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Operator
Good day, ladies and gentlemen, and welcome to the ACADIA Pharmaceuticals Second Quarter 2017 Financial Results Conference Call. My name is Imani, and I will be your coordinator for today. (Operator Instructions) I would now like to turn the presentation over to Lisa Barthelemy, Senior Director of Investor Relations at ACADIA. Please proceed.
Lisa Barthelemy - Senior Director, Investor Relations
Thank you, Imani. Good afternoon, and welcome to ACADIA's Second Quarter Financial Results Conference Call. This call is being recorded, and an archived copy will be available on our website at www.acadia-pharm.com through August 22, 2017.
Joining me on the call today from ACADIA are Steve Davis, our President and Chief Executive Officer; Michael Yang, our Executive Vice President and Chief Commercial Officer; Todd Young, our Executive Vice President and Chief Financial Officer; and Dr. Serge Stankovic, our Executive Vice President and Head of Research and Development.
Before we proceed, I would first like to remind you that during our call today, we will be making a number of forward-looking statements, including statements regarding our strategy, the timing, results or implications of clinical trials, other development efforts or regulatory approvals; the benefits or advantages to be derived from future approval of, and the future development or commercialization of our products and product candidates, in each case, including NUPLAZID or pimavanserin; and future commercial and financial results.
During our call today, we may use words such as anticipate, believe, could, expect, intend, may, plan, potential, predict, project, should or the negative of those terms and similar expressions that convey uncertainty of future events or outcomes to identify these forward-looking statements. These forward-looking statements are based on current information, assumptions and expectations that are inherently subject to change and involve a number of risks and uncertainties that may cause actual results to differ materially from those contained in the forward-looking statements.
These factors and other risks associated with our business can be found in our filings made with the SEC. You are cautioned not to place undue reliance on these forward-looking statements, which are made only as of today's date. ACADIA disclaims any obligation to update these forward-looking statements.
I'll now turn the call over to Steve Davis, our President and Chief Executive Officer.
Stephen R. Davis - CEO, President and Director
Thank you, Lisa, and good afternoon. Today, I'll comment on the continued growth of NUPLAZID, together with an update on our program in Alzheimer's disease psychosis or AD Psychosis. Following my remarks, Todd will review our second quarter financial results, Michael will highlight our commercial results and priorities and then we'll open it up for Q&A. By the way, Serge is also on the call today, and he will also be available to answer questions.
Today, we're focused on delivering on strategic priorities that we believe will drive long-term value. Our highest priority is the continued successful commercialization of NUPLAZID. Our goal for NUPLAZID is to be the standard of care for patients with PD Psychosis. Our second key priority, of course, is the advancement of NUPLAZID in the 5 additional indications we are currently pursuing. This includes advancing our AD Psychosis program into Phase III in the next couple of months, together with the execution of ongoing studies in schizophrenia inadequate responders, schizophrenia negative symptoms, Alzheimer's agitation and major depressive disorder.
Turning now to NUPLAZID. A little over 1 year post launch, we have a great appreciation of the significant needs that exist for PD Psychosis patients. And that understanding reinforces our confidence in the market potential and the ability for NUPLAZID to address those needs. In the second quarter, we saw strong performance. NUPLAZID pro forma net sales in the quarter were $26.9 million. With the change to the sell-in accounting method, we also booked a one-time $3.6 million in deferred revenue. Thus, we are reporting aggregate net sales of $30.5 million in the second quarter.
Let me briefly note some key NUPLAZID highlights. We are seeing positive momentum across our business, both with new and continuing patients and the addition of new prescribers. Michael will comment a bit further on this in his remarks. We increased our penetration into long-term care with the deployment in early Q2 of 25 additional sales reps. Position awareness and the intent to prescribe continues to grow, and we made important inroads on caregiver and patient education about PD Psychosis. Access and reimbursement remains strong for NUPLAZID with full Medicare coverage and commercial coverage now over 94%. We are developing a single 34 milligram capsule that we plan to introduce into the marketplace in the second half of 2018. As you know, 34 milligrams is the approved dose. This will replace the 2 17-milligram tablets that we launched with. And we are seeing what appears to be very good duration of therapy with NUPLAZID. Although we see some fall-off in patients in the first month or 2 after starting therapy, which, by the way, is quite typical of CNS drugs, once we get past this initial period, the continuation rate is looking very encouraging.
So overall, patients are having a positive experience with NUPLAZID. They like the way the drug works, they are tolerating the medication very well and the distribution network is relatively easy. As a result of the positive dynamics we're seeing, we believe NUPLAZID will continue to experience good growth for the remainder of the year and expect net sales for the full year 2017 to be in the range of $105 million to $115 million.
Let me turn now to our program with pimavanserin and AD Psychosis. Pimavanserin is, of course, the generic name for NUPLAZID. Based on the positive Phase II data announced last December, we're excited about the potential of pimavanserin to address psychosis in patients with Alzheimer's. Currently, there is no drug approved by the FDA for this disorder. We previously stated that we would hold an end of Phase II meeting with FDA around midyear, and we've now done that. We went into the FDA meeting with data from our Phase II work, and a thoughtfully constructed clinical plan for completing development. I'm pleased to report that we came out of the meeting with the same plans that we went in with, and we feel like we have a very clear path towards registration. We plan to commence the Phase III program in the next couple of months and look forward to sharing more details about the program at that time.
Additionally, our abstracts on the Phase II study of pimavanserin in AD Psychosis was recently accepted for presentation in a symposium at the Clinical Trials on Alzheimer's Disease or CTAD Annual Meeting. This meeting will be in Boston in the first week of November. At the CTAD meeting, scientific experts will address the importance of serotonin in AD Psychosis. They will also discuss data from our Phase II study and they will review these results in the context of historical Alzheimer's disease psychosis trials. So as we look ahead, we're excited to share more data on AD Psychosis, and we're also excited about continuing to advance our 4 other CNS programs in development.
And with that, I'll turn the call over to Todd who will discuss our second quarter financial results.
Todd S. Young - CFO and EVP
Thanks, Steve, and thanks, everyone, for joining our call. Today, I'll discuss our second quarter financial results, as well as net revenue guidance for the full year 2017, plus expense guidance for Q3. For first half results, please see today's press release or our 10-Q filing. In the second quarter of 2017, we recorded $30.5 million of net product sales using the sell-in accounting method. We transitioned to the sell-in method in Q2, which means we are now recognizing revenue at point of sale to our specialty pharmacy and specialty distributor partners, rather than waiting to recognize revenue when a specialty pharmacy dispenses NUPLAZID to a patient or when a specialty distributor sells NUPLAZID into a long-term care pharmacy or government facility.
Our changes to the sell-in accounting method from the sell-through accounting method required us to recognize the $3.6 million of deferred revenue that we had accumulated on our balance sheet as of March 31, 2017. This one-time catch up amount will not occur in future quarters.
In our press release this afternoon, we provide a table that states what our net revenues would have been if we had been in the sell-in method since launch. As the table shows, our Q1 net revenue would have been $16.8 million. Our Q2 net revenues under the sell-in method was $26.9 million, excluding the one-time adjustment for the accounting method change. The $10.1 million increase in net sales under the sell-in method was driven by the following items: The underlying demand growth for NUPLAZID from both new patients and continued refills from our existing patient base; a one-time benefit from the change at the start of Q2 in our free drug program from 30 days to 14 days; the price increase we implemented at the start of Q2; and improvement in our gross-to-net adjustment from approximately 26% in Q1 to approximately 18% in Q2.
As noted on our last call, we expected Q1 to have the highest gross-to-net adjustment of the year as Medicare patients renew and go through the donut hole starting at the beginning of each calendar year.
As we move to the second half of 2017, we feel good about our current cash and investment securities position of $417 million. From a cash flow perspective, for the second quarter, cash used in operations was approximately $50 million. On the expense side of the P&L, total operating expenses including cost of goods sold for the second quarter of 2017 were $98.9 million. This amount includes $18.2 million of noncash stock-based compensation.
Our R&D expenses increased to $34.2 million in the second quarter from $20.5 million in the second quarter of 2016. This year-over-year increase in R&D was driven by the expansion of our CNS development team and the initiation of clinical studies in 4 new CNS indications.
Our SG&A expenses increased to $61.5 million in Q2 2017 from $50.8 million in the second quarter of last year. This year-over-year increase has been driven by the timing of the NUPLAZID launch in the second quarter of last year.
As Steve noted, for the full year 2017, we expect net revenue to be between $105 million and $115 million, which includes the Q2 impact of the one-time $3.6 million adjustment associated with the change to the sell-in revenue recognition method. In the third quarter of this year, we expect our R&D expense to be in the low $40 million range and our SG&A expense to be in the high $60 million range, as we continue to invest in the life cycle management of pimavanserin and the continued growth of NUPLAZID in PD psychosis. As a reminder, all expenses provided in our press release and in the call today are U.S. GAAP amounts that include noncash stock-based compensation. And with that, I'll turn the call over to Michael.
Michael J. Yang - Chief Commercial Officer and EVP
Thanks, Todd, and good afternoon, everybody. As Steve and Todd mentioned, we saw strong quarter-over-quarter growth and good uptake in underlying demand. Our goal for NUPLAZID is to be the standard of care for PD Psychosis patients by adding new patient starts at a healthy rate, while keeping patients on treatment longer.
We continue to focus significant effort on working with physicians to identify appropriate new patients, and in addition, we have strengthened our commercial effort on caregiver and patient engagement as well as optimizing our approach in the long-term care market segments. I would like to thank our commercial and medical teams for their tireless efforts in educating physicians on the appropriate use of NUPLAZID to benefit patients with PD Psychosis.
We are making great strides in our promotional efforts for NUPLAZID. For example, we have observed in our most recent survey of physicians we target a very healthy trend. Between March and June of this year, the number of these targeted physicians indicating that NUPLAZID is becoming their first line pharmacological choice for treating PD Psychosis, increased from 18% to 30%. Among movement disorder specialists, this increase was up to 33%.
As I highlight in the past, the caregiver is a key stakeholder in the dialogue and treatment process for PD Psychosis. While there is broad awareness among physicians that Parkinson's disease is a chronic and progressive disorder in which symptoms such as psychosis may emerge over time, the market research shows that patient and caregiver awareness of psychosis as a condition of PD, is actually quite low with awareness percentages hovering in the single digits.
We need to change this. During last quarter, we executed well over 150 programs executed at caregivers and patients, designed to raise awareness of the hallucinations and delusions associated with Parkinson's disease. Pre-and post program market research suggest that these programs are beginning to bear fruit. Unaided consumer awareness of psychosis increased significantly following participation in these programs with around 70% of consumers indicating that they initiated the conversation with their physician about PD Psychosis symptoms and used NUPLAZID as the treatment choice. We knew at launch that long-term care or LTC, would be an important segment of our business, and we quickly assessed that we are not resourced with enough scale to capitalize on that opportunity. In the second quarter, we trained and deployed an additional 25 people to this important channel, bringing our total number of LTC reps to 50. As a reminder, we now have a total of 155 sales reps.
As we've commented before, Parkinson's disease patients presenting to an LTC facility often have psychotic symptoms, which is a common reason for admission, and as a result, represents a high potential source of new patient starts. I'm pleased to report that CNS released new nursing home interpretative guidance, which, for the first time, recognizes PD Psychosis. This is an important development as recognizing PD Psychosis as an enduring, aggressive disease will help our efforts to advance the appropriate use of NUPLAZID for residents in the LTC setting. This guidance will go into effect later this year. Initially, we estimated our specialty distributor channel, which includes LTC, the VA and TRICARE would represent about 20% of our business. Today, it represents a quarter of our business.
Given the favorable access of reimbursement for NUPLAZID, at the beginning of the second quarter, we moved to a 14-day, free product program from our original 30-day program. I'm pleased to report that this transition went smoothly. In addition, we saw a favorable patient response to our additional staffing of nurse educators at NUPLAZIDconnect, who can help guide patients through the drug and patient access process.
In summary, we continue to make significant progress towards making NUPLAZID the standard of care for patients with PD Psychosis. We are encouraged by the enthusiasm for the product and the positive impact NUPLAZID has had on patients and their families. With that, I'll now turn the call back over to Steve.
Stephen R. Davis - CEO, President and Director
Great. Thanks, much, Michael. I may have misheard but I just wanted to clarify that cash used in operations was approximately $59 million, 5 9 million dollars in the second quarter.
So going to closing, we continue to make significant progress toward achieving our top priority of making NUPLAZID available to every PD psychosis patient who can benefit from it. NUPLAZID's unique mechanism of action and pharmacological profile represent a transformational innovation in the treatment of psychosis in PD and make it a strong candidate to reduce the burden of the other major CNS disorders we are studying. We expect 2017 will be another important year of progress and growth for ACADIA.
Lisa Barthelemy - Senior Director, Investor Relations
Thanks, Steve. At this point, we will begin the Q&A portion of our call. (Operator Instructions) Operator, please open the call for questions.
Operator
(Operator Instructions) And our first question comes from the line of Tazeen Ahmad.
Tazeen Ahmad - VP
Maybe a quick one on modeling first. I'm just wondering if you could tell me -- I know that the gross-to-net for this quarter was 18%, are you expecting that to be the going run rate? Or could it still fluctuate? You're still relatively early in your launch, I want to get a better sense of that for the model. And then also, Michael, can you just give us a sense of comparison wise the steepness of this launch trajectory relative to some of the other products that you've managed in that CNS space? And also, what changes since you've come aboard have you seen the most impact on sales from?
Stephen R. Davis - CEO, President and Director
Todd, do you want to take the first one?
Todd S. Young - CFO and EVP
Let me grab the first one, Tazeen. So we expect gross-to-net for the back half of the year to be in the mid-teens range.
Tazeen Ahmad - VP
Okay. And would that be your go-forward number?
Todd S. Young - CFO and EVP
As we've mentioned in previous calls, it's going to fluctuate over the course of the year. Q1 is always going to be highest quarter of the year just given the resetting of the donut hole for -- on an annual basis for patients. And so all patients that we have on product at the end of the year will all start over and just give an installed base of patients that will always drive up the gross-to-net percentage in Q1. The flip side of that is, by the time we get to Q4, typically the patients will have gone through the donut hole, except for new patients that we're acquiring during that quarter. So it will fluctuate over the course of each quarter but that's the guidance for the rest of this year and embedded in the financial sales numbers we gave for the rest of the year.
Tazeen Ahmad - VP
Right. Okay.
Michael J. Yang - Chief Commercial Officer and EVP
Hey, Tazeen. Listen, I think that we're real pleased with the rate of patient and physician acquisition we're getting. We're still getting new patients every week, every month and moving more of those physicians from trial and dabblers into stronger adopters. So a lot more that we can still accomplish. Of course the rate of growth is somewhat a function of patient identifications for new patient starts. Obviously, there's a high degree of patients who are treatment experienced and we're trying to convert those but also getting more and more treatment naive, or patients who were newly diagnosed, is really important. And that's just blocking and tackling, which is really one of the things I think we're seeing is, from a commercial playbook perspective, really sharpening our focus on the kind of who, what, wheres and whens of what we're doing commercially. Obviously, the a long-term care investment that we're making, there's still more. We're still on a growth curve there, and I think we're optimistic about that. And as I mentioned we're seeing pretty good traction with our caregiver and patient engagement strategy.
Tazeen Ahmad - VP
Okay. And then maybe the last question, Steve, is when should we expect to see details not only for the Alzheimer's program, but some of the programs that you've talked about that are entering the clinic?
Stephen R. Davis - CEO, President and Director
Yes. So let me take the Alzheimer's program first. You'll see more details on that when we commence the Phase III program, which is, I've mentioned, we expect to be in the next couple of months. And then you'll see even more details at the CTAD meeting in Boston in the first week of November. And I think in terms of the other programs, we're continuing to prosecute the enrollment of those programs and they all started in the -- at the end of last year, and we indicated at the time that we need to get some enrollment history ourselves to more precisely predict this. Most of these kinds of studies in this space and of this size take 2 to 2.5 years to enroll. And so that gives you a general idea of when you might expect to see data from those studies.
Tazeen Ahmad - VP
Okay. So in terms of the next data readout for any of these studies, it wouldn't be until 2018, second half the earliest, correct?
Stephen R. Davis - CEO, President and Director
Yes. I think that's right. I think that's right. At the moment, the depression study is probably looking like the most likely study to read out first. Serge is nodding his head. But we would expect the earliest to be in the second half of 2018.
Operator
Your next question comes from the line of Ritu Baral.
Ritu Subhalaksmi Baral - MD and Senior Biotechnology Analyst
Just some questions about the salesforce effort right now. Steve, early in your prepared remarks, you mentioned that there was sort of an early discontinuation phase. What are you seeing as the main reason for these early discontinuations? And then second question about the new reps, the 25 long-term care reps. Would you guys say that they're sort of running at full speed right now? Driving the long-term care business? And if not, how long it would take to sort of get there? And I have follow-up.
Stephen R. Davis - CEO, President and Director
Yes, I'll take the first one, and then I'll pass the second one about the long-term care reps on to Michael. I think as is the case with any drug -- excuse me, any drug in the CNS space, which is a little bit different than, for example, enzyme replacement therapy for ultra-rare life-threatening disease or oncology. But in the CNS space, typically the most common reason the patients discontinue is they just don't have an adequate response to therapy. In our phase II studies although we had highly significant and very compelling efficacy, even with our drug and even with those kinds of results, we had about 26% of patients that did not respond to therapy. Our drug is -- has a very favorable safety and tolerability profile, particularly relative to other antipsychotics. But even with that very favorable profile, we still had about 8% of patients that discontinued due to adverse events. So you're going to have a certain fall-off rate and that usually happens -- it happens is a lot steeper in the first month or two with any drug of this -- of this sort and I would say ours looks a lot like the other drugs from that simple perspective. The thing is we're very encouraged by is once we get past that initial phase of drop off, the drug appears to be very sticky. I think that's just a reflection of the -- what we believe is the very high-performance of the drug in this patient population. It works well, it's very well tolerated and I think patients, I think as a result, patients -- it looks like they're staying on therapy very well.
Michael J. Yang - Chief Commercial Officer and EVP
In regards to LTC operationally, we're fully staffed, trained, management team is in place and -- in the second quarter. So we I would say operationally are at full strength. Obviously, we're working through call lists and targeting and demand generation and sharpening our executional focus as we go into the second full quarter -- in the third quarter. But in the second quarter they were fully deployed and making an impact.
Ritu Subhalaksmi Baral - MD and Senior Biotechnology Analyst
So have they worked their way through those call lists. From our last conversation there, from what I understand, there is multiple call points within a single long-term care facility. Do you think that your reps have worked their way once through? And how many times do they have to go through the call list before they really start moving the needle at a certain center?
Michael J. Yang - Chief Commercial Officer and EVP
Yes. That's a great question. I would think that the way to think about it is, it is a system sell on a lot of cases where there are multifactorial call points, where there's a consultant pharmacist, the consultant physician, the nursing staff, the specialty distributor, and all those things are a complex and evolving ecosystem in each system. You should know that we -- if you recall, we had about 25 reps in the field. So some of those geographies and systems are existing and were well oiled and then some were transitioned and some are new. So it's a kind of a challenging thing to answer on a macro basis as to where we stand in all those systems. And typically, it takes more than 1 rotation through to make an impact. But I think we're very encouraged by the signals we're seeing in the second quarter, and I expect those signals are going to continue as it relates to the impact on LTC.
Ritu Subhalaksmi Baral - MD and Senior Biotechnology Analyst
Got it. And last quick question. Can you address any -- the current status of any recent sales-force turnover and open positions?
Michael J. Yang - Chief Commercial Officer and EVP
Yes, sure. I'm real pleased to report that we're at full strength. We don't have -- I don't think we have any lingering problem areas, opening areas. So we're at full strength.
Operator
And your next question comes from the line of Charles Duncan.
Charles Cliff Duncan - MD and Senior Research Analyst
Steve, a quick question for the commercial side. If you thought about the success in the quarter, are you most impressed with the number of new patients or the number of patients who are filling refills or even more broadly the number of new prescribers?
Stephen R. Davis - CEO, President and Director
Let me take a first stab at that, and then I'll ask Michael if he'd like to add any additional color. We're seeing positive growth in dynamics on all 3 of those fronts. So it's kind of hard to say what we'd be most excited about. I think the thing that -- it's been a pretty consistent theme from the beginning in terms of growth on all those parameters. The one thing that we just didn't really have much clarity on was kind of the duration of therapy, or the days of therapy element, because you just need a certain amount of time to observe these patients on kind of a cohort type of basis. And we still need more data on that front, but we're looking at patients now that have been on therapy for over a year. And that's really encouraging. So that's maybe the newest insights that we have that we haven't had in the past. Again, I just want to stress it's early, we'll continue to monitor that. But we're not surprised by it because again, I think it's reflective of what we see in the market research we do, with very high levels of satisfaction both with physicians as well as patients. And so that just kind of corroborates that market research and is consistent with those results. Michael, anything else?
Michael J. Yang - Chief Commercial Officer and EVP
Yes. I would just add to Steve's point, the real world experience that we're seeing with the product is one where there is a high degree of satisfaction, and we continue to hear stories of both physician and patient satisfaction with the kind of efficacy and response they get. We find the drug, and the physicians find the drug to be well tolerated. And that is overcoming one of the most important elements. When we look at our market research, on one hand, there's a high degree of future expected use in almost all of our segmented cohorts. On the other hand, lack of familiarity and comfort with the drug is one of the reasons why they haven't decided to use, or haven't used more. And so that's just a function of how many times you turn the turnstile on patient usages and getting comfortable, and that's where we are. We're trying to spin the meter so that the patients get on it, the physicians get comfortable, the drug performs and it's a virtual cycle. So to Steve's point, all those indicators are going green. It's just a matter of processing it through the process.
Charles Cliff Duncan - MD and Senior Research Analyst
That's helpful. And just one quick pipeline question, I realize we're going to get a lot more details in the future, but I'm excited to see pima move forward in ADP. And so I'm wondering if you could provide any additional color on that plan? Is it 2 studies in the Phase III program? And then kind of rough order of magnitude given the science of AD versus PD, is it going to be a much larger program?
Stephen R. Davis - CEO, President and Director
Right. So I'm going to let Serge answer that.
Srdjan R. Stankovic - Head of Research & Development and EVP
Charles, let me first say that as we said earlier, we've now have met with the FDA, presented our Phase II data and presented our proposal for the Phase III program. And I'm happy to say that they aligned very closely with our proposal, that is essentially the proposal we put in front of them was accepted. And we are quite encouraged with that. Also, I would say that brought us closer to the initiation of the program because we started many activities at risk prior to the FDA meetings, so their acceptance of our proposal enabled us to really initiate this program earlier than ordinarily would be the case. Also, we look at that discussion we had with the FDA as another external validation of the data, our Phase II data. And in the process of preparation for the program, we had multiple discussions with KOLs, experts in Alzheimer's psychosis, and they saw the data and are very much the way how we interpreted the data, as a strong signal and as a good indication. So we will be releasing the full detail on our Phase III program once we initiate the program, as Steve said, in a couple of months. And I'm looking forward to present all the detail of the program. And also the details of the Phase II study results.
Operator
Your next question comes from the line of Cory Kasimov.
Cory William Kasimov - Senior Biotechnology Analyst
So first one I have for you, as you alluded to in your comments, at the time of launch, you thought LTC might represent about 20% of the PDP opportunity. And now it I believe you said it's already accounting for 25% of your business. So I'm curious where you think this can go as you look out at the evolution of this marketplace? And then since we're already clearly off the 1 question request, I have a couple of quick follow-ups for you after that.
Stephen R. Davis - CEO, President and Director
Michael, do you want to take that question?
Michael J. Yang - Chief Commercial Officer and EVP
Yes. Thanks, Cory. Just to be a little bit more precise, the -- we're calling this like our specialty distributor channel that includes VA, TRICARE and LTC. LTC is the largest component of that. All sum of those business elements comprise now 25%, and at the time, we thought it was 20%. Nevertheless, they're all kind of systemic sales, they go through specialty distributor and it is a growing segment of our business. No, we're not really -- we're optimistic that we can penetrate it further, but of course, the penetration or percentage of the specialty distributor is also a function of how fast, and the rate of growth for the other side of business. So conceptually, I would like it to be 25%, and then grow all segments of the business equally and we'd get to a higher place together.
Cory William Kasimov - Senior Biotechnology Analyst
Okay. All right. And then now that you're a year into the launch, I'm curious how you've seen pill utilization evolve. I believe you initially expected patients taking roughly 1 of 2 pills per day to start off and that would be the norm for a product or an indication like this. And I'm wondering if that was, in fact, the case. And then, what happens once that 34-milligram tablet is available? Would you still leave the 17 mg formulation on the market, or will it just be the 34?
Michael J. Yang - Chief Commercial Officer and EVP
Great question. So as you know, neurology, in general, is a very conservative specialty. Their mantra often is start low, go slow. We have a significant cohort of physicians that do start on 1 pill, as we've discussed. However, a vast majority of those physicians do titrate up in a month or so to the full dose. And that's the best experience that we can offer a patient. If you recall, the half-life is fairly long, and we get to a steady-state in 12 days with NUPLAZID. So effectively, it's almost like a built-in go low, start slow drug for neurology. So we believe that the 34 milligrams for the vast majority of physicians won't be a problem. And then through extra education and different programmatic elements, we think we can get everyone around the bend on using the 34. Our intent is to eliminate the 17 milligram from the market.
Cory William Kasimov - Senior Biotechnology Analyst
Okay. That's very helpful. Then I have one very quick question on expenses. And I'm just curious if you can talk a little bit more about the trends we saw and Q2 and broadly help us understand the outlook from here. I appreciate the color you gave us on your 3Q expectations. But it was a little surprising I thought to see when you look at it sequentially that R&D was flat in 2Q with all of these new trials ramping up and then especially seeing in a sequential drop in SG&A despite the larger marketing organization with those 25 new reps. So anything to speak to in that -- in the sequential second quarter drop or is that just kind of the seasonal trends of the business? And how do we think about this longer term?
Todd S. Young - CFO and EVP
With respect to the SG&A, there is this dynamic in timing of different discretionary marketing programs, timing of charitable contributions as well as different programs the sales force is running. And so overall, we kind of expect it to be flattening out on this Q3 number we've provided, in Q4, but there is going to be variability between quarters, I'd expect, every year. With respect to the R&D, major bit here in Q3 is filing -- regulatory filings for this 34-milligram capsule, which is sort of a one-off jump in expense, as well as some formulation work associated with it that are both pushing up the R&D spend in Q3 versus Q2, and then obviously starting the Phase III program for Alzheimer's that we've discussed.
Operator
And your next question comes from the line of Jason Butler.
Jason Nicholas Butler - MD and Senior Research Analyst
Just first one on the AD Psychosis program. I know it's too early to give details. But can you maybe speak to how we should think about -- ultimately think about the label? Should we think about it in the same kind of way that with the Parkinson's psychosis label is written to speaking directly to the symptoms that the drug is treating?
Stephen R. Davis - CEO, President and Director
Yes, Serge. Do you want to take that question?
Srdjan R. Stankovic - Head of Research & Development and EVP
Yes. In regard to the label is most likely will look similarly as how the Parkinson's disease psychosis. In other words, for treatment of hallucinations and delusions associated with Parkinson's disease psychosis that is our current label. So we do anticipate that in a similar way, that would be managed following our Phase III program and approval.
Jason Nicholas Butler - MD and Senior Research Analyst
Great. And just one follow-up. And this is another look forward question. Is there any opportunity in the Parkinson's psychosis market for a long acting injectable formulation like there is for the traditional atypical anti-psychotic market?
Stephen R. Davis - CEO, President and Director
Michael, do you want to take that question?
Michael J. Yang - Chief Commercial Officer and EVP
Well, I think that having been involved in a long acting, and Serge has as well, anti-psychotic marketplace, the principal reason for the long-acting injection is, first of all, the schizophrenic patient is a younger patient and the lack of adherence is one of the fundamental problems for psychotic breaks that require hospitalizations. That's the best kind of a market proposition of long-acting. Because Parkinson's patients are on a whole host medications, and most of them are taking a lot of medications, adherence isn't so much the issue because they're very compliant, obviously, with their or other medications. And in the long term care setting, a nursing home facility is providing the medications. So I don't think the proposition personally for long-acting is as strong as it is in the anti-psychotic field. Serge, I don't know if you had an opinion on that.
Srdjan R. Stankovic - Head of Research & Development and EVP
Yes. I would agree, Michael, that there is a different rationale for use of long-acting injectables in schizophrenia as opposed to Parkinson's disease psychosis or Alzheimer's disease psychosis. I wouldn't completely exclude it because there are some benefits coming from that. But, of course, it would depend a lot on the nature and the characteristics of the product per se.
Operator
Your next question comes from the line of Paul Matteis.
Jeffrey Lin - Associate
This is Jeffrey Lin on for Paul Matteis. So I have 2. For the revenues for the second quarter, how much of this revenue could be exhibited to inventory? And for the guidance for NUPLAZID for the remainder of the year, the lower end would imply you should see relatively flat sales for the third and fourth quarter. Is the guidance more conservative, or could you provide more like granular guidance for like the third and fourth quarter?
Stephen R. Davis - CEO, President and Director
So Todd, do you want to take those questions?
Todd S. Young - CFO and EVP
Sure. With respect to the revenue, our speciality distributor and pharmacy partners generally carry 2 to 4 weeks of revenue on hand. So there was not a significant channel impact, more so than any of the other quarters that we show from a pro forma basis in the press release today. So that's certainly obviously a factor now that we are recognizing revenue that we've sold in the channel that hasn't gone on to a customer patient, but not a significant change. And that's the reason we went with providing that background information in the press release. With respect to guidance, we feel comfortable with the guidance range we provided. The one-time benefit that we called out, the $3.6 million, is a one-timer. And some of these other adjustments that occurred in Q2 will affect the growth rates going forward, but overall, we feel comfortable with the range we provided today.
Operator
And your next question comes from the line of Alan Carr.
Alan Carr
A couple of them. An easy one around gross margin. Can you give us a sense of in COGS, which might way that might be going? And then also around long term care setting, I was wondering if you could comment a bit more about how it's being used there? At this point, is your experience may be 1 or 2 patients where it's being tried or are you seeing a pattern where an institution is using it more regularly across a greater number of patients?
Stephen R. Davis - CEO, President and Director
Todd, do you want to take the gross margins question?
Todd S. Young - CFO and EVP
Yes. For Q2 gross margin was just under 90%. So we're very happy that we've gotten the gross margin up where kind of we expected for a small molecule and we'd expect it to be in that high 80%, low 90% range the rest of this year.
Stephen R. Davis - CEO, President and Director
Michael?
Michael J. Yang - Chief Commercial Officer and EVP
Alan, regarding long-term care. So the process there is less homogenous as you might think. So just to give you some example there might be a consultant geriatric physician, psychiatrist or neurologist who has 30 facilities that have, let's just say, 50 patients in each. And there may be, in each of those facilities, 1 or 2 Parkinson's patients. And to the degree that, that physician is sold and bought NUPLAZID and can identify the appropriate patients, we get an appropriate penetration in that population. In other facilities, they're huge and they may have a lot more patients, and that's a little bit more concentrated. So I think every pattern of patient acquisition at this point is a little hard to comment on, except for the fact that there's a lot more concentrated opportunity because patients who have Parkinson's, as I mentioned earlier, often are in the facility because they already have psychosis as opposed to the general neurology office, where there is a good significant chunk of Parkinson's patients who do not have psychosis yet. So that's a little bit different of a diagnostic game there for us versus LTC.
Alan Carr
And then, with the understanding that you wouldn't promote for it, do you all have a sense of whether or not there's much off-label use for this drug?
Stephen R. Davis - CEO, President and Director
Of course, I have to start by saying, we would never promote off-label use. But my sense is there's probably very little. And I think it primarily comes down to getting drug reimbursed. And we knew from the payer research we had done before we launched the drug that the #1 thing that payers wanted to try to protect against is off-label use and making sure that the drug is used on-label. So my sense is we're probably getting very little off-label use, but there's no way of measuring of quantifying it. But I think it's probably very little.
Operator
And your final question is a follow-up from the Ritu Baral.
Ritu Subhalaksmi Baral - MD and Senior Biotechnology Analyst
Another one for Michael. Any change in how you strategically think about targeting the neurologist versus the psychiatrist in the forward effort? And then one for Serge. Serge, what are your thoughts on the competitive schizophrenia landscape going forward? Particularly, if you think of potentially the evolution of negative symptom drugs and the competitive landscape there.
Michael J. Yang - Chief Commercial Officer and EVP
They're a kind of different nuance. So as it relates to just the global characterization of a neurologist versus a psychiatrist as it relates to PDP, a psychiatrist is trained to eliminate psychosis. That's their main functional perspective. Neurologists are trained to eliminate movement, and psychosis is kind of a side element, a secondary issue, what they call a non-motor symptom of a disease. And there is a varied degree of engagement around eliminating or treating that in an appropriate way. So we do a lot more education with the neurologists around the psychosis elements, we dealt with the neurodegenerative effects, the benefits of NUPLAZID. However, they have a lot of patients and the discerning of patient profiles can be a lot more enriched in a neurology office. In a psychiatry office, of course, they're easier to persuade around the benefits of NUPLAZID, however because their main thing isn't necessarily Parkinson's disease, we have to find the right physician with the right amount of baluster concentration of Parkinson's patients. That's why we focused heavily on geriatric psychiatry, of which there's about 1,500 of those people. So that's a primary source of enriched targeting for us. And then evolving out from that are various degrees of segmentation around psychiatrists that have more of a neurological or geriatric flavor to their practice. But there's 40,000 psychiatrists, many of them are in the depression game, they're in a different kind of community, so those are not where we're going to probably find the best pond for us to be fishing in.
Stephen R. Davis - CEO, President and Director
Ritu, I might just to add to that, that a lot of the geri-psychs, a lot of their patients are in the long-term care setting. So we're addressing that population both through a long-term care force as well as our normal neuroscience sales specialists.
Srdjan R. Stankovic - Head of Research & Development and EVP
Ritu, Serge here. Related to your second question, obviously, the schizophrenia market is saturated with a number of anti-psychotics that are currently in use. Many of those, obviously, are now generic. However, the adjunctive treatment of schizophrenia, inadequately treated or treatment resistant schizophrenia, as well as negative symptoms, represent a yet unmet need in schizophrenia. So we are playing in that arena. So I believe that there is certainly space and place. And many other -- we are aware of competitors being in that field with adjunctive treatment or treatment resistant schizophrenia. Lundbeck has a development effort, GW presented some of the data in that regard. For negative symptoms, obviously, I mean Minerva recently presented data and we're aware of their work in that arena. But I would say we are, at least, in terms of our progression of the program in later stages of development. And certainly, see quite opportunity for pimavanserin in that arena.
Operator
And there are no further questions at this time. Mr. Davis, please proceed to closing remarks.
Stephen R. Davis - CEO, President and Director
Great. Well, thanks again everyone for joining us on today's call and for your continued support. We look forward to updating you on our future progress.
Operator
Thank you for your participation in today's conference call. This concludes the presentation. You may now disconnect. Good day.