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Operator
Thank you for standing by and welcome to the AllianceBernstein fourth quarter 2010 earnings review. At this time, all participants are in a listen-only mode. After the formal remarks, there will be a question-and-answer session and I will give you instructions on how to ask a question at this time. As a reminder, this conference is being recorded and will be replayed for one week.
I would now like to turn the conference over to the host of this call, acting Head of Investor Relations Mr. Abi Sharon, please go ahead.
- Acting Head of IR
Thank you, Ashley. Good afternoon, everyone. And welcome to our fourth quarter and full year 2010 earnings review. As a reminder, this conference call is being webcast and is supported by a slide presentation that can be found in the Investor Relations section of our website at www.alliancebernstein.com\Investorrelations.
Here in New York we have our Chairman and Chief Executive Officer Peter Kraus, our Chief Operating Officer, David Steyn, our departing Chief Financial Officer John Howard, and our interim CFO, Edward Farrell.
I would like to take this opportunity to note that some of the information we present today is forward-looking in nature and is subject to certain SEC rules and regulations regarding disclosures. Our cautionary language regarding forward-looking statements can be found on page two of our presentation as well as in the MD&A of our 2010 10-K which we filed earlier this afternoon. In light of the SEC's regulation FD management may only address inquiries of a material nature from the investment community in a public forum. Therefore we encourage you to ask all such questions on this call. And now I'll turn the call over to Peter.
- Chairman of the Board and CEO
Thank you, Abi, and welcome everybody to the call. I'm going to touch on the firm's stability and growth in 2010 and diversity of our businesses. And then I'd like to take a closer look at some recent performance specifically in the equities business. David will cover asset flows broadly and will also provide some detail on each of the businesses and some of the research-driven innovations we've launched in the last quarter. And then John and Ed will tackle the financials and then, of course, we'll turn it over to you for the questions.
Taking a look at slide 2, which is a perspective on 2010, we've arranged our information in three broad categories -- asset and flows, operating results and capital management. In the assets and flow category, we saw average AUM change 6% to the upside. Gross sales grow substantially by 29% from $47 billion to $60 billion and net flows -- net outflows lessen from $69.7 billion to $56.2 billion. That includes what was a very disappointing December as many of you saw. Despite our strong performance and returns in the third and fourth quarter and continuing in January, we had a very difficult December in terms of outflows.
When operating results, however, our base fees were up 7%, adjusted margins expanded in the Business from 18% to 21.3%, up 16%. Adjusted operating income was quite robust, up almost $101 million to $554 million and adjusted EPU from $1.38 to $1.60, 16% increase attractive as well.
On the capital management side, very strong balance sheet. We continue to be rock solid on that category, ratings also strong and unchanged. We did increase share repurchases quite handsomely in 2010. Generally to offset the dilution of units to our employee base as a form of compensation and our dividend yield was increased substantially to -- from 5.1% yield to 6.5% and that yield is calculated on our year end EPU, not on the adjusted EPU. If you were to use the adjusted EPU it would obviously be substantially higher than that.
Let me move over to the industry trends just to set the stage for the environment in which we operated in 2010. So what you see in front of you on slide three is the retail industry mutual fund net flows which we think is emblematic of what was going on in the industry over the last three years. Outflows and equities in '08, '09 and '10 continued to be the headline for the equity world and significant inflows to corollary in '09 and '10 in the fixed-income world. We've been a net funder in equities and in a market in which equities were actually declining, that has been to our detriment. However, we had a very strong fixed-income service or set of services and we've grown quite strongly in that space, not only by growing in share but also in capturing net flows. If the flows shift and, of course, we don't know whether they will or not, but if flows ultimately shift and risk-safe assets become riskier assets, so people become risk-seeking as opposed to risk-reducing, then equities are likely to grow. And if equities are likely to grow and our performance continues as it has in the third quarter and the fourth quarter and in January, we do expect that we will grow in the equity side of the business and that will be attractive.
Let us look though at the fixed-income franchise for a minute because that has been the bulwark of the growth in 2010. It's under page 4, you see a snapshot of our major services and fixed income. US fixed income is $117 billion, non-US $89 billion, for a total of $200 plus billion in that space. What you'll see is '08, '09 and '10 performance for our main categories of our services. In each of the categories you'll see a challenged 2008 but followed by a very strong 2009. We're quite proud of the way in which we navigated the 2008, 2009 time period. We had enough dry powder be able to add to risk in 2009. That paid off handsomely for our investors and we've continued to manage our risk positions and our performance very well in 2010, with quartile performance in the first quartile in both Global Plus and emerging market debt and second quartile performance in Core Plus. So this is -- performance has really driven in the growth in the fixed-income business and the growth in our business in attractive spaces.
So now let's move to page five and take a look at the year-over-year change in AUM mix. So although equity balances went from 54% to 46%, realizations actually edged up a bit from 42.4% to 42.8%. So again on the basis of a very strong fixed-income business which is largely retail and in the non-US space and on the reduction of equity balances which, in many cases, came from larger institutional clients which had lower fees. And that diversification, which we now have in 2010 in a rather balanced way, 46% equity and 43% fixed income, will inure to our benefit going forward.
Staying on the diversification theme, let's move to page 6. So here we actually have a illustration of both by strategy and by channel what our business looks like at the end of 2010. So although we did suffer some reduction in our equity services, the fee base by strategy still had 64% of our fees coming from equities and the balance coming from fixed income and other. 33% from fixed income.
By channel, a rather balanced business between institutional and private client and retail. Now there's an interesting story here. In the private client and retail space you'll see growth in AUM -- 4% for private client, 5% for retail. And on the revenue side a 12% increase in revenues in private client and a very robust 22% increase in revenues in retail. However, our disappointment, as we stated earlier in the institutional flows, showed AUM down 6% and revenues down 6%.
So let's take a look at why some of that may have happened and why we have some confidence that that's unlikely to continue in the future. Page 7 tries to lay out for one of our products, Global Value, what our performance looked like from the second quarter of 2009 through the fourth quarter of 2010 and the cumulative performance over that time period. The story is similar for many of our other products. For example, institutional value, international -- international value, international growth, SMID value and SMID growth. And you can look at those numbers in the appendix if you'd like. But returning to this particular example of global value, what you'll see on the left side is since the market bottom from March 9th, '09 to the end of the year 2010, our performance against our peers was 23% better.
So, number one, clearly a portfolio and a set of managers who are willing to take risk in that time period and clearly a set of securities that were selected that actually produced outperformance relative to the peers over that time period. Indeed, when you actually look at the rankings on a quarter-by-quarter basis and the outperformance you see in the first two quarters of '09, second quarter and third quarter of '09, first two pictured, outperformance and ranking, number one out of the 13 available peers that we could find in Lipper Universe.
Medium -- middle numbers in the fourth quarter of '09 and the first quarter of 2010. And then we came to the second quarter of 2010 which was the European crisis, the Greece crisis in which we underperformed in that quarter by 300 basis points and we're 13 out of 13. We got back that performance handily in the third quarter and the fourth quarter, but that second quarter performance set the stage for institutions making decisions with regard to their allocations to AllianceBernstein because they didn't see the third quarter results obviously until late in the fourth quarter and the fourth quarter obviously not until now. And many of those decisions were made either late in the third quarter or early in the fourth and culminated in significant terminations in the fourth quarter of 2010.
So if we look at what our performance looks like across the industry and across time periods, turn the page to page 8 or turn the deck to page 8. What you'll see is an analysis that is much more standardized relative to our competitors. We do include in the appendix our traditional analysis of performance so feel free to page through that. But what this shows is long-term fund assets and their comparison against the Lipper categories in the averages that come with those categories for our performance driven from 1 year, 3 year, 5 year, 10 year in the third quarter and 1 year, 3 year, 5 year, 10 year driven from the fourth quarter. And what you'll see is the fourth quarter, significant improvement which cascades down to not just the 1 year, but also 3, 5 and 10 year. And as of the quarter ended 2010, 76% of the long-term fund assets were beating their Lipper categories.
So with that, I'm going to send it over to David who is going to talk about flows and other elements of the business.
- COO
Thank you, Peter. Peter has observed the correlation between performance and flows. That has always been true for our industry; that always will be true for our industry. But also true for our industry is the fact that there's a time lag between them. So the fourth quarter was a very tough quarter for us to end the year with significant outflows out of both our institutional and retail channel. I'm not reflecting, as Peter said, the much improved equity performance of the third quarter and the fourth quarter, but the volatile and challenging performance of the second quarter.
I mentioned that the flows -- the negative flows from both the institution and retail channel. The retail channel did see a higher number than normal or expected of terminations. Their one-fourth of the total was from one single low-fee account. However, it's also worth noting as we look out into this year 2011 and with the preliminary data shown on page 9, we've got a marked improved pattern for January. With aggregate net flows across the three channels or of outflows of $1.4 billion. If we continue the improved performance which characterized the second half of last year and if we continue to improve performance which is continued into January and the early part of February of this year, I would hope that the pattern of flows evidenced in January 2011 will be more indicative of the flow picture of our business than the fourth quarter of 2010 was.
Let me now comment on flows channel by channel and I'm going to do this on sort of an annual basis. So as Peter commented, the institutional outflows have persisted. But they are off from their peak of 2009. And 2010 saw a meaningful improvement in gross sales. Up about 18% from $16.2 billion in 2009, at $19.2 billion in 2010.
We commented on previous earnings calls that institutional sales activity has been concentrated on fixed income and that has continued to be the case. And on previous earnings calls I focused quite a bit on what we've been doing in fixed income in the areas of success that we've had. But our success on sales is not limited to fixed income and meaningful traction progress has been made over the past year in our penetration of the DC market, particularly here in the United States of America. So what I'd like to do today is to talk about some of the initiatives happening in DC. I would have wanted to do this at our earnings call in November, but the initiative I'm about to talk about, we only went public with a couple of days after the earnings call.
A few years ago the firm made a strategic decision to push resources into the DC business and a key component of that, and a key service which has helped build up the traction we had in the market was a service called customized retirement strategies. Essentially an open architecture target date fund platform for DC plans of varying sizes. And that has been a meaningfully successful or important service for us in defined contribution. But in November we announced its latest evolution, secure retirement strategies which adds to that open architecture investment target date fund platform a key. And actually something we think critical component and that of guaranteed lifetime retirement income.
Uniquely though, for the DC business in the United States of America, we believe we are the only investment manager who is partnering with a multitude -- a number of insurance companies to provide that guarantee. And in the same way that CRS Customers Retirement Strategies, removed single manager risk of investment platforms to DC, so we believe that SRS, Secure Retirement Strategies will removed from the plan sponsor the single insurance partner risk.
Pensions and Investments magazine, when they profiled us in the launch of the service, described it as, and I quote, the holy grail. And with many discussions we've had with prospects and clients since the months since we went live, that is a reaction we're finding on a regular basis. This is not the only part of our DC strategy. We have investment-only capabilities, customized retirement strategies, secure retirement strategies. Added together -- this has seen a meaningful change in our DC business which ended at 2010 including one, but not yet funded mandates sized at $30 billion today and that's a 60% in DC assets of the firm since 2008.
The story in retail is a different story. Retail in 2010 was all about sales growth. Net outflows slowed from $9 billion the year before to about $7 billion for 2010. Gross outflows did increase over the year to $41 billion. But more than offset by the increase in sales. Sales climbed year-on-year from $23 billion to $33 billion or 45% increase.
Now the 45% increase in sales was led as in the institution business by fixed income and so in the retail business by fixed income. And it's also noteworthy it was led outside the United States of America more than in the United States of America. And if I get more granular it was led more in Asia although Europe began to catch up as the year progressed.
Driving retail success in fixed income in Asia was a flagship product of the firm Global High Yield. It's had another stellar performance year with 16% returns in 2010 following a 61% return in 2009. And that performance helped drive the over 50% sales increase in the product, much of it in Asia. But it is not a story of one product with one track record. We've had similar performance stories for American High Income, for Emerging Debt and for our Municipal Bond funds, all of which showed meaningful increases in sales activity during the year.
On the equity side of the business, obviously the flow picture is much more muted. Value equity fund sales increasing 11%, growth equity fund sales increasing 8%. And if I can return to the international theme of the retail success, another indicator or metric of that change was the news, very late in 2010, that our Luxembourg platform of usage of mutual funds broke through the $40 billion barrier in 2010, having just been $20 billion at the tail end of 2008.
Let me turn to private clients. And the annual trends are similar. Improvement in gross sales, fewer outflows and a sweeping improvement of net flows from minus $7 billion to just under $2 billion. But the assets in this channel are actually in character quite different. They tend to be stickier and as a result the flow trends are comparatively muted. And, in fact, there is another metric. We look not at AUM, but if we look at relationships, the attrition over the past few years is minimal.
As the economy brightens, as markets have improved, as risk has receded, as the credit crisis issues have diminished, so we see the opportunity in the private client channel as one of the most exciting the firm has today. One reason for that is that our private client business has always differentiated itself by the focus we place on personal wealth planning and its partner, so to speak, asset allocation. And in this environment I don't think that differentiating feature has ever been more important or more valued by our clients.
Now about a year ago, in fact just under a year ago, we launched the latest weapon in the armory for wealth planning and asset allocation -- Dynamic Asset Allocation or DAA. And I think its worth just spending a couple of minutes talking about DAA because it's indicative of the changes which are taking place within our private client business. DAA is a portfolio orderly service. It's designed quite simply to lessen and dampen short-term volatility. It has a nice side effect. We hope it would improve performance. But the primary motivation of DAA is as a risk tool. 2010 turned out to be a very opportune time for the launch of this service. Opportune in two ways.
In the post 2008 world, there was a hunger on behalf of our clients to have the volatility of their portfolios dampened, to ease the ride, if you want to put it that way. But it was also opportune in another sense, as a testing ground for what DAA could go. The Greek crisis, sovereign debt fears, fears for the future of the euro, fears of a double-dip recession, fears of deflation, fears of inflation. 2010 was not a quiet year. And as it turned out, DAA served our clients extremely well during this period. On the return side of the equation, the DAA service enhanced returns by some 130 basis points. But actually more importantly on the volatility side, it dampened volatility by some 100 basis points. And that has a profound consequence. The response of clients to a calmer, softer ride in risk assets was a willingness to have more money exposed to risk assets. And we believe and have led to believe by consultants in this business that our equity exposure of our private client business was meaningfully higher, that many of our competitors would see a flight to cash and away from risk.
As of today, well over 50% of eligible private client assets are covered by DAA overlay. We have some 20 billion -- that accounts for some 20 billion. And I should say, although I focused on DAA as a private client service, we never envisioned it as being limited to one channel. And we see particular interest for DAA in the subadvisory channel and in particular within the subadvisory channel within the variable annuity part of that business.
Now the variable annuity business has been widely reported by ourselves, by our competitors, by the participants in variable annuity as seeing a derisking in post-2008. Very often manifesting itself in a move from active to passive management. That removes some parts of the risk equation but it doesn't remove the beta risk. Dynamic Asset Allocation does remove the tail risks which make hedging in variable maturity products so difficult and so expensive. And in the subadvisory channel that we're now entering, some of the most interesting discussions are for this service and indeed we have signed up our first clients. So if 2010 on the product development side was perhaps most importantly characterized by the successful launch of Dynamic Asset Allocation, as we look out into 2011, I think the next most important initiative for us is what we're doing in alternative investments.
As page -- slide 15 illustrates, the firm actually has a long history in alternative investments. But alternative investments -- proprietary alternative investments which have been based around our underlying research platforms of growth, equities, value equities and fixed income.
The post-2008 world has allowed us to fill in what we think are probably the two most significant gaps in those capabilities. What we've talked about on calls in the past, real estate, I was culminated in the launch of our real estate fund last year. And then the acquisition of a team from SunAmerica for fund to funds. We touched on that on the last call. This is a team with a 15-year track record managing some $8 billion fund-to-fund assets. Just north of half of that in private equity fund to funds; just south of half of that in hedge fund, fund to funds. With the addition of real estate capabilities and fund-to-fund capabilities, we have significantly broadened the suite of services in alternative space which we can bring to bear to all of our clients.
Though the acquisition of the SunAmerica team only happened two or three months ago, three months ago to be precise, we actually went live with our private client channel with the first iterations of the fund-to-fund capabilities a few weeks ago. And although it's hot and dangerous and hard to sort of compare the growth within or the penetration within the private client business of the Dynamic Asset Allocation, as I look out at our alternative offerings, I have every reason to be it's going to be as transformative and as broadly accepted as our Dynamic Asset Allocation was over the past year.
So let me lastly turn and comment on our south side business, Bernstein Research Services. We saw solid performance in the fourth quarter, revenues up 11% over the prior quarter. With a full year revenues were actually down just 1%. That decrease being driven by lower equity transaction volumes in the United States, partly offset by higher transaction volumes in Europe.
At the research level we continue to see our analysts receive acknowledgment for preeminence in industry and Company security research and this has most recently been marked with the highest ever rankings we've had in an all European services with six of our analysts being voted number one in seven different sectors.
Europe is, as we discussed in past calls, not the end of the globalization story. Asia being the third leg which we are now investing in. We continue to expand this in trading and in sales and in research. And with that, I'll hand over to John and to Ed.
- CFO
Thanks, David. Before I recap the fourth quarter and full year results, I'd like to quickly go over the reclassification of our assets under management. As disclosed today, we've decided to remove a large affiliated nonactively managed account from our assets under management metrics that we disclosed in our public filings. As of 12-31 this account was approximately $8 billion in assets and was previously classified as other AUM within the institution's channel. We perform limited services for this affiliated account and it generates insignificant revenues. But while the revenue impact is small, the account has had a large impact on our monthly flows in the second half of the year.
In fact, we highlighted this account in several of our monthly AUM releases in the second half of last year due to the size of the monthly flows. We continue to provide the same level of services and earn revenues on this account, but we decided it was better to remove it from our monthly disclosures going forward to eliminate distortions. All of the AUM tables in our press release and Form 10-K present our historical assets under management excluding this account.
Now let's take a look at the financial results reported earlier today. I'll go through our earnings at a high level and then Ed will then give some color around the major variances from prior periods. Adjusted earnings per unit are up from both Q3 and 2009. Adjusted EPU was $0.40 in Q4, up from $0.36 in Q3. For the year our adjusted EPU was $1.60, up 16% from $1.38 in 2009. Q4 adjusted revenues were up 4% from Q3 while adjusted expenses were up 2%. For the year our adjusted revenues were up 5% in 2010, while our adjusted expenses were up only 1%. Adjusted operating margins were 21% in Q4, up from 19.3% in Q3. For the year, our margins were 21.3%, up from 18.4% last year.
We repurchased 3.8 million units in Q4 for $89 million. For the full year, we bought 8.8 million units for $226 million. We'll continue to buy back units over time in anticipation of funding our future deferred comp awards.
Let's first take a look at our summary income statement for Q4 on a GAAP basis. And then we'll review our results on an adjusted basis in the coming slides.
Our GAAP earnings per unit in Q4 were $0.42 versus $0.12 in Q3. For the full year our GAAP EPU was $1.32 in 2010, versus $1.80 last year. Both our Q3 and 2010 results were impacted by the real estate charges taken -- $90 million in Q3 and $102 million for the full year. Quarterly net revenues were up 3% from Q3. Operating expenses were down 11% due to the real estate charge; excluding the charge operating expenses were up 2%. Our effective tax rate in 2010 was 8.3%, up from 7.4% in 2009.
Turning to revenues, adjusted net revenues were higher on both the quarter and year. They were up 4% in Q3, and up 5% from last year. Base fees, our largest revenue, were up versus both prior periods, up 3% from Q3 and up 7% from last year. Bernstein Research revenues in Q4 were up 11% sequentially and down about 1% from 2009.
We had $22 million of investment gains in Q4, down from $41 million in Q3, primarily driven by lower gains on deferred comp investments. For the year, we had $2 million of investment losses compared with $144 million of gains in 2009. The vast majority of the decline in investment P&L came from the mark-to-market of deferred comp.
That's a review of our revenue trends and now let's turn over to our expenses. I'll go through our expenses at a very high level and then Ed will give more detail on the major variances later on. Adjusted operating expenses were up 2% from Q3 and up only 1% from 2009. Compensation in Q4 was up 1% sequentially, and up 2% versus last year.
Our headcount is roughly flat from the end of Q3, at around 4300 employees. Promotion and servicing expenses in Q4 were up 8%. For the year they were up 13%. These expenses increased due to higher distribution expenses and travel expenses. G&A expenses in Q4 were essentially unchanged from last quarter. Occupancy costs in the US were lower in Q4 as a result of the charge we took in Q3. So this is mostly offset by higher outsourcing costs, international occupancy costs, and lower foreign exchange P&L. For the year, G&A expenses were down 1%.
Now let's briefly review our standard disclosures of the major adjustments made between GAAP earnings and our adjusted earnings. Deferred compensation adjustment reflects the net impact of investment gains and losses and the employee compensation expense related to the mark-to-market of deferred comp. Real estate charges are also added back. This leaves us with adjusted earnings of $139 million in Q4, up 14% from $122 million in Q3. For the year, our adjusted earnings were $554 million, up 22% from last year.
I'll now hand the call over to Ed for an overview of the significant variances in adjusted operating income both for the quarter and the full year.
- CFO
Thanks, John. First let's take a look at the fourth quarter versus the third quarter. As you can see on the left of this chart, operating income was positively impacted by increased revenues. Total advisory fees were up $20 million due to higher average assets under management. Average Q4 assets were up 4% from Q3. Note these AUM figures reflect the $8 billion single account adjustment John mentioned earlier.
Bernstein Research Services improved $11 million due to higher customer activity. These increases were offset by smaller gains on our seed capital investments, higher incentive compensation and higher travel costs. We earned $5 million on our seed capital investments in Q3, versus flat P&L in the fourth quarter making up most of the $6 million decline in investment gains and losses. Comp and benefits increased due to higher revenues, offset by a lower comp rate. As we previously discussed, we target our compensation as a percentage of the firm's revenues, excluding distribution revenues. The Q4 rate was 49.2%, down from 49.8% in Q3. The $7 million increase in promotion and servicing expense is primarily driven by higher client related travel as our sales force increased their engagement with our clients across the world.
Now if we turn to slide 23, we'll take a look at our adjusted operating income from variances from the prior year. As you can clearly see, earnings rose primarily because of higher base fees from the prior year. Again, due to increases in average AUM. For the year, our average AUM was $475 billion, up 6% from 2009. Seed capital gain -- seed capital investment had gains of $12 million in 2009, versus $2 million in 2010, accounting for most of the investment gains and loss impact on operating income. Note, that we started to hedge our seed capital investments in the middle of 2010. The increase in comp and benefits is primarily due to higher revenues. And in 2010 promotion and servicing expenses increased from 2009, primarily due to higher travel expenses. Overall, we saw $101 million improvements in adjusted operating income from the prior year.
To wrap things up, here is a quick summary of the quarter. Adjusted net revenues were up 4% from Q3 while adjusted operating expenses rose only 2%. Adjusted operating income was up 14% from Q3. And adjusted earnings per unit were $0.40 for Q4. Now we'll be happy to take any questions you might have.
Operator
(Operator instructions).
Management has requested that you please limit your initial questions to two in order to provide all callers an opportunity to ask questions.
We welcome you to return to the question queue to ask follow-up questions. Your first question comes from the line of Michael Kim with Sandler O'Neil.
- Analyst
First, I'd just be curious to get your take on flow trends, maybe looking out over the next 12-18 months.
It seems like the institutional redemptions remain pretty sizable, so assuming the markets remain cooperative, performance continues to improve and investors increasingly rerisk, broadly speaking, just in that type of environment, when might you expect to see a favorable inflection point for flows?
- COO
That's a tough question to answer, because it's sort of multifaceted levels to the answer. It's both idiosyncratic to us and then it's what is happening in the industry so where is the money going?
And I'll start then and then I'll come back to us. I don't think there is any one story. So for example, if I look at the defined benefits business here in the United States, and indeed much of the west, at a corporate level you continue to see flows out of equities and into fixed income.
And there is no sign that that is changing at this point. However if you look at the defined benefit public sector business here in the United States of America, you continue to see flows into equities and not into fixed income.
And again I don't think there is any evidence that that is going to reverse. There was, as has been widely commented and we've acknowledged some evidence in Q4, that at a retail level there is a bit of shift from fixed income to equity. I think it's a little bit hard to call the change -- call the turn on the back of one quarter's numbers.
And again there is wide regional divergence in that. That phenomenon was much more true here in the United States of America than it was in, let us say, the markets I was talking about earlier in Asia.
So when I look at the fixed income side of the balance sheet, if you want to put it that way, I think looking out insofar as you can look into this crystal ball. We would anticipate continued healthy flows in retail institutions and in private clients for our business.
On the equity side, it's really as Peter said. This is the story of correlation between performance and flows.
If we continue with the improved performance of our equity platform and grow in growth and value that we saw in the latter part of last year and has continued in this year -- and, by the way, on a cumulative basis since the bottom of the marketplace -- since the bottom of the equity markets in 2009, we've been outperforming on a relative basis and absolute basis.
Then I think the improved pattern of flows which January, and that's only one month testified to, will continue to manifest itself. So this will come back to the performance issue.
- Analyst
Okay. That's helpful. And then I guess last quarter you mentioned you thought gross sales of about $5 billion per quarter in the institutional channel was a good run rate but it looked like you were a bit below that for the fourth quarter.
Can you just maybe talk about some of the reasons behind that? And then on the redemption side, I know you mentioned roughly, I guess, 25% of the redemptions were from one account in the institutional channel. But can you maybe talk about the concentration of redemptions if you look at maybe your top five largest accounts? So that would be helpful. Thanks.
- COO
Let me work backwards. If I said that the 25% redemption was from the institutional channel one clients, I made a mistake. It was from our retail channel and it was a subadvisory relationship.
And those -- the good side of the subadvisory business and they are from the flip sides of the same coin. They tend to be lumpy and in that sense pretty hard to predict.
As to the institutional sales run rate, it's hard to get too specific about a quarter. There is off-seasonal elements to institutional sales.
And in that sense, I suspect Q4 we were hurt by that seasonal element. To the extent to which pension plans tidy up their asset allocations when they come to the end of a financial year, et cetera.
As I look out at our pipeline and activity in the institutional channel so far this year, nothing I'm seeing would challenge the number you quoted back at me.
- Analyst
Okay. That's helpful. Thanks.
Operator
Your next question comes from the line of Robert Lee with KBW.
- Analyst
Can you maybe give us a little bit of further color on the pipeline you have? I think -- I don't have it right in front of me. I think it was about $6 billion. Is that predominantly assets in the DC business? Any color on that would be helpful.
- COO
Right now a significant portion of that $6 billion is DC assets. I have to acknowledge one thing about the DC business. It has a much slower sales cycle than the DB business.
And then furthermore, even when you have won the business, a much slower implementation process. It's a very, very complex business to actually get up and running.
So it's a little bit hard to forecast with our DC flows exactly when the dollars are supposedly going to hit the accounts. But the pipeline itself continues to look healthy and the broader pipeline in terms of the discussions we're having with DC clients is very, very encouraging.
- Analyst
As a follow-up, could you maybe give us some color. I think you may have done this in the past, but I think my presumption is, maybe incorrectly, that while your DC business is where you're being hired as kind of the overlay or glide-path manager. And can you give us some sense of, number one, to what extent are you capturing some of the -- have you been able to capture some of the underlying management of different strategies kind of beneath -- in addition to the glide path?
And maybe kind of refresh our memory in what the difference is in kind of the fee structures and what you get paid, generally speaking, for being a glide path manager as compared to actually manager the sleeve beneath that.
- COO
Sure. I mean, you get paid, as you would expect you get paid a lot less for being glide path managers than you get paid for managing the underlying sleeve.
However, this is potential to be a very profitable business, even if you are limiting yourself to that first component. But we most certainly are not limiting ourselves to that first component and we see owning the relationship at the glide path or platform level as, one, a key entry into the sleeve level. And two, one of the ways, to be blunt -- or one of the attractions of this entire business is the stickiness of the assets.
So that's one of the barriers to entry into the DC business. But then one of the great advantages of being in the DC business.
I would also like one other thing. In an earlier answer to a question commented on the slow sales cycle of DC and having commented on the slow implementation process of DC, one positive characteristic of the DC business is the constant flow of new money in from an existing relationship. It just keeps coming in.
So as we look at this business going forward, both because we expect to win new business, and we clearly expect to win new business because we think we have an extremely competitive product offering which right now may be a category killer without any competition. Of course people are going to try and copy SRS, but we have first-mover advantage with SRS.
And then secondly because of the constant flows which come into DC as a result of individual investments, we would expect the margins of this business to expand over time.
- Analyst
Thank you.
- COO
Incidentally, all of my remarks so far on DC are limited to the United States of America. But US is not the only country in the world with the thriving and growing DC business. And the DC marketplace in, for example, the United Kingdom is another part of the world where we are focusing a great deal of time and effort.
Operator
Your next question comes from the line of Bill Katz with Citigroup.
- Analyst
Thank you. I have two questions. I just have a clarification. I apologize. I couldn't hear Ed very well. Maybe it was just on my end. When you were mentioning the comp ratio before, was that net of distribution? I apologize.
- CFO
Yes, it is.
- Analyst
Terrific. My first question comes back to the performance discussion. And I thank you for the extra disclosure, it's very helpful. But if I try to quickly flip between your new presentation versus some of the appendices toward the back, what strikes me is the differential in terms of the rolling one-, three- and five-year track records versus some of the more recent performance.
I guess the question comes down to how much does volatility play in terms of the ability to overcome some of the short-term performance trends?
- Chairman of the Board and CEO
I'm not sure what you mean by volatility, Bill. But if you are referring to the fact that the third quarter of '08 was a particularly poor period of performance, and that that, of course, is one quarter and that of course rolls off and we get into the third quarter of 2011, that actually is going to have a big impact on our performance numbers.
We've tried to highlight this in the past. And again talked about it today, that our performance is episodic. And, indeed, our outperformance is more consistent but also when it's significant also episodic , then the under the underperformance. That comes in very concentrated specific time periods.
So again the third quarter of '08 was very tough for us and the second quarter of 2010.
What we're trying to say to you, and for people to consider, is that since the bottom of the market, most of our main core products have outperformed their peers very strongly, number one.
Number two is institutional clients, they were particularly sensitive to the '08 experience and the unfortunate underperformance in 2010 in the second quarter made decisions without having seen the third quarter outperformance, the fourth quarter outperformance, 2010 and January's continued outperformance in 2011.
So while we cannot be certain that this marks the turning of institutional flows and we cannot be certain that we won't underperform in the future, our consistent outperformance in '09 and '10 seems to us to indicate that institutions will be a lot more comfortable with AllianceBernstein and ultimately will find the equity products attractive to both pertain and continue to allocate capital
- Analyst
Okay. Okay, thank you.
The second question I have just comes back to margins. And this may be not fully fair because I'm looking more at sort of last five-quarter basis, but if you look on the adjusted margin, that's been running in the very low 20% range, despite what's been a very strong market back drop and your discussion on the fee rates sort of going up despite the attrition.
So as you look forward, what's to be the catalyst to the margin, if you will? Is it just market tail wind here? Because it seems like the mixture is going to continue to be shifting toward fixed income in the short-term.
I'm just trying to understand how you get more competitive with the industry on margins?
- Chairman of the Board and CEO
Bill, I think it's very simple. Our expenses other than compensation are reasonably fixed.
So if we add revenues and we know compensation is a percentage of revenues, the bottom line goes to the -- the excess goes to the bottom line.
In fact, if you look at the difference between '09 and 2010, I think, as both John and Ed pointed out -- and it was Ed's chart specifically -- but of the $140 millionish of revenue increase, nearly $101 million went to the bottom line.
That's what you should continue to see. So we believe we've created a substantial amount of operating leverage in the Company that if we continue to perform and we continue to see volatility in the market drop, stock correlations continue to come down -- we said a couple of quarters ago that one of the issues that we have is we take a lot of risk in our portfolio, as our clients want us to.
And when stock correlations are very high, as they were, we didn't perform. As the stock correlations came down and as, in fact, we saw significant value in large cap stocks, we actually have outperformed.
And the portfolios are actually doing exactly what we said they would do. So if that performance turns into revenues, and generally performance does over time, the operating leverage is baked into the Company and you're going to see substantial improvements in those margins.
- Analyst
Okay. That's helpful. Thank you for taking my questions.
Operator
Your next question comes from the line of Cynthia Mayer with Bank of America.
- Analyst
Hi, good afternoon. Can you maybe just talk a little bit about turnover on the -- both on the investment management side and just firm wide? Is this at all a concern for you and can you give us a sense of how it compares?
I know there is always a seasonal aspect but how it compares this year versus last year?
- Chairman of the Board and CEO
If you count the senior personnel turnover in the investment teams '09 to '10, 2010 is drastically lower. I don't have a percentage on the top of my head, but drastic would be the adjective that I would use.
I think the turnover in general in the firm since the middle of 2009 has been lower. And we continue to be comfortable with the personnel changes, as few as they are in 2010, that have been made.
The significant change we announced in the third quarter of 2010 was Sharon taking over as head of equities.
And that's been a -- that's been an evolution that we moved to over time and that's worked out quite well for us as we've continued to focus more on producing performance in both our value services and our growth services.
- COO
Can I maybe add to that answer? Cynthia, I've been with the firm -- this is now my 12th year. The heads of equity, heads of fixed income, heads of land, heads of private clients, heads of institutions and heads of retails, every single front line division has been at this firm longer than I have.
So with the exception of Peter, I'm the baby of this management team.
- Analyst
Thank you.
- Chairman of the Board and CEO
I appreciate David referring to me as a baby. When I look at myself it doesn't quite come off that way.
- Analyst
I apologize if you went over this already, but did you mention whether you expect comp to continue to come in under 50% of revenues net of distribution?
- Chairman of the Board and CEO
We said in our 10-K that we expect compensation to be less than 50%. I think 50% or less. And that that is absolutely our intention.
There may be circumstances in which that isn't the case but that is absolutely our intention and we have done exactly that.
- Analyst
And going forward too?
- Chairman of the Board and CEO
Yes, that is our intention. That is what we have done and that is our intention going forward.
- Analyst
Got it, thank you.
- Chairman of the Board and CEO
We feel strongly about that.
- Analyst
Okay, thanks.
Operator
Your next question comes from the line of Marc Irizarry with Goldman Sachs.
- Analyst
Oh, great. Thanks. Peter, can you just respond to the response to non-US clients to the performance versus US clients, particularly on the institutional side?
And then how are things moving along in the consultant relationship side of the equation?
- Chairman of the Board and CEO
Well, I'm not sure that I see a great distinction between the reaction to our performance from non-US versus US clients as it relates to performance.
Except for the fact that in some of our nonUS business, particularly in Asia, it's dominated by fixed income and emerging market kinds of assets. Where our performance quite frankly has been very attractive. We tend to be quite open book on performance, as you would expect. And we talk a lot about the services that have been under performing and that has been our core activities in global value and our core activities in global growth.
I would hasten to add, however, that Japan value, Australian value, our SMID products, our small cap products, our global somatic product -- in particular our global somatic and US somatic growth products have had outstanding track records and are actually quite well thought of by our clients.
So I think there is not much of a distinction, Marc. But I'd say in Asia, given the nature of the assets that the Asian investors hold, that that was -- that they feel slightly better.
I just want to make sure that everybody saw the January flows. Because I know when we have bad flows I hear about it. And I just wanted to make sure that when we have better bad flows that it's clear.
The flows -- the net flows were $1.4 billion. And that's a far cry from what we experienced in December alone.
And I think again that harkens back to this performance story that we're trying to get you all to focus on that we believe in. And that's the reason why I mentioned that.
On the consultant side, Marc, look I think the consultants have been quite both supportive and thorough in their discussions with us.
We continue to have, in my judgment, very strong relationships with the consultants. I personally see all of the major consultants all over the world.
We have active dialogue with them about not only the core services but some of the newer things that we're doing. Whether that's DAA or the hedge funds or alternatives or unique activities that they are trying to source for their clients, we continue to be, I think, a research-driven thought-leader for them and participate in many of their seminars with their clients and provide an awful lot of good research and detailed thinking for them.
So I think relationship-wise, strong. I think thorough diligence, constant communication strong. Improving on performance.
- Analyst
Okay, thanks.
- CFO
Ashley, I think we have time for about one more question. It's almost six.
Operator
You do have a follow-up question from the line of Robert Lee with KBW.
- Analyst
Thank you again for taking the follow-up. I guess one of my -- I was just curious, sticking with the DC business I guess -- I guess you call it the SRS, the insurance or annuity product.
I'm just curious, how does alliance get paid on that or is it really -- do you view it more as just a service you provide in combination with other things or is it -- I'm just kind of curious how you would actually get paid on that?
- COO
Sure. Well, conceptually we get paid on SRS exactly the same way we get paid on CRS. So we are being paid for the platform, if you want to put it that way, for the target date glide path, the asset allocation and then we get paid for the management of any underlying sleeve.
The insurance companies get paid for the provision of their guarantee for lifetime income.
- Chairman of the Board and CEO
I think what's really unique about it, Robert -- and David alluded to this -- but as the world moves from defined benefit to defined contribution, participants in the defined-contribution world are, to use the shorthand, short two big risks.
They're short crash risk and they're short longevity risk. So if they live longer than they expect or they live to another 2008, they are the only providers of insurance against that.
And so what the SRS program does for individual participants is actually provide insurance against those risks.
And that's a key deal. Because without that, frankly, they haven't got any coverage. And so we think that this is a particularly valuable product to individuals.
It is addressing risks they can't otherwise address, and that we think actually, from a social policy point of view, it's actually quite an important development in the world of retirement savings.
- Analyst
And, I know there has been some -- I'm sorry, just one follow-up. Some competitors have had different variations I guess, if you will, that I think BGI had something they came out with a year ago which hasn't had much uptake is my understanding.
Maybe if you have -- how do you think this -- if you can maybe compare and contrast the two or some of the other things that are out there, why this should have more uptake?
- Chairman of the Board and CEO
You're a student of this so you'll know this immediately, but the really big difference is that our program is a multiple insurance program.
And from a fiduciary point of view, it's extremely attractive for sponsors to be able to offer to their employee base a product that has multiple insurers and not just one insurer. And that is the key and most important difference.
- Analyst
Okay, great. Thanks for taking my follow-up.
- Chairman of the Board and CEO
Ashley?
Operator
Thank you, everyone, for participating in our conference call. Please feel free to contact investor relations with any further questions. Have a great day.
- Chairman of the Board and CEO
Thanks, everyone.