to join the call.
Today is a very exciting day in JM's history and evolution. It wasn't that long ago that JM was just 2 co-founders operating out of the basement in Lancaster, Pennsylvania, which really puts into perspective how far the company has been able to come over the last 9 years. Since our founding, we have established our company as an industry price leader, while exceeding customer expectations with fast, secure shipping and award-winning customer service.
We've been able to do that through the dedicated efforts of our team, along with the support of high-quality partners like Greg and A-Mark, who have helped JM pursue our mission to create one of the largest and fastest-growing online retailers of precious metals in the world. For those of you who aren't familiar with JM, our company enables individual investors to easily and efficiently purchase precious metals over the Internet. We offer a broad selection of gold, silver, platinum, palladium and copper products through our various company-owned websites and marketplaces.
Today, we operate 5 uniquely branded websites targeting specific niches with the precious metals market. These include, jmbullion.com, providentmetals.com, silver.com, goldprice.org, silverprice.org, along with our JM Ebay marketplace. We've experienced tremendous demand lately on our sites and for our products, particularly silver products as retail investors look to gain exposure to silver.
Direct consumer suppliers like JM have had a difficult time keeping up with the level of demand, which is at multiples from what we typically see. Now by partnering even more closely with Greg and the A-Mark team, JM will be able to leverage A-Mark's unmatched capabilities in product sourcing and minting to be even better positioned to serve our growing customer base's demand for precious metals products. Thank you, again, everyone. And I will now turn it back over to Greg.
Gregory N. Roberts - CEO & Director
Thanks, Michael.
With this acquisition, JM Bullion becomes the anchor in our direct-to-retail strategy, significantly bolstering A-Mark's capabilities and dramatically our consumer-facing footprint and brand portfolio. More typically, our strategic rationale for the acquisition is based on 5 pillars. First, JM Bullion provides channel diversification and significantly increases A-Mark's direct sales segment, which will represent approximately 50% of the combined company's pretax net income on a pro forma basis.
Second, JM Bullion will provide A-Mark with the ability to tailor its merchandising and pricing strategies to multiple customer demographics across the combined businesses 6 unique consumer-facing brands. The 5 currently owned by JM Bullion plus Goldline. With the acquisition of JM Bullion, A-Mark has significantly bolstered its direct to capabilities and broadened its consumer-facing brand portfolio.
Third, JM Bullion will add a centrally located distribution hub in Dallas, Texas, which will further improve A-Mark's ability to service its customers across the country as well as expanding our overall capacity of packages shipped.
Fourth, JM Bullion's proven and proprietary on marketing strategies enable it to acquire customers at attractive rates and realize average order values at over 50x its customer acquisition cost. On top of this, JM Bullion's rapidly going total number of users which grew at a 31% annual rate in 2020 adds 1.3 million new users to A-Mark's direct sales segment. This newly acquired customer base had an average order value of $2,020 in 2020, which will help drive additional profitability for A-Mark.
And finally, the A-Mark and JM Bullion leadership teams have significant precious metals market expertise and deep online and e-commerce experience. Given our familiarity with JM Bullion, in our close working relationship with its leaders and integrated work streams since 2014, we are confident that as a truly unified organization, we will be able to more effectively capitalize on the burgeoning demand for precious metals throughout online and e-commerce channels.
From a financial perspective, JM Bullion adds significant scale to A-Mark's already robust profile. For JM Bullion's fiscal year ended December 31, 2020, it generated net sales nearly $1.5 billion and gross profit of nearly $79 million, with pretax income in excess of $62 million. These strong financial results are being driven by improving customer metrics and KPIs including a 30% year-over-year increase in user base of $1.3 million. Of this amount, more than 300,000 users are classified as active, meaning they completed at least 1 transaction with JM Bullion during calendar 2020.
In terms of consideration and transaction structure, A-Mark will pay entity $138.3 million for the 79.5% of JM Bullion it does not currently own, implying a total valuation of JM Bullion of $174 million. Of the $138 million purchase price, $103 million will be in cash and $34.5 million will be paid in A-Mark common stock. A-Mark intends to finance the cash consideration with available cash on hand, along with net proceeds from any equity or debt financing, which we may determine to consummate prior to closing.
The acquisition is expected to close in the first quarter of calendar 2021, subject to customary closing conditions ambulatory approval. Following the close, Michael Wittmeyer; JM Bullion's Chairman, Kendall Saville, will join A-Mark's Board of Directors. Michael will remain CEO of JM Bullion, and will also assume the title of Executive VP of A-Mark's Direct sales segment. I will now turn the call over to Kathleen Simpson-Taylor, our CFO, to discuss our financial results for the second quarter and first 6 months of fiscal 2021 in more detail. Kathleen?
Kathleen Simpson-Taylor - CFO, Executive VP & Assistant Secretary
Thank you, Greg, and good afternoon, everyone. Turning to our financial results. Our revenues for fiscal Q2 2021 increased 44% to $1.52 billion from $1.06 billion in Q2 of last year. The increase in revenues was primarily due to an increase in the total amount of gold and silver ounces sold and higher selling prices of gold and silver.
For the 6-month period, our revenues increased 33% to $3.38 billion from $2.54 billion in the same period last year. The increase in revenue was primarily attributable to an increase in the total amount of gold and silver ounces sold and higher average selling prices of gold and silver. Gross profit for fiscal Q2 2021 increased 131% to $18.8 million or 1.24% of revenue from $8.1 million or 0.77% of revenue in Q2 of last year.
For the 6-month period, gross profit increased 233% to $54.9 million or 1.6% of revenue from $16.5 million or 0.6% of revenue in the same year ago period. The increase in gross profit for both the quarter and the 6-month period was due to higher gross profits earned in our wholesale sales and ancillary services and Direct Sales segments.
SG&A expenses for fiscal Q2 2021 increased 15% to $9 million from $7.9 million in Q2 of last year. The increase was primarily due to increases in insurance costs of $0.5 million; financial interest consulting costs associated with the acquisition of $0.4 million; compensation expense, including performance-based accruals of $0.3 million; and $0.1 million of advertising expense.
The increase in SG&A was partially offset by decreases in operating expenses of $0.1 million associated with our direct sales segment and depreciation and amortization expense reduction of $0.1 million. For the 6 months of the fiscal year, SG&A expenses increased 18% to $19 million from $16.1 million in the same year ago period. The increase in SG&A expenses was primarily due to increases in compensation expense, including performance-based accruals of $2.2 million, insurance costs of $0.4 million, financial and tax consulting costs associated with the acquisition of $0.4 million, computer software costs of $0.2 million and advertising costs of $0.2 million.
The increase in SG&A was partially offset by decreases in operating expenses of $0.3 million associated with our Direct Sales segment and $0.2 million for depreciation and amortization expense. Interest income for fiscal Q2 2021 increased 14% quarter-over-quarter to $4.5 million from $4 million in Q1 of fiscal 2021, but decreased 27% from $6.2 million in Q2 of fiscal 2020. This is as a result of fewer secured loans outstanding due to the drop in silver prices in Q3 of fiscal 2020.
For the 6-month period, interest income decreased 29% to $8.5 million from $12 million in the same year ago period. The decrease for both the quarter and the 6-month period was primarily due to lower interest income earned by our secured lending segment, partially offset by higher other finance product income. Interest expense for fiscal Q2 2021 decreased 1% to $5 million from $5.1 million in Q2 of last year. The decrease primarily due to a reduction in loan servicing fees, partially offset by an increase in interest expense related to product financing arrangements.
For the 6-month period, interest expense decreased 9% to $9.3 million from $10.2 million in the same year ago period. The decrease was primarily due to reductions in interest expense related to our trading credit facility and loan servicing fees, partially offset by increases in interest expense related to product financing arrangements and liability on borrowed metals.
For the second quarter of fiscal 2021, net income attributable to the company totaled $8.9 million or $1.16 per diluted share. This was a significant improvement from net income attributable to the company of $1.2 million or $0.17 per diluted share in Q2 of last year. For the 6-month period, net income attributable to the company totaled $32 million or $4.21 per diluted share, which compares favorably to $1.4 million or $0.19 per diluted share in the same period last year.
Turning to our balance sheet. At quarter end, we had $14.9 million of cash compared with $52.3 million of cash at the end of fiscal year 2020. Our tangible net worth at the end of the quarter was $104.9 million, up from $91 million at the end of fiscal year 2020.
That completes my financial summary. Now I will turn the call over to Thor, who will provide an update on our key performance metrics. Thor?
Thor G. Gjerdrum - President
Thank you, Kathleen.
Looking at our key operational metrics in the second quarter and first 6 months of fiscal 2021, we sold 479,000 ounces of gold in Q2, which was an increase of 12% from Q2 of last year, but down 34% from the prior quarter. For the 6-month period, we sold 1.2 million ounces of gold, which was up 20% from the same period last year. We sold 21.2 million ounces of silver in Q2, which was up 51% from Q2 of last year and down 12% from last quarter.
For the 6-month period, we sold 45.5 million ounces of silver, which was up 30% for the same period last year. Wholesale ticket volume, our second key metric, decreased 16% to 29,797 tickets from the prior quarter and decreased 3% from Q2 of last year. For the 6-month period, wholesale ticket volume decreased 3%, 65,138 tickets from the same period -- year ago period. While our ticket volume decreased, our average order size per ticket increased versus the comparable prior year periods, driving an increase in overall revenue.
The third key metric we evaluate is inventory turnover, which is a measure of how quickly inventory has moved during the period. For the second quarter, our inventory turnover ratio was 3.6%, which was down 28% from 5.0 in the prior quarter and up 9% from 3.3% in Q2 of last year.
For the 6-month period, our inventory turnover ratio was 7.9%, which was down 13% from 9.1% in the same year ago period. The decrease in our inventory turnover ratio was primarily due to higher product financing arrangements.
Finally, the number of secured loans at the end quarter totaled 1,324, an increase of 18% from the prior quarter and a decrease of 65% from Q2 of last year. The dollar value of our loan portfolio at the end of the quarter totaled $95.8 million, which was up 14% from the prior quarter and down 37% from Q2 of last year. It is important to keep mind that typically, the number of loans increases during periods of rising prices and decreases during periods of declining precious metals prices in the past 3 quarters, silver prices have rebounded, we have experienced growth in our CFC loan portfolio.
That concludes my prepared remarks. I will now turn it back over to Greg.
Gregory N. Roberts - CEO & Director
Thank you, Thor.
Our business continues to benefit from the sustained rally in precious metals. The acquisition of JM Bullion is truly transformative and will allow us to take even greater advantage, the burgeoning demand for precious metals through A-Mark's expanded online and e-commerce channels. This confidence is supported by A-Mark's favorable competitive position, industry-leading platform and proven business model. We believe this will translate to continued growth and profitability in the years ahead.
Before we open the call to questions, I would like to thank our valued shareholders for your continued support and confidence in myself and A-Mark. Without your continued support, this transaction would not be possible. I would also like to extend a warm welcome to the entire 100-person plus JM Bullion team, along with their valued customers, partners and suppliers. We look forward to having you join the growing A-Mark family.
Operator, please provide the appropriate instructions for the Q&A.
Operator
(Operator Instructions) Our first question comes from the line of Craig Irwin with ROTH Capital Partners.
Craig Edward Irwin - MD & Senior Research Analyst
Congratulations on this really interesting acquisition. Looks like an exciting opportunity that you're bringing together.
Gregory N. Roberts - CEO & Director
Thank you, Craig.
Craig Edward Irwin - MD & Senior Research Analyst
My first question I wanted to ask is about the synergies for -- back with the core A-Mark platform. Can you maybe share a little bit more detail on how JM and Goldline fit together? And maybe are there some external suppliers that can be moved from -- moved over to A-Mark? And then how does this -- how does this impact core operations at A-Mark?
Gregory N. Roberts - CEO & Director
Well, I mean, I think the cities we have seen, particularly over the last 12 months are very enlightening to us. I believe that what we have witnessed with some of the weeks and months that we have had where JM Bullion has had unprecedented demand and increase in transactions as well as Goldline's improved performance and the amount of transactions that they're conducting is that there's really no substitute for having an integrated inventory and logistics system with JM or with Goldline. And I think what we've seen now 2 or 3 times in calendar year 2020 and what we've really seen with the events that took place the first week of February, where we had an unprecedented amount of volume and customers coming into the marketplace is that having the material A-Mark having the material in 1 location and having it available to JM Bullion or Goldline to sell immediately is just -- it's a real game changer, and it really helps the retail facing units, provide product and get the product in the customers' hands faster than anybody in the marketplace.
And I truly believe that this combination, it will allow us to just really take advantage of these opportunities when we have the ability to move inventory from A-Mark to a JM customer in 24 or 48 hours, same with the Goldline customer. And that ability to have product available, really allows us to add new customers and to sell a customer as much as we possibly can or as much as the customer wants. And whether it's the SilverTowne Mint or whether it's the Sunshine Mint or any of the other suppliers that A-Mark has, A-Mark's size and ability to inventory product, finance product very cheaply and then make it available on a real-time basis to retail customers through JM or through Goldline is like to us, a game changer, and we feel it's just a natural progression.
But really seeing the machine work and seeing 100,000 or 120,000 packages go out in a month to retail customers through our logistics sites and delivering those quickly is really what propelled us and caused us to really take a look at this transaction and be very enthusiastic about it.
Craig Edward Irwin - MD & Senior Research Analyst
Excellent. My second question is really about I really love the metrics you shared. Active users up 70% year-over-year. Total users up 30%, more than 1 million users added to the platform. There's a lot of things being tossed around these days, stagflation, inflation, stimulus spending. All scary for investors and everybody is looking for inflation protection.
Can you talk a little bit about how this is impacting the psychology of customers out there? And are you seeing indicators or what would you say are the best indicators that we're seeing a more committed, more active pool of buyers. And just as an aside, how does Bitcoin fit into the picture? It's something that also comes, the general conversation when we talk to investors about the increased interest and increased commitment of buyers to have a portion of their portfolio in precious metals?
Gregory N. Roberts - CEO & Director
Thank you, Craig, for a very broad question. I'll leave it to you to keep track of, if I answer each one of those in order or not. But let's start with macro events in the last 12 months. I think that you can pinpoint very easily the events in March of 2020 and COVID and the pandemic. And we can definitely point towards that from a logistics standpoint and from just the overall world kind of shutting down and slowing down and a little bit of through March, April, May and June. And that customer, I think, was probably more closely tied to our existing customers and our customers that are familiar with the marketplace. I view that customer base completely different than what we saw in August and September. And then what we are seeing today, January and February, I think there is quite a bit of difference in the mentality of the buyer. And I think it's very positive.
I think that for us, when we got to June, July, and we did see a little bit of a slowdown in new customer acquisition, and we did see a little bit of a slowdown in ounces sold, not for a long period, but for 30 days or so. You kind of believe there that maybe this was just COVID related, but we're seeing now and what we've seen since August and September, we've just seen much more macro interest in the stimulus, in political issues, in the devaluation of the dollar. We're seeing all the big buzzwords that are out there right now, and we're seeing that translate into the type of buyers that we're seeing. And I will say that, although I don't believe there's a correlation necessarily to a Bitcoin buyer versus a physical precious metals buyer, I will say that what's motivating people to buy Bitcoin is probably motivating our precious customers and the new customers that are running in the marketplace, which is a macro fear of economic deterioration of a devalue dollar of inflation and what is going to happen to the purchase price and the ability to use existing dollars and what will that cost -- what will products cost in the future. These are all things we're hearing.
I think that Mike and I are extremely confident and optimistic that the quality of the customer -- and we see this at Goldline. We always kind of look at the different type of demographic in buyers. The quality of the buyers that we have added to the platform in the just 5 to 6 months, and the average order size, the preponderance to buy a little bit more gold and silver, we just see a bigger wallet and a much bigger order side as well as first-time buyers coming in and buying significantly more in some cases than we have seen before. I think it's very telling. And historically, the Goldline we've seen is a bit more conservative, a little bit older, a little bit more interested in macroeconomics, issues that are going on. And what we saw early on in JM Bullion's evolution was a buyer that bought a little bit smaller average order size, generally bought silver, and in a lot of cases, bought the dips and bought when we saw price drops as somewhat of a bargain shopper.
In the last 6 months, that has changed completely, and Goldline and JM buyers and newcomers are much more aligned, much more similar. Particularly on the JM side, we're seeing much average order size and much higher -- much preponderance to gold and a higher initial order. I've seen some customers at JM that start off with an initial order of $5,000 to $10,000 and end up over a very short period of time, buying 6, 7 figures of precious metals. And that's that's very, very positive.
And then certainly, one of the reasons why we are very excited about this customer base that we're acquiring. The other thing which I just want to make a very strong point of is that in spite of a lot of people who believe that Bitcoin has -- is somehow going to be the next currency or the next hard asset, we've seen in conjunction and very closely tied in parallel as Bitcoin has gone from $10,000 to $40,000, it's very interesting to us that we've also experienced a record increase in new customers with a very high order size, which I just talked about, which would indicate to me that, although their circles might cross a little bit as it related to what they're looking at, they actually can and do perform in parallel and in conjunction through the exact same economics.
And then I don't want to get too much into what's happening, we're seeing in the first quarter. But certainly, the events that JM Bullion and Goldline and other precious metal dealers experienced January 30, 31 and February 1, as it relates to the buyers or the Wall Street buyers. I mean, we saw over that weekend, an unprecedented amount of new customers added to the platform and just new customers that we've never seen before, that were just a different type of buyer and a different. And to be quite honest, it put tremendous pressure on the physical metal product side. But I'm very happy to say that JM Bullion and A-Mark and Goldline, the 3 of us together delivered a tremendous amount of packages and products and it seamlessly to a whole new group of customers, which gave them a very good first time experience in precious metals.
Craig Edward Irwin - MD & Senior Research Analyst
Excellent. Greg, I also want to ask about the expansion -- capacity expansion over at SilverTowne, how is the new pizza of in? How is the debottlenecking that you've been doing there working? Are we operating close to maximum capacity now?
Gregory N. Roberts - CEO & Director
Today, we're operating at about 550,000 ounces a week in production. We did have just due to logistics and the pandemic, we had a little delay in receiving the new furnace or pizza oven. I'm happy to say that, as I speak, it is being put together and unpacked at SilverTowne Mint. And I think that's we're looking forward to bringing that capacity online within the next couple of weeks. I think that we will be comfortable within the next 7 days. We will be able to start forward selling that production probably for delivery around March 1.
So we will have that capacity online for the A-Mark traders to be -- to start selling and for JM to start selling within the next couple of weeks. But so far, we're very -- the machine arrived in great shape. The reconstruction, putting it together is going well. And we're very happy. I'd also like to add that Michael had the 3 or 4 months ago to buy his own pizza of it. And that will be delivered in a few weeks. And through this product with Michael and JM, we're happy to report, we have room, and we're adding the second furnace in pizza oven to the SilverTowne facility in Indiana, probably sometime in April or May.
Craig Edward Irwin - MD & Senior Research Analyst
And then last question, if I may. In the results for the quarter, your numbers are pretty good for the loan book, right? Your secured loan book, 18% growth sequentially. You're doing a good job rebuilding that book after the volatility kind of shook it out earlier this year. Is there maybe an opportunity to market secured loans to JM customers? Is this something that might be able to accelerate growth and expand the opportunity over the next number of quarters?
Gregory N. Roberts - CEO & Director
The simple answer is a strong yes. I would say that all of the products that A-Mark has will only make the customer experience better for the JM customers. And then obviously, 1.3 million retail Internet buyers who love precious metals that A-Mark can now offer, whether it be storage, whether it be finance, all kinds of things that we will be able to now offer to the JM customer base, plus all the things that Michael and I have talked about over the last 6 years that we really believe now will be the time to introduce products. I think, with the combined staff and the combined brain power, we will quickly be integrating things that Michael has as he's operated JM Bullion and just focused on growth and delivering products.
I think having the A-Mark team behind him and being able to delegate some of the ideas that we've had together, we're very enthusiastic about. Again, the 1 plus 1 equals 3 or 4 as it relates to being able to really create an unparalleled experience for the JM customers. Not to mention, I mean, as I said in my comments, Michael and his team at JM Bullion are one of the best that I've ever seen as it relates to online marketing, generation of new customers, bringing new customers efficiently price-wise and taking care of them onto the platform.
We experimented the last 6 months and actually had JM bullion provide some online marketing for Goldline in a limited capacity. And the success we've seen from Michael's team to be able to attract and generate the demographic that likes the platform has been just fantastic. And now that we're together, I can't wait to see what Michael and his team can do to bring more customers to the Goldline platform as well as look for ways that Goldline and its customer-facing products can meld and be connected to what Michael has done with JM Bullion customers.
Craig Edward Irwin - MD & Senior Research Analyst
Congratulations again for a really exciting acquisition here. This is going to be fun to watch.
Gregory N. Roberts - CEO & Director
Yes. Thank you, Greg.
Operator
Our next question comes from the line of Sarkis Sherbetchyan with B. Riley FBR.
Sarkis Sherbetchyan - Associate Analyst
Congrats on the acquisition, and Michael, welcome to A-Mark Greg, if I heard this correctly, was pretax income for JM Bullion $62 million for 2020?
Gregory N. Roberts - CEO & Director
Yes, you heard that correctly.
Sarkis Sherbetchyan - Associate Analyst
And that's on $79 million of gross profit dollars?
Gregory N. Roberts - CEO & Director
Correct.
Sarkis Sherbetchyan - Associate Analyst
So 78% of gross profit dollars are going to pretax income, it seems. Is there an opportunity for kind of further expansion on that margin take? Or do you think there's some investment there? Just help me understand what you're seeing from also a P&L opportunity perspective?
Gregory N. Roberts - CEO & Director
Yes, I'm going to let Michael answer that because he has some really exciting plans for new products that are in high demand with a little bit better profit margins. But I'll let Michael talk to that and maybe Michael can go through some SKU numbers of where we're today and where we hope to be with the help of A-Mark and all of our different vendors and suppliers.
Michael Wittmeyer
Yes, thanks for the question. I think there's certainly the opportunity to expand our baseline margins going forward, primarily through new and exclusive product development that we'll be able to do with A-Mark. Historically, we've been pretty much predominantly focused on customer acquisition and shipping packages. And frankly, we've had all the demand that we could even deal with. So this is an area of opportunity that now that we have additional resources and the A-Mark team there to help us with the supply chain and new product design.
I think we'll be able to bring in a lot of these items to market. So right now, historically, we've been somewhere between 1 in thousand unique SKUs on the website. We're a little lower right now because we've sold out of so many items. But going forward, I would say that our target will be to build to 3,000 to 5,000 SKUs in the next year or 2. And the bulk of those, which we add will be higher-margin products than we've historically offered, more collectible unique custom type ones. So looking forward to working on that together and think we have a lot of opportunities there.
Gregory N. Roberts - CEO & Director
Michael. I think the other point I want to touch on, and this could be both more of kind of the current environment of what we saw here in January and February as well as just kind of the opportunity at JM Bullion and A-Mark with the supply chain, right? So there's a lot of places that don't have physical product and stock. I guess, can you maybe help the folks listening to the call, understand what A-Mark's supply chain and JM's access and reach to customers. How does that work together kind of now and also going forward to service demand, where maybe at other locations, there just is no physical? And how does that relate to your spreads?
Thor G. Gjerdrum - President
Yes. You hit the nail on the head with that. Obviously, when there's not a product out there, and our competitors don't have certain core SKUs. Our ability to have those in stock is extremely meaningful. We have so much traffic and customer activity that were essentially only constrained how much product we can get. So obviously, this partnership completely changes that dynamic to where we can be front of line to access the SilverTowne production, A-Mark's that authorized purchaser at every relevant government in the world. So this is really a game changer for us in terms of being front of the line to keep our products in stock. And as you mentioned, obviously, if we have stuff that other companies don't, the premiums move in our favor accordingly. So very excited about that as well.
Sarkis Sherbetchyan - Associate Analyst
6
Good. And Greg, maybe if you can comment on route to potentially financing the transaction. It seems like there's a portion that's going to be A-Mark shares and the other portion seems to be cash. So just trying to get a sense for how you would imagine being able to complete the transaction, if you can speak to that, please?
Gregory N. Roberts - CEO & Director
Sure. Yes. We want to -- we obviously want take advantage of any opportunities we have to finance it that's in the best interest of all the shareholders that we have. I think as we said in the release, we're looking at a combination of company cash, a potential equity offering and potential debt offering. We're exploring everything right now. Our friends at Davidson and ROTH are helping us with that and explore different opportunities. And we believe that there's plenty of supply out there for us to put this together. And we look forward to getting started on that. And the Board and myself, and we'll be looking at what's the best deal for the shareholders. And that's what we're focused on. But we want to keep all of our options open and see what looks like the best opportunity for A-Mark.
Sarkis Sherbetchyan - Associate Analyst
Great. And for, if I can throw one your way. As far as kind of the current environment in volatility in spreads, can you maybe talk about what you guys are seeing just given the supply constraints and give the elevated level of interest in precious metals?
Thor G. Gjerdrum - President
Yes. I mean we're continuing to see elevated spreads, as we've talked about on some of these previous calls, really starting with the pandemic in the springtime. And I mean now into almost a full year, as Greg alluded to, there's really a number of tailwinds, we're continuing to see that, are not COVID related, whether it be events and Washington, other geopolitical activities. You've heard everyone on this call talk about where physical demand has been. So you're continuing to see strong demand. You've had issues like the folks running silver prices up and down very rapidly. Quite recently, really, all of those conditions are continuing to sustain a marketplace, where you're seeing unusually high premium spreads. At times, as Greg said, we've seen the market slow and come back. But in we're continuing to see pretty strong spreads, in particular, in silver products.
Operator
Our next question comes from the line of Mitch Almy with Wedbush Securities.
Mitchell Almy
Nice job adding to the business. A couple of questions. After you built when we first met, one of the things you were going to do was build your facility in Vegas and then you bought SilverTowne and then Goldline and then this continues. And then Sunshine, for most of that period of time, the market was sort of in and you took some market share from the folks.
And I'm wondering if you can just speak to what that gives you in terms of pricing power now, what it gives you in terms of flexibility? And then whether it makes sense to, at some point, bring all those things together, or if it's better, did they all keep their various little platforms out there and contribute that way as far as opposed to being part of the JM or the A-Mark brand, I guess?
Gregory N. Roberts - CEO & Director
Right. Yes. I mean, I think as it relates to the first question as it relates to having a supply and being able to make sure that AMR customers have supply and have product, I think certainly the Sunshine and SilverTowne deals are important to that. I believe that as we've talked about before, our guys at SilverTowne and what they've been able to accomplish, ramping up and working 24/7 and producing the quality products that they've been able to do and just make products that SilverTowne Mint really had never made before from a different sizes, different qualities, different designs. It's really helped create new SKUs for all of A-Mark's customers as well as help JM create new products that their customers are asking for.
And I think that Sunshine, as you know, we're very excited about our investment in Sunshine. at Sunshine is just a great operator, has been doing this forever. He really sets the gold standard as it relates to quantity of ounces and quality. And that's proven by the fact that all the sovereign mints come to him for the work he can do. And I think that SilverTowne has a great relationship with Tom and Sunshine, the Jamie and SilverTowne has a great relationship with the guys at Sunshine. And I think they're both learning from each other. And I think it's been -- what we've really found is that each site, each a little bit different very complementary, definitely all growing in the same direction. And so I don't, at the moment, believe that there's really any reason not to run all of our units as independent brands.
I think that Michael and JM accomplished the acquisition of Provident Metals about 1.5 years ago and integrated that very quickly into the JM Bullion platform, but continued to operate Provident as a stand-alone brand and website. And to be honest, what we found is that, that customer base at Provident is a unique a unique subset of the precious metals marketplace and that that customer base likes the Provident brand. Michael has been able to bring back a number of products that providence sold years ago. That had discontinued and was able to manufacture those products with David and at the SilverTowne Mint, and he's been able to bring back a number of new products that the Provident customers wanted to see.
So I mean, I think we run as one platform, as one brand, but my style is I like to let the different brands have their own anonymity and I feel like that's what works in our business at A-Mark.
Mitchell Almy
Great. Then I got a couple of kind of quick ones. As we did with JM Bullion, you established a stake back in 2014. And I guess, at some point, we established a stake or a convertible loan in Sunshine. And here, when business gets good, we learned you had these. And so it sort of begs the -- without giving any names, are there any more of these companies out there that are sort of strategic in the industry that you're on pieces of, that we look forward to possibly adding down the road?
Gregory N. Roberts - CEO & Director
For sure. I think that, again, as Michael demonstrated in the Provident deal, they had a unique following, and they had a diverse customer base that was -- that like the Provident products. And I think that certainly, as we look at opportunities out there, I think geographic location is important. I think, certainly, a customer in Canada or a customer in Europe might -- that customer may like dealing with a local company. And I believe that A-Mark is very well positioned that if the opportunity presents itself. And I think this -- Michael and I will certainly look at every opportunity.
But I do believe that there is the potential for more consolidation. And as we've said in our filings before, we have an opportunity and an option to take a greater stake in Sunshine, and that's something as Tom believes it's a good thing to do, as Tom grows his business. I don't see any reason why A-Mark wouldn't take advantage of -- we are -- we have an option to convert our debt into equity and as performs and Sunshine performs, I think we will definitely take a strong look at that.
Mitchell Almy
Super. Who is going to buy the bars that come out of the And there's just -- and are these something that are currently available on the market here in the U.S.
Gregory N. Roberts - CEO & Director
I believe that the guys at SilverTowne Mint are going to be able to produce product there that puts out of this machine that is very similar to other products in the marketplace that are actually hand poured or struck. These will be cast products. I mean, I would think of it a little bit more like, let's call it, in silver, you would call 100-ounce bars are the most likely product that we can make very efficiently and cheaply in this machine. It's not going to take the place of a real high-quality struck 1 ounce silver point. But I believe we can mimic the quality of a poured bar with this machine and do it very efficiently.
The beauty of these machines, these 2 machines are they run pretty much automated 24/7 with very, very little human interaction. And we just believe it's a game changer, and we could really use right now the extra 1.5 million to 2 million ounces a month of silver product that these machines will be able to make, hopefully, within the next 3 to 4 months. And again, give JM and give all the AMR customers access to product that they really need right now.
Mitchell Almy
Sure. And 1 final question. At the U.S. mint, where is your allocation right now?
Gregory N. Roberts - CEO & Director
With the U.S., mint?
Mitchell Almy
Yes.
Gregory N. Roberts - CEO & Director
We generally get anywhere between 25% and 35% of the Silver 1 ounce eagles. And the gold product is a little bit lower than that, but it can be around the same numbers. So it's -- the other event that's happened in the last few weeks in conjunction with there's some significant increase in demand is that the U.S. men has been on allocation, and they've had some limitations on what they can produce. And certainly, from what Michael and I can see right now, there's more demand for the U.S. mint products than what they can produce. So we're seeing some shortages there.
Operator
Our next question comes from the line of Chris Sakai with Singular Research.
Joichi Sakai - Equity Research Analyst
Greg, I just had a question on our sequential -- the sequential ounces of gold and silver sold ticket volume and inventory turnover all sequentially seem to be decreasing. Wanted to see without any of the are we seeing a some sort of industry trends here. And I wanted to see as well what Michael had to say about this with JMB.
Gregory N. Roberts - CEO & Director
Are you talking about our ounces and ticket counts in Q2 that we just reported, are you looking at those that they are down from the previous quarter? Was that the first question?
Joichi Sakai - Equity Research Analyst
Yes. Yes.
Gregory N. Roberts - CEO & Director
I would attribute that a little bit to timing. And I think I can speak for Michael on this because we talk about it all the time. There was a -- in our Q2, up to the election, I would say that demand was good. For whatever reason, after the election, we saw a little slowdown in November. I think it was just everybody catching their breath. I mean it was a big buildup to the election. And I think that for the final 3 weeks of November and probably the first 2 weeks December, we did see a little bit of just to take a breather and catch your breath kind of thing.
But I will say that in the last week of December and certainly the first 5 weeks of 2021, we're seeing back to the very significant demand, good ounces, particular count, good premiums. And it's just -- we go through these periods. But I am -- I think both Michael and I are very excited and interested in how the demand has come roaring back. And maybe Michael can talk a little bit more towards what he's seen in the last 5 or 6 weeks?
Michael Wittmeyer
Yes. I would echo what Greg said that the latter half of December, I think, particularly after the Senate runoff elections into January, we started to see things really pick up across all the products we offer, but particularly on the gold side. And then the end of January, Greg touched on this earlier, but the whole silver squeeze movement on and they got all this media attention, that really spurred silver demand that we just haven't seen before. So we're just trying to keep up with it at this point.
Operator
(Operator Instructions) Our next question comes from the line of Richard Greulich with REG Capital Advisors.
Richard E. Greulich - President & CEO
I have 2 questions. The first is what is the balance sheet of JM Bullion look like in terms of the -- is there any debt attached to it?
Gregory N. Roberts - CEO & Director
There's no debt. Our transaction contemplates buying JM Bullion with no debt and a significant amount of tangible network that we will acquire as part of the deal. JM also anticipates doing a dividend prior to closing above the amount of tangible net worth that we will acquire. But the transaction contemplates no JM Bullion debt at at closing.
Richard E. Greulich - President & CEO
Okay. And in terms of your financing the cash portion of it, the -- while it was mentioned to convert a possible convertible debt offering. Are you considering at all just a straight debt offering?
Gregory N. Roberts - CEO & Director
I think that we are considering everything. And any product or anything that we can look at. And I don't think we do on any one thing yet, but certainly a debt offering or an equity offering is definitely possible. I think also, our balance sheet and our cash gives us flexibility to do whatever is in the best interest of the shareholders. And we're taking a very careful and look at that.
Richard E. Greulich - President & CEO
And do you believe that there's an opportunity for a private equity offering at a premium to what the public equity offering might be?
Gregory N. Roberts - CEO & Director
That is not something I've contemplated yet, but I appreciate you offering the suggestion.
Operator
Our next question comes from the line of Craig Irwin with ROTH Capital Partners.
Craig Edward Irwin - MD & Senior Research Analyst
I know this is a hard question, that's because of the availability of product right now. But if you were to go peak fear, right, in the -- when COVID was becoming a real issue and activity recently with Wall Street bets read it. How would you compare the differential activity sort of on a weekly basis between the different peaks in demand. And would you say that the surgeon activity we've seen recently is similarly as broad-based, and would you maybe call it based on the number of incremental buyers, up more than 100% year-over-year in the market at this point.
Gregory N. Roberts - CEO & Director
I mean, I'll try to answer that. I mean, I don't know -- I can't really get into the mind of every buyer of silver or gold right now. But I will say that the quickness and the ability to just rally a group of people to buy the same product all at the same time is probably not something we've ever seen before. I would say that, that is unprecedented. And I think if you look at the weekend of the last 2 days of January and February 1, and you went to the SLV envelope and then just the amount of silver that traded on the London exchange. I don't know that there's ever been a combination of physical buyers, ETF buyers and futures buyers that have ever come together so quickly in a 72-hour period. And I think that's -- it's definitely unusual for us. I think it says a lot about how little silver is out there and how little gold is available and that when a brand-new group of people decide they want to buy a product or buy a stock or buy an equity, it definitely is a game changer.
And I think that we're very curious, and we want to see how this plays out. And we'll do everything we can. I mean, Michael was on CNBC a few times through that. We were mentioned. JM Bullion was mentioned in a number of pieces that promoted the best place to buy silver. And that kind of promotion that kind of exposure of Michael and JM Bullion to the retail over buyers was really just astonishing for us.
Craig Edward Irwin - MD & Senior Research Analyst
Excellent. And then another follow-up question. So acquisitions like this are never completed in a fortnite, right? You've obviously been working on this for several weeks. Can you -- okay, that's a confirmation. So this predates the activity that we've seen in the last couple of weeks. Can you maybe clarify for us the metrics, the customer counts, are these updated for the activity in the last couple of weeks? Or are these maybe December 31 numbers, that might need updating after all the metrics are in at the end of your March quarter.
Gregory N. Roberts - CEO & Director
We just -- Michael and JM just finished their audit. So the numbers you are, I believe, are as of December 31. So they do not yet incorporate the activity that we've seen in 2021. So we've identified some metrics that we really want to use going forward, and we're looking forward to comparing what will be A-Mark's Q3 once we have that information from JM at the end of this current quarter, but they're not in those numbers at the moment.
Craig Edward Irwin - MD & Senior Research Analyst
Okay. And then can you maybe quantify for us or estimate for us what the Q1 activity looks like as far as increased customers, increased repeat customers with the very strong activity we've seen in the last couple of weeks?
Gregory N. Roberts - CEO & Director
It's probably not -- it's not good to talk about exact numbers. I will just say that when we have numbers that we can put out, we will. And right now, I think that -- I can't imagine really that we haven't had just a tremendous amount of customers. I think it's been a very active period for new customer acquisition. And certainly, from the numbers that we're seeing related to JM's performance and A-Mark's performance, the first 5 weeks are -- have been particularly robust and active.
Operator
At this time, this concludes our question-and-answer session. I'd like this call back over to Mr. Roberts for closing remarks.
Gregory N. Roberts - CEO & Director
Thank you, Laura. Thank you all for joining our call today. As always, we appreciate your interest and continued support. We look forward to keeping you apprised of A-Mark's progress going forward.
Operator
Before we conclude today's call, I would like to provide A-Mark's safe harbor statement that includes important cautions regarding forward-looking statements made during this call.
During today's call, there were forward-looking statements made regarding future events; statements that relate A-Mark's future plans, objectives, expectations, performance, events and the like are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 in the Securities Exchange Act of 1934. Future events, risks and uncertainties, individually or in the aggregate, could cause actual results to differ materially from those expressed or implied in these statements.
Factors that could cause actual results to differ, including the following: the failure to execute the company's growth strategy as planned; greater-than-anticipated costs incurred to execute the strategy, changes in the current domestic and international political climate; increased competition for A-Mark's higher-margin services, which could depressed pricing; the failure of the company's business model to respond to changes in the market environment as anticipated; general risk of doing business in the commodity markets; and other business, economic, financial and governmental risks as described in the company's public filings with the Securities and Exchange Commission. The words should, believe, estimate, expect, intend, anticipate, foresee, plan and similar expressions and variations, therefore, identify of such forward-looking statements, which speak only out of the dates on which they were made. Additionally, any statements related to future improved performance and estimates of revenues and earnings per share are forward-looking statements. The company undertakes no obligation to update or revise any forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements.
Finally, I would like to remind everyone that a recording of today's call will be available for via link in the Investors section of the company's website.
Thank you for joining us today for A-Mark's earnings call. You may disconnect your lines at this time.